NETWORKS

NETWORK LIKE A BOSS

Natalie Kyriacou, marketing manager at the VUKA Group, writes about how networking can enhance your event experience and build business confidence.

For some people, there may have been a time a few years ago, before Covid-19 dealt the events industry a crushing blow, when the word ‘networking’ conjured up downright dread at the thought of starting a conversation with a complete stranger during a conference or event. Technology contributed brilliantly to helping us exchange information during the pandemic, and while networking online was always an option, it’s really not the same as meeting people face to face – as we know, humans are hardwired to connect in person.

Now, after a two-year event drought and lack of interpersonal, face-to-face interaction, the events industry has risen from the ashes, and event attendees are more eager than ever before to connect and engage at events, to learn from each other, and to make new connections.

MORE THAN SOCIALISING

Networking events are about more than just kicking back and relaxing over a few drinks after a long day holed up in conference rooms – although, there is that advantage too. There are several big benefits to engaging with other event attendees:

1Strengthen business connections: Networking is about sharing advice, building trust and developing the reputation of the business you represent. While engaging with other attendees and talking about what your business is doing, you are educating other professionals about your business, brand and interests. You never know who may be interested in further discussion, which could lead to beneficial partnerships and collaboration.

2Increase your profile awareness: Getting noticed is essential to career development, and attending professional and social events will help make you known in the industry. If you offer useful information or insights to those you are networking with, you can help to build your reputation as a reliable and knowledgeable member of your profession.

3Get career advice and support: Gaining insights from experienced and knowledgeable industry peers is an important aspect of networking. Discussing common challenges and opportunities opens the door to valuable suggestions and guidance.

4Get inspiration from your industry peers: A key benefit of networking is exchanging information on experiences, goals and challenges, as it allows you to gain fresh insights that you may otherwise have missed. Offering helpful ideas in return is an excellent way to build your reputation as an innovative thinker.

5Stay ahead of industry trends: Networking allows you to learn about the latest developments in the industry, as well as provides the time to discuss them and what they mean for your business with others in similar situations.

6Find your dream job: Networking event attendees often have a wealth of knowledge and connections that they are willing to share, and if you are looking for a new job or wanting to move up in your current company, you never know who might be hiring for your ideal job, or know someone who is.

NOT SURE WHERE TO START?

Here are some ways to develop your networking skills:

Networking doesn’t come naturally or easily to many people, as it can be quite daunting, especially for more introverted people. Here are some tips to help take the stress out of networking and, just like any skill, the more often you do it, the easier it will become: • Be confident, and just say hello. • Plan ahead and make a mental note (or physical note, even) of some points of discussion to raise with someone you are meeting. • Ask questions and let the conversation flow. • Have an open mindset and look out for opportunities to grow your business. • Set up an informal appointment to meet the person at a future date to chat further about the relevant topics that arise in the conversation. • Keep your business card with you to exchange details. From strengthening business connections to landing your perfect job, attending networking events can be an invaluable resource for your business and personal development. So, why not give one a try?