2022 LO O K B O O K
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When you only have 2 minutes and 30 seconds to show the world everything you've got, let us make sure you look and feel your best! GK Cheer is committed to providing cheer athletes innovative designs, superior quality, and unsurpassed fit so you can focus on creating winning moments this season.
GET YOUR ICONIC LOOK STARTED NOW
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TO BEST SERVE YOU As we begin the 2022 season, Elite Sportwear has taken the time to evaluate the successes and short comings of our service to our customers in the 20202021 Season. As the industry continues to show their bravery and resilience within the sport, Elite Sportswear would like to to publicly communicate how we will attempt to best serve the Cheerleading and Dance apparel communities. With these initiatives, we ensure that we will be an industry leader in Delivery, Customer Service, Quality, and Assortment this upcoming year.
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01 : D ED I CAT E D + EXPERIEN CED SAL E S + OPE RAT IONS T E AM The Elite Sportswear Cheer Team is comprised of a full-time sales team totaling over 400 years of industry experience and knowledge. Our strategy gives your representatives complete visibility to carry your orders from start to finish with the ability to be completely transparent at any given point in time should you be fearful or have any questionable doubt in your service. We have several employees who have served us for nearly a decade if not longer in every role of the business from customer engagement, design, production coordination, all the way until your order leaves our facility. With this experienced team, we will collaborate collectively on every aspect of the business to make sure you’re satisfied. 02 : T I M ELY SH IPMEN T + DELIVERY As we are all aware, the pandemic has vastly affected the supply chain in all industries, globally. We have taken the necessary steps to plan and put our best foot forward in 2022 to make sure that everything we can control, we will execute, and on time. With our domestic production facility, located in Pennsylvania, we will promise to keep our Special-Order lead times reasonable so that you are not waiting for what feels like half a season for your camp wear, practice wear, uniforms, and specialty apparel. 03 : T HERE WILL BE S OMETH IN G FOR EVE RYONE Being one of the largest specialty apparel companies in the cheerleading, gymnastics, and swimwear industries, we as a company have put our heads together to see how we can serve every aspect of our niche market. Whether you want the most affordable basics or the most detailed custom ensemble, we will have an offering – with choice – for every budget and every functional need.
In closure, we want our customer to know that their athletes are our top priority. Elite Sportswear remains athletic apparel focused and has no plan to change that. Our roots were founded on outfitting the athlete in what makes them feel most comfortable to perform, and we will only continue to evolve on that principle.
Shannon O’Neill • Commercial Director, GK Cheer 5
Outfit your program in GK and earn exclusive incentives for the 2022-2023 season! CONTACT YOUR R EP FOR INFO
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PRACT IC E WEA R
Must Choose One
• 10% OFF ANY STOCK PRACTICE SET in our Practicewear Look Book when ordered by June 30th • 5% OFF ANY SUBLIMATED PRACTICE SET in our Practicewear Look Book when ordered by June 30th
FOOTWE AR
Must Choose One
• GK SPOTLIGHT SHOE at Exclusive Team Pricing • CHASSÉ® APEX SHOE at Exclusive Team Pricing
U NIFORM
Must Choose One
• 15% OFF YOUR GK SPECIAL ORDER STYLE when ordered before July 30th • 10% OFF YOUR GK SPECIAL ORDER STYLE when ordered between July 30th and September 30th
ACC E SSORI ES
Must Choose One
• Warmup Jacket with coordinating Pant, Legging or Capri • Choice of any Backpack currently offered
A D DIT IONA L I N C EN T IVES • No set-up fees • Hassle free, dedicated representative to facilitate needs • Social media feature *This offer is Valid April 1st, 2022 through March 30th, 2023. All components of this package must be purchased prior to October 30th, 2022 for the package discounts. Participating programs may not combine the Champions Club discounts with any other GK promotions or offers. Product and embellishment upgrades are available and will be charged the difference in price. Promotional prices do not include tax or shipping. Taxes are based on your shipping destination. If all required components of the package are not completed prior to the uniform ship date, the discount will be removed from your uniform invoice. Uniform pricing is honored for fill-ins and re-orders so long as the Champion Club requirements continue to be met.
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THE WOW FACTOR
Made-to-Order Uniforms
pg. 10
R OUTI NE R E ADY
In-Stock Uniforms
pg. 70
THE DRE AM L I N E
Custom Uniforms
pg. 84
THE EXTR AS
Warmups & Accessories
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MADE-TO-ORDER UNIFORMS Shine brighter and reach new heights in a GK special order uniform made for you.
