Bottle Development Book
This book shows the various stages of development that I went through in order to create the new Purdey’s bottle and label. I collaborated with Rory Thompson, the Director of Spunjj, a product design company based in Manchester http:// spunj.co.uk/
Georgina Korrison - N0391454 FASH30002
Contents 4
What the new bottle should include
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Initial Sketches
8
Spunj Initial 3D mock ups Final Spunj bottle developments
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36 40
Inital Label ideas Peelable Label ideas Final Label Development
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Final Design
What the new bottle should include 4
Use texture instead of a metallic look
Incorporate green and purple in the design as these were the most popular colours from my primary research
Peelable element to illustrate the layer element of the Big Idea
Circles and organic imagery on the label to promote ‘heatlh’ and the fruity ingredients
Make the bottle taller to stand out on the shelf and slimmer suggesting ‘health’
Make sure the ingredients and health benefits are clearly visible
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What the new bottle should include 6
Have a pull-up sports cap to minimise leaks and to make it easy to drink from on-the-go
Extendable for a new product extension, e.g. a pattern that extends
A possible ‘grip’ element on the bottle to highlight the ‘on-the-go’ aspect of the drink
The label has to opaque so the light sensitive ingredients are not damaged
Use a lightweight material so it is easy to carry on-the-go
Part of your 5 a day needs to clearly visible to hightlight the fruit-based qualities
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Initial Sketches I started sketching out shapes from inspiration images in and out of the beverage sector, e.g perfume bottles, sports drinks and shampoo bottles. The favourite bottle shapes were then refined and I drew them again using an orange crayon.
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Spunj Initial Mock ups I have collaborated with a product design company called Spunj based in Manchester to help me design the bottle and also create a CAD and STL version in order to 3D print the bottle at university. These are the very first models that Rory Thompson drew for me based on some of the sketches I sent to him.
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From that spiral design, we experimented further with the number of spirals and the distance between each one.
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Final Spunj Bottle Developments I visited the Spunj studios for the final bottle development stage and worked with Rory to come up with a final design. These screen shots show the development.
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Initial Label Ideas
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Peelable Label Ideas
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Final Label development I got in contact with the managing director of Label Apeel, Stuart Kellock, after meeting the company at the Packaging Innovation show at the NEC in Birmingham. Stuart gave me some helpful advice for designing my label, especially with regards to fitting it inside the grooves and the logistics of how to create the peelable label.
See below for the final label development.
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This was my favourite label, I incorporated the marble that I was experimenting with in the earlier stages with the grape vine illustration. I felt the marble looked too dry on its own and I wanted to use fruit imagery to show the consumer what ingredients were inside the drink.
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I started adding the logo and other information onto the label to bring it to life. I also needed to think about where the peelable label would sit on the bottle in relation to the bottle shape. Initially, I started designing a label to fit the initial bottle design, but then as the shape progressed I changed where the peelable label was situated.
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Final Design
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Prototype bottle Spunj Ltd Scale: 1:2 Units: mm Contact: Rory@spunj.co.uk 07979153893 Verison: 7 Date: 02.05.2014
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R3
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R2
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R30
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