Thankstotheriseinpopularityoffitnessappsandprogramslike CrossFit,morepeoplearefindingwaystoexercisethaneverbefore. However,withthesheeramountofoptionsavailablecomesthe challengeoffindingtherightfit.Onemajorproblemisthatthereare manybarrierstoentryfornewexercisers.Manypeopledon’tknow wheretostart,andthosewhowanttotrysomethingnewcanbe intimidatedbytheknowledgegap.Onlinemarketplacesare fantasticresourceforthischallenge.Withsomanydifferent exercisesavailable,youcanfindamarketplacethatoffers you ’relookingfor.Amarketplacecanalsohelpyoufindgro instructorsthatfityourstyleandlevel.
Oneofthemostimportantfactorsinachievinganygoalis properbrandingandreputationmanagement.With branding,you’recreatingtheimagethatyourbusinessand productsrepresent.Thisincludeseverythingfromthelogo, tothecolorsyouuse,tothenameofyourbusiness. Reputationmanagementisthemoresubtlesideofthis.It comesdowntoproperlymanagingtheinformationthat’s beenprovidedaboutyourbrand. Thisincludesrespondingtocustomerreviews(both positiveandnegative),makingsureyoursocialmedia channels(Facebook,Instagram,Twitter,etc.)are aestheticallypleasingandinformative,andmuchmore.By doingso,youcaneffectivelycontroltheflowofinformation aboutyourbusiness.Thismeansthatyoucanshapethe perceptionofyourbrandinapositiveway.Italsomeans youcanrespondquicklytoproblemsorincorrect information.
Thebestmarketingeffortsdon’tendwhenanew customerisonboarded.Successshouldbemeas longaftertheinitialmarketingcampaignhasbee completed.Inordertomeasuresuccess,youneed waytotrackandanalyzethedatafromeachlead conversion.Oneofthebestwaystodothisiswith in-appmarketinganalyticstool.Withthedatayou collect,youcanmeasurekeyindicatorslike:
Whatchannelsaregettingthemostleads,clic andotheractions?
Whereareyourcustomerscomingfrom? Whichcontentisperformingbest? Theseandmanyotherquestionscanbeanswered byin appanalytics.
Oneofthebestwaystogetpeopleinvolvedinfitnessis throughchallenges.Thisiswheresomeonesetsagoal, suchascompletingacardioprogramorgoingonadiet, andchallengesotherstoworktowardsit,too.Thereare manydifferentwaysyoucancreatechallenges.Youcan hostthemonlineandinvitepeopletojoin,oryoucanhost theminpersonandbringpeopletogetheringroups.When creatingchallenges,considerthefollowing:
Makesurethey’refunandinteresting.
Makesurethey’reachievable.
Makesurethey’rerelevanttoyourtargetaudience.
Makesuretheyhaveaclearwinner/loser.
