SMS Marketing for Fitness Centers
SMS Marketing Communication and customer service have always played a key role in how gyms retain and grow membership. But another factor that has entered the equation is convenience. Text message marketing has been around for some time, but we’ve seen changes in the way people interact with texts in the past few years. For instance, about 54 percent of consumers prefer promotional texts to emails.
Benefits of Automated Text Message Marketing High Open Rates Text messages have a staggering 98 percent open rate. Text messages are the perfect way to ramp up engagement with this astronomical open rate. And research proves that engagement from SMS is six to eight times higher than email marketing.
Better Conversion Rates Not only do text messages see higher open rates, but they also have higher conversions. For example, SMS marketing has the potential to increase your conversions by 32 percent. The reason is that people are more likely to complete an action shared through an SMS than any other marketing medium.
Cost-Effective With text message marketing software, you have the option to automate your SMS campaigns. This allows you to reach thousands of customers in a few easy steps. Compared to other forms of marketing like billboards, mobile ads, and television ads, this saves time and money.
Reach A Wide Audience Nearly 49 million people chose to receive business texts in 2020. And the number of text registrations continues to rise. And with SMS marketing, you can reach your audience at the right time — we’ll get more into this later.
Increase Gym Membership Retention It’s essential to nurture your existing membership base and make them feel valued. Regular text messages help them re-engage with your brand and let them know you care about their patronage.
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