STOKVELS

FOCUSING ON HEALTHY CHOICES STOKVEL NETWORK FORUMS ARE A GREAT WAY TO TEST PRODUCTS AND SERVICES

Focusing on a theme of healthy eating habits over the festive season - and onward into 2015 - BSK Marketing successfully hosted two Stokvel Network Forums in December. Sponsored by the Willowton Group, the forums took place in Mamelodi, Pretoria and Orlando West in Soweto.

Stokvel members received the opportunity to listen to and interact with a dietician, nutritionist and brand ambassadors from Sunfoil Oil and Allsome Rice at these events. The dietician and the nutritionist presented and discussed healthy alternative recipes for everyday meals, teaching stokvel members how to prepare healthy, tasty dishes for their families. More than 100 members attended the Mamelodi event and more than 300 the Orlando West event.

BSK Marketing CEO, Busi Skenjana, says Stokvel Network Forums are great and useful marketing events to get stokvel members under one roof, where they can test, examine and experience products or services. “The events offer a good forum for both marketers and stokvel members. It is the perfect opportunity for brand marketers to get ideas and understand stokvel consumer views on their products or services. In the process stokvel members interact with the brands and understand them better. They get new tips and learn how to use the products or services,” she says. The members were taught that healthy food can be nice and tasty. They were given practical demonstrations and information on how to lead balanced lives and about the importance of healthy eating and food choices. Brand ambassadors for Sunfoil Oil and Allsome Rice shared their history and the nutritional benefits of their products. They also used the opportunity to promote their stokvel super bonanza campaign. Stokvel members were provided with added incentives to buy the products by learning what benefits they will receive if they do. The sessions were interactive, with stokvel members asking questions on nutrition and receiving practical tips on how making small changes in their diet could bring about long-term health benefits. The attendees also won lots of prizes, and were treated to a scrumptious lunch where there was a great deal of dancing. By the end of the day stokvels felt empowered by practical information on nutrition - ready to turn over a new leaf. They all went home with grocery bags filled with goodies. “Brand-sponsored Stokvel Network Forums give marketers an opportunity to explore the stokvel market in an interactive manner. It is also one of the keys to brand support and vital to unlocking the stokvel market,” Skenjana added.

Stokvel Network Forums use an eventing environment where multiple stokvels can simultaneously interact with brands. BSK Marketing is at the forefront of creating additional and innovative ways to engage with stokvels.

If you want your brand to be a part of the Stokvel Network Forums, or you want more information on the Stokvel Network Forums, contact: BSK Marketing at: +27 11 478 7840 or Email: info@bskmarketing.co.za.