Does your tavern need a facelift?

ADVERTORIAL DOES YOUR TAVERN NEED A FACELIFT? Transform your tavern completely with innovative branding solutions

Action Retail has a long and innovative history of producing high-quality, durable point-ofsale and promotional items to bars, taverns and restaurants. Action Retail helps brands stand out and drive volume in on-trade environments and assists venues to enhance their décor and advertise to their clientele. From tablecloths to light boxes, free-standing units (FSUs) and counter displays, bottle glorifiers, pricing visibility solutions and signage to snapper frames, Action Frames has been the go-to supplier for high profile brands such as Heineken, Smirnoff and Johnnie Walker (to name but a few) for more than two decades.

With this vast experience, Action Retail has developed unique insights into what works in the tavern environment and understands what drives purchase decisions, where these decisions are made, and what makes the greatest impact when refurbishing or upgrading a tavern. While many brands continue to invest in stock standard point-of-sale (POS) items, which still have their place, Action Retail has identified the future of venue branding. This insight has led Action Frames to launch a new division, ROC Venue, aimed at allowing taverns and brands to completely transform their venues with durable, high-quality, permanently branded furniture items. We provide game-changing, venue-life-time branding asset solutions to the on-trade environment and associated brands. Using a process called resin encapsulation, ROC Venue creates tables in various sizes, benches and coffee tables that can be branded as subtly or boldly as you choose. Remember that furnishings make the most significant and long-term impact on the appeal of any venue, and tables are where most purchase decisions are made, so these are an ideal asset for both brands and taverns.

Branding can be customised to unique specifications, including the tavern’s name and storied history, or designs from brands that wish to make an impact in these high-volume outlets where brand reputations are increasingly being built. Available in gloss and matte finishes, these items are extremely durable and hard-wearing and are designed for indoor and outdoor use. Table tops are manufactured from fibreglass, with bases ranging from wood to metal and PVC. The branding design is embedded in a solid resin coating, meaning it will not peel or fade. Our coffee tables have removable tops, making them ideal for extra storage, and they can even be used as ice baths for large functions! Does your venue have existing tables or benches that are looking scruffy, and are you tired of plastic tablecloths that go missing and are clumsy to use? ROC Venue even has a solution to upgrade your existing standard-size benches and tables: tabletops that simply slot over your existing table or bench to create a brand-new, slick and designer look. Tafel Lager recently transformed this tavern's tired bench-tops with its bright, bold new tops - which will last for ages. An added benefit is that our sleek, smooth tabletops are easily wiped clean of drink or food spills without staining or absorbing moisture. This also makes them extremely hygienic. Our tables can also be produced with an A4 or A5 clear window, allowing you to place your menu or advertise your current specials. This can be easily interchanged simply by sliding out the paper and replacing with a new offer.

Various branding options can also be used to demarcate certain areas within your venue. Imagine creating a premium VIP area with tables featuring top-ofthe-range whisky, brandy or cognac branding, and perhaps only allowing patrons ordering premium drinks to be seated at these VIP areas?

If your regular suppliers are not yet aware of this awesome new innovation from a supplier they already know and trust, be sure to enquire when next they visit your outlet and transform your venue together!