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A CUT A B OVE
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Get ready to move!
Add a half flutter skirt for a fun and sporty look.
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Examples shown wherever you see this logo!
Design your own fabric with stunning Spanglez. Choose from a variety of patterns to create a unique look that is totally budget friendly. CHECK OUT OUR PAT TERNS
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All-Over Sparkle TOP: UE1204 BOT: U764L
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The uniform possibilities are endless with GK! Mix & match your body, sleeve, and neck line to develop a one-of-a-kind uniform that is sure to wow the crowd. UNLOCK YOUR POS S IB ILITIES
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Assortment shown wherever you see this logo!
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SHINE BRIGHTER
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Style lines like you wouldn’t believe!
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Everyone loves a cold shoulder.
CO M PE TI TI O N R E A DY STYL E S Step onto the stage with a look that's ready for the win.
F IND YOUR LOOK NOW
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Be your best you in a uniform that suits your team perfectly.
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Bring the energy and get ready to ignite!
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Add sparkle on mesh for show-stopping glamour. TOP: U226E BOT: U766L
BRINGING ST R A PPY BAC K Intricate strappy backs add an extra competitive edge.
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Elegant Pearl Swirls
Personalize the back panel too! TOP: U230 BOT: U765L
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Crystals, Spanglez, metallics, neons, and more!
Mesh-accents with an open back.
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Unleash it all when you hit the mat in a GK original uniform.
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OH HE LLO BEAUTI FU L
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Infused with sophisticated sublimated styling.
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Mesh cutout team name, it's possible!
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Eye-catching metallic strap and sleeve accents.
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Let your creativity take flight with heavenly details.
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Bold and vibrant, just like your squad.
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Let's go the distance.
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P OW E R R EFINED
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OOH LA LA Unexpected crystal back embellishments and divine style lines.
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D ES IGN YOU R I CO NI C U NI FOR M in 3 Easy Steps 1. Choose your SILHOUETTE 2. Choose your COLORS 3. Choose your EMBELLISHMENTS and send us your logo!
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Get your team name in metallic crystals.
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WA I STB A N D JEWE L D E S I G N
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LIBRARY
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Style lines, embellishments, and exceptional fabric.
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Go for the glitz and glam with gold metallic fabrics and crystal accents.
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Shine to the max with the highest-quality crystals.
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Create a look for every level of your program with GK embellishments galore. ORD ER YOURS NOW
Shine to the max with the highestquality crystals.
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Add some allure with fancy cut outs and fabric detailing. TOP: U224 BOT: U636L
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Exquisite design details that take your look over the edge.
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Turn up the temperature with intricate Spanglez molds to give a max bling effect.
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2021 GK CHEER UNIFORM DESIGN
GK Cheer was proud to bring back the uniform design contest for our 2021 ELITES. This year we challenged our ELITES to design an inspirational uniform that expressed their dreams. We received so many amazing designs, and Emme Bunch’s vibrant ‘HOPE’ uniform was our winner! Thank you to everyone who shared your creative ideas.
This uniform was designed to symbolize HOPE. Hope for those who have lost loved ones to COVID. Hope for those who have fought unseen battles during these times. And finally, the colors I chose represent UNITY. Thank you for this opportunity to design something so meaningful during this unprecedented time. – EMME BUNCH 2021 Uniform Design Contest Winner
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HOW DO E S O U R DE S IGN CO NTE ST WO R K? Our ELITES receive the year’s theme, then submit their creations to our designers, who pick our semifinalists. Once the semi-finalists have been selected, we open a public vote to choose the ultimate winner! After a winner has been named, we create the final design in our manufacturing facility in Reading, PA.
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GK has amazing uniform bundles that are priced to fit your budget. Let us help you create the perfect package.
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Customizable back panel.
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O R D E R YOU R S NOW
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T H E F A M I LY O F C H A M P I O N S In the ELITES’ fourth season, we have continued to build a community of athletes across the United States who embody the GK legacy. These athletes represent GK Cheer, their programs, and their communities with undeniable athleticism, uniqueness, and talent. Through tough times, these amazing athletes have shown what it truly means to be a champion both on the mat and in their personal lives. We are proud to have each and every ELITE be a part of our GK family.
