4 minute read
Colour
SMOOTH COLOUR FINISHES MOST POPULAR - POLL
Smooth colours are the single most popular PVC-U foiled finish according to the findings of an independent survey of UK homeowners.
The study, conducted by leading pollster, YouGov, and commissioned by Deceuninck, found that smooth colours (26%), were more than twice as popular as natural woodgrain finishes (16%) and significantly more popular than woodgrain colours (12%). While as a single finish option, 42% of homeowners selected standard white as their preferred option for replacement windows; combined, premium finishes (natural woodgrains, solid colours, and woodgrain colours) were overall more popular, cited by a total of 54% of respondents as their preferred option. Rob McGlennon, Managing Director, Deceuninck, said: “What we’re seeing is fundamental growth in the popularity of solid colours. This is in part down to a general growth in appeal but also in part and least to the installation of foiled PVC-U products alongside aluminium. “This is something which is also reflected in our survey, which shows the popularity of greys with homeowners, particularly Anthracite Grey but also increasingly Agate Grey.” Deceuninck offers 30 colourways in stock and 20 additional colours in just 15 working days, with on average Deceuninck fabricators selling twice as much colour as their competitors. This includes a dedicated Heritage Colour Range and Decoroc, a unique range of PVC-U finishes which deliver a matt textured finish, designed to offer an identical match to its aluminium offer.
The survey found that homeowner preferences were also influenced by age, with older homeowners aged 55+ more inclined to choose a natural woodgrain (18%) than younger homeowners, selected by only 8% of 25-34-year-olds. They preferred smooth colour options cited by 28 and 31% of 35 to 44 and 45 to 54-year-old groupings respectively. This compares to only 19% of over 55s. The findings follow figures released by Deceuninck last month [Feb], which found that white was cited by 43% of homeowners as their preferred colour choice. Greys, including Anthracite Grey, Agate Grey, and Grey, accounted for a combined 17%. Irish Oak and Rosewood polled 7% and 6% respectively. Greens, including Chartwell and Sage Green, recorded 4% and 1%; Black and Cream each recorded 4%.
“We need to be thinking about colour preference but also finish. Woodgrains make up a sizeable share of what we do, smooth finishes have gained ground and given their popularity with a younger demographic, are likely to become increasingly important overtime. “That means we should be looking forward and adapting our offer to those forecast changes now, to future proof our offers, while also targeting different prospects with unique propositions”, Rob concluded. Deceuninck will be releasing detail analysis of the survey results over the coming weeks to its customers in a series of remote presentations and workshops. To book your slot please call 01249 816 969, email deceuninck.ltd@deceuninck.com or visit www.deceuninck.co.uk
KOLORSEAL ENHANCES BUSINESS POTENTIAL FOR CUSTOMERS
For Kolorseal, one of the UK’s leading colour coating companies, there has been a recent surge in orders for striking new colours in the range.
Despite tough market conditions over the last 12 months, homeowners have continued to invest in their houses and drive the market forward. For Deborah Hendry, Managing Director at Kolorseal, it has been noticeable that there is a growing trend to personalise property with colour. With the ability to paint pvc-u, aluminium and composite materials using premium spray finishes, the range is proving attractive to end users who want to make a statement that will enhance their homes.
Everything from windows, doors and garage doors through to roofline and coloured splash backs can all be colour co-ordinated to make a striking, lasting impression, that will help to add value to a property. For fabricators and installers, colour is bringing a new dimension to their business, with diversity and stunning finished visuals bringing them regular referrals. Homeowners are keen to maximise the potential of their properties as many installers are discovering. Being able to colour match all aspects of a home from windows and doors through to soffits and guttering is very appealing. For fabricators, Kolorseal makes life easy as large colour stocks and lengthy delivery times are eliminated, with a 5 day turnaround guaranteed on all orders. Deborah Hendry comments, “It makes perfect sense to simplify processes for our customers - why keep large volumes of coloured stock, which take up so much space, when we can paint and deliver products in a 5 day turnaround?”
CONSISTENT QUALITY AND RELIABILITY
In-house quality control, with extensive checks made from production to application, ensures consistently high standards on all Kolorseal products. With 4 enclosed spray booths, the coloured coatings are applied in a strict and controlled environment.
As a company that has led the way in window and door colour painting for over 15 years, the diversity of the range sets Kolorseal apart. With multiple options including a complete Farrow and Ball colour chart as well as a new, bespoke colour range, the company has gone on to build a loyal customer base that relies upon breadth of choice and the quality standards provided. Colour is on-trend currently and its popularity is growing quickly. Accreditations and industry awards substantiate the Kolorseal quality assurance and customer service.
Deborah Hendry concludes, “There are very encouraging signs for the sector with some excellent developments taking place regarding colour and paint technology. As a customer focused business it is very satisfying to see how the worlds of colour and fenestration are evolving to give customers greater growth potential and to bring end users better choice.” For more information on the colour painting choices available in the Kolorseal range please call : 01924 454856 or visit the website www.kolorseal.co.uk.
