New on the shelf

PURE ZONE IS PURE “STICK-ON” HYGIENE

Covid-19 has forced us all to become more hygiene conscious. An innovative new product called PURE ZONE is now adding an extra layer of protection to surfaces all over South Africa and the world.

Viruses and bacteria may be invisible to the naked eye, but they linger – sometimes for days – on the surfaces we touch in our day-to-day lives. Varying strains of the viruses that cause colds, flu and respiratory illness stay behind long after the infected person has left. And depending on the surface, Covid-19 can survive for hours or even days, primarily on surfaces that we touch all the time – like doors or countertops. Frequent handwashing and not touching one’s face are effective deterrents. But Pure Zone can stop the virus from infecting the surface in the first place. Pure Zone is a clear laminate film with effective anti-microbial properties, which provides enduring protection from 99.9% of bacteria. The film is dual purpose, in that it both protects from bacteria and can be left clear, or branded, using a custom digital print. The silver ion technology that is incorporated into the film provides protection that lasts up to five years, is eco-friendly and drastically reduces bacterial populations. Pure Zone protective films recently passed the ISO21702 standards test, which confirmed that they reduce the coronavirus’ viral load by 99.87% within just an hour. Ray Langa, sales director for Pure Clean Zone says, “Pure Zone came into South Africa at just the right time. Businesses buy it once-off and it has a five-year lifespan. And in a period when the world as we knew it has changed drastically, everyone needs to be more conscious of bacteria than ever before. This protective film is, first and foremost, designed to make environments safe, protecting employees and significantly cutting down on the worry factor – and even cleaning costs. “The reality is, while working from home is encouraged, some businesses simply can’t afford to maintain a remote work policy. So, they are obliged to ensure that the work environment adheres to the highest possible hygiene and safety standards. Covid-19 is likely to be around for a while yet. And to date, a cure hasn’t been found. So, the best we can do for the moment is prevention. Our goal is to try and achieve some form of normality in the short term by providing an added layer of protection in everyday working environments.” This unique innovation can be applied in high traffic areas or places where strict hygiene protocols need to be observed. Pure Zone is widely used at hospitals, healthcare establishments, doctor’s offices, dentists, gyms, schools, restaurants, banks and other businesses that have to maintain top health and hygiene standards. Pure Zone is made out of PVC, enriched with silver ions, which are highly reactive, killing multiple sites in bacteria cells. When Pure Zone is installed, it needs to remain untouched for 24 hours in order to activate. And once activation has occurred, it’s effective for five years. Ray continues, “We often forget just how much bacteria we’re exposed to on a daily basis; on toilet seats, cell phones and other surfaces we barely even think about. And when Pure Zone is applied, you won’t have to think about it.” Pure Zone can be applied on any smooth surface and is recommended for use on the most-touched areas such as doors, doorknobs, countertops and restrooms. Globally, it is widely used in trains, planes and subways and has proved to be hard wearing and long-lasting. It’s resistant to most chemical agents, alcohol and diluted acids, so it won’t interact badly with cleaning products, and is a non-irritant on human skin. Pure Zone provides an extra barrier of protection against the threat, enhancing personal safety and peace of mind in any of the environments it quietly protects.

Visit purecleanzone.co.za to find out more.