WA NT TO BECO M E
AN ELITE? Here is the process!
Be on the lookout for virtual and LIVE casting calls starting in May. Follow us on Instagram @gk_cheer to get the most up-to-date information and start joining our #TagGKTuesday! Don't forget to say hi to our staff whenever you see us at competitions or events!
FI LL OUT AN I NT EREST FORM!
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IN-STOCK UNIFORMS Stand out with built-in, ready to deliver iconic styles.
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COMM IT T E D TO YO U for In-Stock Uniform Advantages 1. SUPERIOR QUALITY We use the same top quality fabrics for all of our stock and special order products. 2. EXCELLENT SERVICE We have a team of full-time specialists dedicated to service your needs. 3. TIMELY DELIVERY Ready-to-wear uniforms with faster lead times.
Create your logo with all-over Spanglez. TOP: CB915 BOT: CB906
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Iridescent Metallic & Mesh Details
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Change it up with a crystal pony wrap instead of a bow.
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Strikingly simple coordinated team style. TOP: CB914
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Mix and match solid separates. GK has a style for everything! COLORS AVAILABLE:
ROY
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RED
NVY
BLK
V-Neck Top UI2200
High Collar, Die Cut Back Top UI2201
Flutter Skirt UI2204
Fitted Skirt UI2205
Shorts UI2206
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IN A PI NC H? Check out our quick-ship blank uniforms. SE E OU R STOCK
Classic black with a pop of metallic shimmer. TOP: CB189 BOT: CB713
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G O FO R TH E G L A M
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Stellar silhouettes! Choose from our crystal inclusive styles for a winning combination. AVAILABLE COLORS:
ROY RED PINK TEAL SIL GOLD
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R EA DY TO SOAR
AVAILABLE COLORS: ROY RED PINK TEAL SILV GOLD
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High neck cold shoulder.
AVAILABLE COLORS: ROY RED PINK TEAL SILV GOLD
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CUSTOM UNIFORMS Enjoy an up-close look at GK custom uniforms worn by stellar teams across the country. Our world-class team of designers love turning dreams into reality!
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With our oustanding crystals that shine like no other.
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LOO K + FE E L LUXURIOU S Achieve greatness with rich fabrics like velvet designed into your uniform.
GE T YO U R LUXE LOOK
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GK was happy to have some gym owners come in and see the process of their custom uniforms being created!
GK has been one of the ONLY constants in our industry. Our custom uniforms met every mark, from design, to quality, to price point and overall satisfaction. The GK team has consistently been able to keep their commitment to meeting our needs, for our entire program, for both practice wear and competition uniforms. It is also important to our gym to buy American, and GK has even given us the opportunity to see their processes in person! Our teams look confident, athletic, classy and competitive. The garments they wear perfectly complement the intricate routines that they work so hard to perform. Thank you GK for going above and beyond! – D EVIN ACC ET TA + D EBR A L AUR O EVOLUT I ON CH EER , N EW YOR K
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S EA M LE S S D ES I GN PR OC ES S Our design processes give our representatives complete visibility on orders from start to finish. This allows for full transparency to our customers during the entire experience. Several of our employees have served 10+ years in a variety of roles within the business. These roles include customer engagement, design and production coordination, as well as teams that pack and ship your orders from our warehouse. With this experienced team, you can focus on your routine knowing your program's impeccable uniforms are being handled with the care it deserves.
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We love our GK uniforms. The design process was fun and stress free. GK was able to bring our vision to life while keeping us within our budget which was very important to us. The athletes love the Swarovski stones and how they shine on stage. We truly appreciate every detail that was put into this uniform and can't say thank you enough. We look forward to working with GK in the future. – R AQ U EL SA B ET KCX AL L STARS , FLO RIDA
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Shaped jewels are a bold complement to any uniform.
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Creations as unique as your team.
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A MERICA N M AD E We have taken the necessary steps to put our best foot forward in 2022. Our plan is to take what we can control, execute it with precision, and get it to you on time. Because our production facility is located in Pennsylvania, it allows for us to keep our special order lead times upon the most reasonable in the industry. This means you are not waiting months on end for your camp wear, practice wear, uniforms and specialty apparel. It's simple. Domestic special order production means quality products in your hands, fast.
