Brand Manual
Corporate Profile
Profile
Mission
BreadTalk Pte Ltd, is a private limited company incorporated in Singapore under the Companies Act on 24 April 2000. It was founded by the current managing director, Dr. George Quek and his wife, Executive Director, Katherine Lee
Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy Vision Establish BreadTalk as the foremost international, trendsetting lifestyle bakery brand
Brand Platform
Brand Values
Brand Positioning
Creative Differentiation: BreadTalk provides quality products with a tinge of vibrancy, youth, and creativity.
Consumers would be able to experience BreadTalk’s vibrancy and creative differentiation not only in their products, but also in their packaging outlook.
Brand Personality
Brand Narrative
Fun, Modern, Creative, Vibrant, Adaptable
Fun, Creative Bread Boutique Trend-Setting Bread Bouqiue
Brand Style Colour Scheme: Distinctive orange and grey to be retained Graphic Elements: New graphic elements are introduced
Logo
Dos The logo should only be used in this format and colour
Don’ts
Colour Palette
C MY K -
0 72 100 0
Colour Palette These colours in the colour palette are mainly the primary colours used. This includes the distinctive orange and gray in the logo, and cream for the pattern base.
C MY K -
63 55 56 31
C MY K -
2 20 63 0
Primary Typeface
Meta Plus Bold Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVQXYZ 1234567890 !@#$%^&*()
Secondary Typeface
Meta Plus Medium Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVQXYZ 1234567890 !@#$%^&*()
Graphic Elements
Pattern The repititive pattern introduced generates novelty, fun and familiarity with different BreadTalk bread styled graphically.
Application
Carrier
Application
Small Paper Bag
Application
Cake Box