New on the shelf

NEW CREMORA LIQUID CREAMER

Cremora has launched a brand-new liquid creamer that comes in two flavours: Hazelnut and Vanilla. It packs a sugary punch but will leave your hot beverages creamier than ever. Nestle Cremora liquid creamer comes in 250ml packs, offering 12 x 20ml servings and is available at major supermarkets.

For more information visit www.nestle-esar.com

TIC TAC UNVEILS LIMITED EDITION COCA-COLA FLAVOUR

Ferrero is rolling out a Coca-Cola flavoured variant of its Tic Tac confectionery brand. Following a collaboration between the two brands, the Tic Tac Coca-Cola special edition will be available in more than 70 countries around the world. With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac. Both brands are appreciated all over the world, perfect for sharing, connecting people, providing refreshment. Tic Tac Coca-Cola is available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration. The formats will be available worldwide in the iconic Tic Tac boxes, perfect on the go or for sharing with friends.

For more information visit www.tictac.com

FAIR CAPE DAIRIES LAUNCHES LONG-LIFE FRUIT JUICE

Fair Cape Dairies’ popular fruit juices are now available in long-life packaging. Like their fresh counterparts, the long-life juices are made from 100% juice and are preservative-free with no added sugar. The one-litre packs are available in 100% apple, 100% orange, cranberry and fruit cocktail, and come standard with Fair Cape Dairies’ commitment to quality and doing the right thing.

For more information visit: www.faircape.com

INTRODUCING BOS ROOIBOS SHOTS

BOS Brands, the makers of the much-loved BOS Organic Rooibos Ice Tea, has launched a new range of functional rooibos-based health shots. Available in four variants, each 50ml shot is packed with the benefits of brewed organic rooibos, a healthy dose of functional ingredients, and natural fruit juice. Will Battersby, managing director of BOS Brands South Africa, says: “BOS is short for rooiBOS – our magic ingredient with superfood powers. We wanted to develop a product that leverages rooibos’s unique health benefits and combines it with known functional ingredients, that deliver a specific consumer need while also fulfilling our brand promise that healthy can be fun.” The range is a welcome addition at a time of strong focus on health and self-care during the Covid-19 crisis, and the company has already seen their Bounce Back immune booster shot attract a lot of attention. Among its many health benefits, rooibos increases the levels of anti-inflammatory cytokines (compounds that fight inflammation) and reduces the levels of pro-inflammatory cytokines (compounds that promotes inflammation). The Bounce Back shot contains brewed organic rooibos, orange juice, lemon juice, ginger extract, turmeric extract, and ascorbic acid (vitamin C). This powerful combination of ingredients with antioxidants and anti-inflammatory properties helps to defend the body against viruses and bacteria. Other shots in the range are Chill Out (CBD), Let it Glow (Collagen) and Gut a Problem? (Probiotics). “The functional rooibos shots range forms part of our strategy to expand the BOS Brands portfolio outside of just ice tea, and to deliver a premium range of products all linked to rooibos. We have an amazing following in South Africa with some passionate fans that love BOS to bits. The shots are appealing to existing consumers who are ready and interested in more functional offerings, and they are attracting consumers who previously wouldn’t have considered our products. With the response and demand to date, all we need to do is make sure we can make enough. A good challenge to have,” says Battersby. You can shop for BOS Shots on the BOS online store, or at a wide range of retailers, including Pick n Pay.

For more information visit www.bosbrands.com

FIRST CHOICE LAUNCHES NEW HIGH-PROTEIN RECOVERY DRINK

First Choice, manufactured by Woodlands Dairy, has launched HighProtein Recovery, scientifically formulated to give elite and amateur athletes rapid muscle recovery following intense workouts or competition. Says Marisa Maccaferri, marketing manager for Woodlands Dairy and First Choice: “High-Protein Recovery is aimed at the individual who does high-intensity training and needs to recover fast to be ready for the next gruelling session. South Africans love sport and spend a lot of time and money on their favourite discipline. Often, the difference between good and great is what you fuel your body with.” She explains that repeated exercise or long activity sessions decrease energy stores which lead to fatigue and a decline in performance. “Prolonged exercise also triggers muscle breakdown during and after training. Chocolate-flavoured milk has long been touted as the go-to recovery drink. That’s because, post-workout, you want a snack or drink that gives you a dose of protein to recover your muscles and carbs to boost your energy, fill up fuel stores and combat fatigue. Minerals such as potassium, sodium and magnesium replace electrolytes lost through sweating,” Maccaferri adds. Maccaferri continues: “This product is specifically designed for the sportsperson, but can be enjoyed throughout the day as a meal replacement. Although it’s been designed as a post-workout recovery drink, High-Protein Recovery can be included in pre-exercise nutrition to supply carbohydrates and support hydration. It contains more than twice the protein found in normal milk and has been fortified with eight additional B vitamins. It is high in calcium, high in energy and tartrazinefree. It’s ready to drink (no powders and no mixing is required), only high-quality ingredients are used, especially the milk, which is procured locally from predominantly pasture-fed cows.” The product is available in three variants including Chocolate, Peanut Butter and Banana Crème.