Club 10 Taverns

NDADE’S TAVERN

Owner: Nkoane Matshepe

How did you get into the liquor trade, and what challenges do you face in this industry?

My parents sold liquor for many years when I was growing up. As soon as I was able to purchase my first home, I opened my own tavern. My main challenge has been the crime in my area. I have been affected terribly by it. I employ two security guards at a rate of R200 per day to ensure that my customers are always safe. I am also a teacher by day, but I have an assistant manager that runs my tavern for me during the day until I take over in the evening.

What role has Club 10 played in the success of your business?

They have assisted me by making my tavern more attractive. I have only been a part of Club 10 for about six months,

Mr Nkoane Matshepe

JAM ALLEY TAVERN

Owner: Michael Mtonjeni

How did you get into the liquor trade, and what challenges do you face in this industry?

I was still working for a boss and wanted to make an extra income. I started with R1 000 and one case, then two. My business grew very slowly, but I was finally able to build a bigger space and start my tavern. I got my liquor licence in 2006. My only challenge is the rezoning law. The municipalities want me to operate from a corner, but all the corners are already occupied. I have been operating so long and I cannot move my business.

What are your top-selling liquor brands?

My top-sellers in beer are definitely Castle, Lion and Black Label. My customers also enjoy VAT 69, Black & White and Johnnie Walker Red Label.

What do you think sets your tavern apart from the rest?

My tavern is popular because I run specials constantly. I keep my prices affordable and I am always attracting new customers in this way.

What role has Club 10 played in the success of your business?

I am the only Club 10 member in my area, so that is working for me. As a Club 10 member, I am able to use their seven-day account option, which allows me to buy more stock. That has really helped me.

As a tavern owner, how do you give back to your community?

I have been assisting school kids for years. Every year, I assist the learners at one or two schools in my area by supplying school shoes, uniforms, stationery and books. but I am looking forward to doing more with them.

What are your top-selling liquor brands?

I sell lots of Castle Lite and Black Label beer. Johnnie Walker Red, Bells, Black & White and Ballantine’s are also favourites.

What do you think sets your tavern apart from the rest?

My prices are reasonable – I make sure that I keep it that way – and my pool table is a big hit. It is always full and my customers love it.

Do you have future plans for your business?

My wish is to expand my entire tavern and make it much bigger, especially my storeroom. I want to supply liquor to the smaller taverns in future as well.

Location: 11146 Machuisa Street, Bloemanda, Bloemfontein

Mr Michael Mtonjeni

Location: 7481, Sinelihemba Street, Zone 4, Thembalethu, George

SSS TAVERN

Owner: Neliswa Mapekula

How did you get into the liquor trade, and what challenges do you face in this industry?

My late father was the owner of a bottle store. When he passed on, I left my teaching job and took over. I converted the bottle store into a tavern, as the operating hours were longer and more convenient. It has been three years since I converted the bottle store into a tavern. My main challenge is the unlicensed traders. There are too many of them now and they sell their liquor at very cheap prices. It is bad for my business, which is legal. I don’t think it is fair.

What role has Club 10 played in the success of your business?

I love the support and motivation that they give me. The branding and the posters that they provide me with have made my tavern look beautiful. My tavern stands out from the rest because I am part of the Club 10 brand.

What are your top-selling brands?

I sell beers, mostly. Hunter’s Dry and Castle Lite are popular brands.

What do you think sets your tavern apart from the rest?

In my tavern, communication and being polite are key! I believe that your attitude goes a long way, too. I serve my customers with a smile on my face, and my customers miss me when I am not around.

As a tavern owner, how do you give back to your community?

I plan something every year for Mandela Day. I support the elderly women and kids in my community by buying blankets for them. I just purchased 20 warm blankets for 20 elderly women.

Ms Neliswa Mapekula

Location: ERF 614, Main Street, Mount Frere, Eastern Cape

JABULA RESTAURANT AND TAKEAWAY

Owner: Andre Valla

How did you get into the liquor trade, and what challenges do you face in this industry?

