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Coca-Cola brings a world without waste
from ReSource August 2022
by 3S Media
COCA-COLA BRINGS
a world without waste
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According to figures released by the PET Recycling Company (PETCO), billions of bottles were diverted from landfill last year as a result of various recycling efforts.
ew statistics from PETCO indicate
Nthat the country’s PET (polyethylene terephthalate) plastic recycling rates were finally recovering after the Covid-19 lockdowns. These figures show that more than 2 billion PET bottles were diverted from landfill last year – thanks to various recycling efforts.
National Environment Month – which takes place annually in June – encouraged everyone to ‘Reimagine, Recover and Restore’ their global ecosystems, through effective recycling. Coca-Cola recognises the important role it plays in empowering and investing in the South African recycling sector.
Through its commitment to designing, collecting and partnering to achieve a World Without Waste, Coca-Cola aims to recycle a bottle or can for each one it sells by 2030. The company is also working on designing packaging that is 100% recyclable by 2025 and ensuring that all its bottles contain 50% recycled material by 2030. The company’s global goal is to be a net-zero carbon entity by 2050.
Babongile Mandela, director: Public Affairs, Communications and Sustainability at Coca-Cola South Africa, says the global conversation about plastic pollution and calls for urgent, collaborative action are intensifying.
Increased recycling
Through its partnership with PETCO in South Africa, Coca-Cola is indirectly helping to collect and divert packaging waste from landfills, by supporting the recycling sector while creating economic opportunities.
PETCO’s 2021 Annual Report, released earlier in June, shows that its funded collection volume increased by 14%, from 79 078 t in 2020 to 90 402 t in 2021. This represents the collection of 63% of the PET packaging waste placed on the South African market by its members. In addition, the availability of food-grade recycled plastics (rPET) in 2021 increased by 17% through PETCO support.
“We strive to make beverage packaging part of the circular economy. Packaging materials have value, and we needed to capture that value in the design process and prevent it from becoming waste at the end of its life. Coca-Cola’s World Without Waste commitment does this by helping change the consumer’s perception of plastics from disposable to valuable,” explains Mandela.
In partnership with several corporates and 40 municipalities, PETCO also provided
financial support and equipment for more than 250 projects. In addition, training was provided to more than 1 600 stakeholders from the informal collection sector to support their collection operations and businesses. The result was that it collected roughly 2.1 billion bottles in the year (5.7 million bottles daily).
“Coca-Cola’s purpose is to refresh the world and make a difference. We understand that our business can only flourish if our continent flourishes too. Therefore, we act in ways to create a more sustainable and better future: doing business the right way is making a difference to our planet,” he added.
Launch of sustainability platform
Earlier this year, the Coca-Cola Africa Operating Unit (AOU) and its bottling partners launched JAMII, an Africa-focused sustainability platform that will house existing and new sustainability initiatives. Coca-Cola’s approach to sustainability focuses on achieving the most significant impact and tackling the issues that matter most.
Through JAMII, Coca-Cola collaborates with like-minded partners to help accelerate the on-the-ground impact of its initiatives in the areas that reflect its value chain: water, waste and wealth (i.e. the economic empowerment of women and youth).
The company is committed to sustainable water use, a World Without Waste (through sustainable packaging design and recycling), and empowering South African communities.
Beach clean-ups and water stewardship
Earlier in June, bottling partner Coca-Cola Peninsula Beverages (CCPB) kicked off one of its projects on World Environment Day 2022 on 5 June with a beach clean-up at Sunset Beach, Milnerton. This supported the Plastic Free Mzansi 2022 campaign, bringing together various partners to drive a campaign of caring for the environment and people.
CCPB is bringing positive change towards creating a World Without Waste. The pandemic highlighted the interconnected nature of our world and revealed that the best solutions often lie in local capacity, collaboration and knowledge that can be scaled. It aims to create this through a more sustainable business and a better, shared future for its people and the communities in which it operates.
Coca-Cola Beverages South Africa (CCBSA), Coca-Cola’s other bottling partner, has also made sustainability integral to its business strategy. For example, in 2020, CCBSA launched its Coke Ville project, an off-grid solar-powered groundwater harvesting and treatment programme.
This project targets indigent communities facing water insecurity challenges. To date, more than 15 000 households across Limpopo, the Eastern Cape, Gauteng and KwaZulu-Natal have benefited from 150 million litres of water. For Coca-Cola, water stewardship throughout is critical to the company’s long-term sustainability.
Packaging design
refillable PET (RefPET), in the Eastern Cape, Gauteng, Limpopo, North West, Mpumalanga and parts of the Free State. There are plans under way to expand this reusable packaging to offer consumers value for money, while including them as an important part of the recycling value chain. A 1.5-litre bottle has been in existence for many years in the Western Cape.
Further innovation across the Coca-Cola System includes the Bonaqua brand 500 ml bottle, which is now made from 100% rPET, and the iconic green Sprite bottle has gone ‘clear’, meaning more bottles can be collected, recycled and reused to make new ones.
Through the global packaging targets that the Coca-Cola Company has set for 2025 and 2050, the company continues to refresh the world and make a difference.