HOT NEW SOFT DRINKS FROM MOFAYA

A hot new range of 12 soft drink products from MoFaya has hit the South African market – featuring fresh new flavours and a sparkling use of kasi lingo in the product names. MoFaya, a black-owned beverage company in South Africa, has gained considerable ground in the African market since launching five years ago, and is now established in the top-tier energy drink range by volume. Siphiwe Shongwe, MoFaya’s “Firestarter”, co-founder and partner with DJ Sbu, who boasts the designation “Chief Hustler”, had the aim of creating a strong and authentically African-inspired non-alcoholic beverages brand in South Africa and Africa with a strategic plan that comprises four “chapters”. Shongwe says the first chapter opened with the launch of the first energy drink variant, followed by three additional flavours. “We are now moving into chapter two with the launch of our carbonated soft drinks.” The new soft drink range, made to an exceptionally high standard, includes Cola – Sash Mnyamane, Crème Soda – Nomalizo, Ginger Beer -iGemmer (a true African taste that screams ‘hoyi hoyi’ when it goes down your throat), Granadilla – Slay Queen, Grape – Tjovitjo, Iron Brew – Intsimbi, Lemon – Boss Zonke, Lemonade – Botsotso, Litchi – Akekhugogo, Orange – Mzekezeke, Coco Pine – Yellow Bone, and Raspberry – Isichomani. “The fun names reflect the heart of MoFaya, which is all about celebrating the untold African and South African culture that continues to shape how we celebrate ourselves,” explains Shongwe. “MoFaya is a platform we use to celebrate our ‘kasiginality’, and the names are a reflection of just that – those who know … know!” He is quick to add that translations of the names will be freely given to “those who don’t know and want to know”. MoFaya has made a name for itself as an empowering company, encouraging entrepreneurship, sharing knowledge and opportunities, and building success. Shongwe explains, “MoFaya has set its business ethos around encouraging the spirit of rolling up your sleeves and making it happen – which we loosely translate as ‘hustling’. Our hope is that this launch will ignite passion in those who have started to empower themselves, and in those who are thinking of starting a small business – particularly in this tough economy.” DJ Sbu notes that “MoFaya has been doing incredible work in line with government’s narrative and drive towards youth empowerment, creating jobs, teaching entrepreneurship and business, and living, breathing, walking, and preaching it, to become a true patriotic organisation that has overcome the odds many times over to prove that we are here to stay.” MoFaya’s new carbonated soft drinks will be sold through existing wholesale and retail channels nationwide. Shongwe expresses his gratitude to wholesalers and retailers who believed in the first black-owned beverage company in the country, “Your support and guidance is truly appreciated.” As for MoFaya’s chapter three? It’s being written and it’s going to be great, he says.

For more information, visit www.mofaya.co.za

SCORE CELEBRATES SA HERITAGE WITH NEW ENERGY DRINK

Score, the energy drink with attitude, has released a Limited Edition can in a striking African print-inspired design in celebration of South African Heritage Day. The Limited Edition Score Sparkling Cranberry is available in selected outlets in recognition of the nation’s diverse cultural heritage. “As a brand, Score has always been associated with youth development and community upliftment through numerous grassroots projects. Our Heritage can is our way of saying thank you to our consumers from all walks of life who support us daily,” says Limise Mxatule, Score brand manager. IDouble your power and stay ahead of the game with Score’s famous double shot of guarana and a generous dose of B vitamins. The Limited Edition Score Heritage cans are available at participating stores at around R10 a can. Be sure to get your hands on these Heritage cans and catch all the Score action at www.facebook.com/DrinkScore or @drinkscore on Twitter and Instagram.

In the spirit of paying it forward, Score prizes are up for grabs for the most striking name for Score’s Limited Edition Sparkling Cranberry flavour. To enter, follow #ScoreYouDecide on Score’s social media platforms or visit www.scoreheritage.co.za

RED BULL SUMMER EDITION WATERMELON LAUNCHES IN SA AS A NATIONAL LIMITED TIME OFFER

Red Bull® has kicked off South Africa’s summer by unveiling the latest in their Editions flavour series, with the launch of its 2020 Red Bull Summer Edition Watermelon. Delivering a refreshing take on the taste of the classic Red Bull Energy Drink, Red Bull Summer Edition Watermelon will begin hitting shelves just in time for the warmer days ahead, available for a limited time only. Offering the same functional benefits of Red Bull Energy Drinks, Red Bull Summer Edition Watermelon provides the wiiings needed to make the most of the summer season. Red Bull Summer Edition Watermelon has an initial bright profile, which then blooms into a refreshing watermelon finish. Red Bull Summer Edition Watermelon is available in 250-ml matte red cans and offered for purchase at various locations across South Africa.