I have a background in the construction industry, but I was looking for an investment opportunity in an industry where I could make a profit immediately. I originally opened a tavern in Alra Park, before I invested in and acquired Jabula Restaurant and Takeaway. I have a challenge with customers who drink too much and fight, but I employ three bouncers and have panic buttons installed to ensure everyone’s safety.

What role has Club 10 played in the success of your business?

The marketing material I received helped a lot. The customers noticed the posters and billboards immediately and I gained new customers. The customers felt like I was part of a franchise. With Club 10, we run lots of specials and promotions and we give away T-shirts and caps. It makes the customers feel special.

What are your top-selling liquor brands?

The popular beers are Castle Lite, Milk Stout, Amstel, Heineken, Black Label and Hansa. With the hard liquor brands, I sell a lot of Hennessy, Amarula, Skyy Vodka, Olmeca Tequila, Jameson’s and Johnnie Walker Red and Black Label.

Do you have future plans for your business?

Yes, big plans actually! My building is huge and I am located on the main road, opposite the taxi rank. My plan is to convert part of my building into a hotel. My tavern is in a very busy area and a hotel is definitely needed.

Mr Andre Valla

Location: 9, First Avenue, Corner Main Road, Stand 310, Nigel, Gauteng

Zazise2017

CLUB10 in proud association with Strongbow, Johnnie Walker, 4th Street and Tovaritch! are hot stepping their way across the country looking for their newest local star! ZAZISE is back! The grand prize is bigger and better than ever!!!! Your very own Single release, Music Video and a 1 year mentorship with Drum Boss Entertainment valued at R300 000!!!

Featuring SAMA winner and Metro FM Music award nominee, multi talented Music Composer, Producer, Songwriter and DJ – DrumBoss HEAVY K, the search is on for our newest and hottest beat dropping muso! Talent scouts will be venturing into Mossel Bay (Western Cape), Queenstown (Eastern Cape), Mtubatuba (KZN), Bloemfontein (Frees State), Boksburg (Gauteng) and Hazyview (Mpumalanga), looking for aspiring DJs, Producers and Beat Makers to show case their beats! The DrumBoss will be listening. Let’s rewind… a sweet recording deal valued at R300 000 could be yours for the taking!!!! We want 100% original local talent! This is your chance to step up and show us what you got! Scouting takes place two to three weeks before the regional live shows. Contestants must be over 18 and from the area where the live shows are happening and will be shortlisted by talent scouts to perform at the selected Club10 outlet. Whilst fans can vote for their favorites online and stand a chance to win R5000, the Grand Winner will be selected by Heavy K along with a panel of judges. Like and follow our Club10Zazise facebook page, then send a WhatsApp or SMS to 065 360 0277 for more competition details.

Competition valid from 1 September to 17 November 2017. Online voting is open from 8-15 November 2017. Entrants must be over the age of 18. Winners will be officially announced on Club10Zazise and Club10Tavern facebook page on 17 November 2017. Competition terms and conditions apply.

ACTIVATION EVENTS

CITY VENUE ADDRESS DATE TIME

Mossel Bay Siyabangena Tavern 221 Mayixhale Street, Kwanonqaba Friday 1 September 2017 20h00 – 23h00

Queenstown Busy Corner 31 Upington Str, 435 Zone 3, Ezibeleni Saturday 9 September 2017 20h00 – 23h00

Mtubatuba Ayah’s Tavern

Bloemfontein Lover’s Inn Kwamsane Reserve, Monza

38861 Freedom Square Saturday 30 September 2017 20h00 – 23h00

Friday 27 October 2017 20h00 – 23h00

Boksburg Fish Eagle Restaurant & Pub 1712 Fish Eagle Street, Reiger Park Saturday 28 October 2017 20h00 – 23h00

Hazyview Sports Tavern Stand 430, Shabalaza, Mountain View Saturday 4 November 2017 20h00 – 23h00

IN PROUD ASSOCIATION WITH: