New gyms and fitness centers are entering the market regularly. The competition has increased as every center brings something new and attractive. Fitness professionals can no longer continue to run a business with minimum marketing. The competition is fierce, and it’s essential to retain existing customers and keep attracting new ones
Send a welcome message to each customer
after they sign up. Include information about timings, address, and name of the personal trainer allotted to them. Keep the message simple, warm, and crisp
Renewals should be simple for customers. You can remind them of the payment due date and include the payment link in the SMS. Give them a chance to respond with a yes or no to the renewal message.
SMS marketing for fitness delivers better results when you personalize the messages.
Send wishes for birthdays or special occasions. Give them personalized discounts as a gift for their birthday or for attending the gym sessions without fail for six months and so on.
Send alerts about discounts, sales, referral
programs, and other promotional
campaigns you run. Since most people check their phone soon after waking up, sending a message about an attractive offer can bring
more responses.
SMS messages can be used to take feedback from customers. You can either send the link to the feedback form or conduct a survey directly through SMS. Make sure to update the customers about the decisions you’ve made based on the feedback provided.
A simple and effective way to use SMS marketing is by confirming their appointment for gym sessions or alerting
them about the change in timings. A reminder is always helpful in bringing more customers to the fitness center.
Gleantap was founded in 2017 to provide technological services to the fitness and wellness industry. We create software tools and platforms that help fitness centers and trainers overcome the challenges of customer acquisition, retention, and experience.
