Installer Support

from Glass News April 2022

Hardware

WHY ARE MORE INSTALLERS TURNING TO THIRD-PARTY LEAD GENERATION COMPANIES?

Leads 2 Trade, the UK’s leading provider of double-qualified sales leads to installers operating in the home improvement sector, have had a record number of new installer enquiries in the first quarter of 2022. Here Andy Royle, the company’s co-founder and Managing Director, looks at why more installers are turning to third-party lead generation companies.

In 2021, installers were able to feast on unprecedented demand and make hay while the sun shone bright. That was never going to last forever and with installers reporting a definite shift to receiving fewer enquiries from their self-generated efforts, winning work will be tough as the year progresses. With many having invested in putting extra resources in place last year to cope with that demand, be it extra staff, new machinery or more marketing, they will need to maintain those lead volumes. That won’t be easy, particularly after an artificial peak. When demand dips, installers are left with very few alternatives and it’s why they turn to a third-party lead generation company to help generate the leads they need. Installers are also becoming more switched-on when it comes to maximising their time. Lead generation is a time-consuming part of any installers job and in today’s world they have not got the time to waste on leads that might not go anywhere. Third-party lead generation companies save time installers don’t have by providing ready-made leads, so all the installer has to do is sell their products and services. Using a third-party lead generation service like ours allows installers to reach consumers on-line who they wouldn’t necessarily be able to reach with their own branded advertising and SEO campaigns as we market ourselves as a comparison service for consumers, which is what more and more consumers want when it comes to their home improvements. For example, at Leads 2 Trade we generate leads using our comparison service and our online assets would rank better for more generic search terms meaning quicker wins for our members. With lead generation the best way to fuel business growth and demand slowing down, it’s no wonder we have seen installers reach out to us and our members become more reliant on our services, including our no pitch no fee guaranteed appointment service to save time and get a better conversion rate and cost per sale. Installers will have to work harder to convert leads into business this year – and third-party lead generation companies can help. For more information on joining the Leads 2 Trade network and taking advantage of double qualified sales leads, including guaranteed appointment bookings that you only pay for if you sit and pitch, call 0800 124 4308 or visit https://leads2trade.co.uk/about/premium-leads/

HELPING YOU KEEP COST CONSCIOUS CUSTOMERS HAPPY

With COVID inadvertently creating a home improvement boom throughout late 2020 and 2021, is 2022 looking like taking a very different turn with homeowners likely to become more cost conscious than ever when it comes to their home improvement projects.

It is also vital that installers are able to navigate the minefield of preserving their own bottom line against rising business costs, while still remaining competitive in the market. Showcasing a high quality product range capable of adding value to properties in the increasingly aggressive housing market, while helping to lower energy bills, is a must going forward. Price increases are also an inevitability and currently hitting our industry left, right and centre - something that was expected to slow down after coming out the other side of COVID. However, it seems that we are still looking towards uncertainty and instability in terms of material pricing. There is no instability where SOL Conservatory Roofs are concerned, working consistently throughout the supply chain to offer installers the best prices on the full product range, ensuring that increases are only passed on when absolutely necessary. “Significant investment has already been made throughout our window, door and roof factories this year” explains Lee Marson, Operations Director “Upgrades to machinery, stock control, planning, batching and despatch systems, has allowed our production facility to be in a position to successfully ride the wave of supply and demand, we are currently sitting at about 50% capacity on roofs and frames, and have the ability to scale up significantly without any lapse in levels of quality, service or lead-times” Partnering with installers, SOL offers a one-stop shop for solid and glazed roofs, lantern roofs, orangeries, windows and doors. For complete peace of mind, installers get a dedicated account manager, a single point of guarantee and direct to site delivery. A full suite of retail brochures, bespoke flyers and showroom literature are just some of the marketing support available. Installation guides, videos and data sheets provide all the information needed, along with technical specifics – plus, SOL experts are always on hand to offer assistance which it comes to those tricky designs! Tel: 01226 890 890 - www.solroofs.co.uk

GLAZERITE OPENS NEW FACILITY TO FURTHER SUPPORT INSTALLER NETWORK

Darryl Count Glazerite UK Group

The Glazerite UK Group has expanded its reach with the launch of its newly-created North Division. Based in Barnsley, South Yorkshire, the site offers VEKA installers operating in the area access to the leading trade fabricator’s broad product range, backed up by bespoke marketing support, and a commitment to mutual business growth.

Rob Brearley, Glazerite’s Group Managing Director, says: “Yorkshire and the Humber is home to a number of VEKA installers as well as experienced personnel who can add value to our business and help secure further growth for Glazerite and our customers. We’ve been looking to expand our presence for a while; opening a site in Yorkshire enables us to better service our existing customers and welcome new ones. In conjunction with our Northwest Division in Bolton, it means we can better support those customers based further north and into Scotland with a higher level of service.” Operating out of the Barnsley facility is new starter, Darryl Count, who joined Glazerite on 28th February 2022 as Office Manager, North Division. Darryl, who began his career in fenestration 30 years ago, brings with him a wealth of experience and industry knowledge. Darryl says: “I’ve been aware of Glazerite’s growing success for many years. Having worked with VEKA products for 25 years, the opportunity to build on and help grow the Glazerite business in the North was a great fit. I’ve also worked with Rob Brearley in the past, which was a big factor in my decision.” Rob adds: “Having spent so long in the industry, Darryl’s expertise will help us to grow our presence and strengthen our overall position as a leading UK fabricator. As well as leading a team based out of the North Division, Darryl will support our Group-wide customer services and order processing teams to deliver an exceptional customer experience.” www.glazerite.co.uk