UNLOCKING BUSINESS GROWTH - EXPRESS

Windows

Cross-selling typically involves a business offering complementary products or services along with a customer’s initial purchase. As a strategy, when done well, it offers a host of benefits for both parties.

Headquartered in the Forest of Dean, fabricator-installer Express Windows Ltd has established a reputation for quality workmanship supplying PVCu windows and doors, conservatories and roofline products to trade and domestic customers. In an innovative departure from standard practice the company has recently added PVCu decking to its range, after several customers enquired about it during the installation of other products.

General Manager Dean Phelps explains, “The first decking Express sold arose when the team were on site measuring up for a conservatory. Our customer commented that it would be nice to have an adjoining deck seamlessly connecting their conservatory and garden.

“I saw an opportunity, realising it was something my team were more than capable of undertaking. Besides providing