The uniforms custom designed by GK for Central Kentucky Athletics are nothing short of spectacular. The girls look, and more importantly feel, amazing when they hit the mat. The design is modern and flashy without being too revealing. Our gym logo is beautifully situated and prominent. We could not be happier with our new uniforms. – JUL IE VA ND IVER C EN T R AL KE NTUC KY ATHL E TICS , K E N TU C KY
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Get all your season's looks for every event.
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D E SI G N E D FO R YO U With a legacy of excellence and choices for every budget, our trusted team of representatives and designers will make yourdreamareality.Enjoythepersonalized, superior service your team deserves.
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Layer on multiple elements to your base uniform to customize your look for each event.
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D E TAILS T HAT M AT TE R Custom designs are a great way to differentiate your program. Turn your dreams into possibilities by adding personalized touches to your uniform like a mascot or even the shape of your state!
CONTACT YOUR REP
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Everything is possible with sublimated fabric layered with Spanglez and crystals on your logos. START D ESI GNI NG
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Captivating designs your whole program will love for every stage of your season!
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Year after year GK successfully delivers for my program ... Creative designs, impeccable quality, exceptional program delivery. The GK attention to details (from design inception to delivery fulfillment) is unmatched. Team GK is always "at your service" – attentive, responsive, and swift with issue resolution. I can't imagine going anywhere else! – VERO NI CA B U RTO N CRIMSO N HE AT, MARYL AND
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It’s time to turn your vision into the uniform of your dreams. CONTACT YOUR TERRITORY MA NAG ER
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WA R M U PS + ACC E SSOR I E S Add that extra pop to take your team's look to a whole new level.
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Bomber Jacket L1109
GK All Star Windbreaker F5545
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Chassé Performance VIP Jacket
GK Unisex Color Block Jacket TOP: WUJ03G
ROY RED PUR NVY MAR DGN BLK
W963J UNISEX
GK Unisex Basic Warmup Jogger WUP01G UNISEX
ROY RED PUR NVY
MAR DGN BLK
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Chassé Performance Metallic VIP Jacket W964J
ROY RED PINK
SIL GOLD
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Chassé Latitude Jacket & Pant TOP: W1973J BOT: W1974P
ROY RED BLK
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UNISEX
Unisex fit for every member of your team.
UNISEX
Pockets!
GK Unisex Basic Warmup Jacket & Jogger TOP: WUJ02G / BOT: WUP01G
ROY RED PUR NVY MAR DGN BLK
Zippered Hems
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Add your team logo for a unified look. Ask your local rep for more details. F IND YOUR REP
Fitted Micro Knit Warmup Jacket L1037
Chassé Performance VIP Straight Leg Pant W1970P
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BACKPACKS + DUFFLES New! GK Elite Glitter Backpack B2201
ROY RED SILV BLK
New! GK Extreme Glitter Backpack B2200
ROY RED SILV BLK
Chassé Weekender Backpack B2100
ROY RED PUR NVY MAR DGN KGN BLK
Convenient Shoe Storage
Chassé Shimmer Duffle Bag ACG2011
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ROY RED PNK BLK
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Chassé Rhinestone Swish Performance Hair Bow AC1901
ROY RED FHA SILV GOLD BLK
Chassé Jumbo 2-Color Hair Bow
AC2200
ROY RED PUR NVY MAR DGN BLK YGO BLK
Chassé Glitter Performance Hair Bow AC343 ROY RED PUR FHA AQUA
SILV GOLD BLK WHT
Chassé Cheer Performance Hair Bow AC355 ROY RED PUR FHA AQUA SILV GOLD BLK
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Want to switch things up? Add a pony wrap to your game day look. CB07
AURORA BOREALIS
BLACK
CLEAR
RED
ROYAL
TURQUOISE
GOLD
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FOOTWEAR Customize with color inserts.
Chassé Flip IV Cheer Shoe
Chassé Apex Cheer Shoe
S1621
S1702
BLK WHT
Ion Cheer Action Cheer Shoe
Chassé Ace II Cheer Shoe
S1940
S1701
GK Spotlight Cheer Shoe
Chassé Platinum Cheer Shoe
S1942
S1802
BLK WHT
Low Anklet with Stripe IS354
ROY RED PUR NVY MAR DGN
KGN YLW COL ORG PINK TEAL BLK
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Contact Your Local Territory Manager at G KC H E E R .COM FIND YO U R R EP