TRADE

NEW IN THE MARKET KEEPING WITH Jack Daniel’s Tradition Product Reviews EXCEPTIONAL Single Malt Whisky

Three Ships Whisky commemorates his epic voyage with the release of a limited edition collector’s tin, the last in a series of three containing the brand’s superior 10-Year-Old Single Malt Whisky, and depicting the three ships that formed van Riebeeck’s little fleet. “We know South African connoisseurs appreciate a good single malt, but we didn’t know how well they would react to one produced locally,” says brand custodian Marcel Swain. “Clearly there is a demand for firstclass, affordable whisky, and what better way than to offer this exceptional single malt as part of a limited collector’s edition.”

The 10-year-old is the creation of master distiller, Andy Watts, who is based at The James Sedgwick Distillery in Wellington, Western Cape. Watts says,: “With its natural warm copper colour, this full-bodied whisky has a hint of peat but without associated smoke. The estery notes add a slightly sweet fragrance hinting of dried fruit and fudge. It has a long, warm finish with a good balance between the wood and the whisky.”

The Three Ships Whisky is available from selected bottle stores countrywide and retails at about R220 per bottle.

BUNNAHABHAIN Whisky in its Purest Form

Jack Daniel’s Tennessee Honey, is crafted from Jack Daniel’s Old No. 7 Tennessee Whiskey and infused with a proprietary honey resulting in a unique smooth offering. “In every sense of the word, this is all natural,” says Jack Daniel’s Master Taster, Jeff Norman. “Jack Daniel’s Tennessee Honey brings together two complementary tastes in a new way. The quality and character of Tennessee Honey is in keeping with the Jack Daniel’s tradition, and we think our friends will be pleasantly surprised with the new offering that has everyone abuzz here in Lynchburg.”

Norman noted that the flavour characteristics of honey greatly complement Jack Daniel’s uniquely smooth charcoal-mellowed character. With hints of honey and other natural flavours creating a complex taste profile, Norman says the product is unlike any other offering in the honey category. “Whether it’s chilled straight or served in drinks with other mixers like lemonade, tea or ginger ale, we think our friends will really love its unique taste and smooth character,” Norman adds.

Bunnahabhain’s range of un-chillfiltered single malt whiskies is produced on the Isle of Islay, in Scotland, which is known for its world-famous whiskies. According to Ian MacMillan, master distiller and blender of Bunnahabhain, the new un-chillfiltered 12, 18 and 25-year-old represent whisky in its purest form with a full depth of flavour, aroma, colour and character. “In the case of un-chillfiltered whisky, nothing is taken away or added. It retains all its flavour, allowing the gentle, subtle notes of the whisky to come through, thereby providing a purer taste, nose and appearance.”

Bunnahabhain’s single malts are known for their gentle taste profile and by unchillfiltering, the unique character of these extraordinary whiskies becomes more pronounced. Unlike most single malts from Islay, Bunnahabhain is crafted from unpeated malted barley and pure spring water that flows freely underground, untainted by the peaty moorlands. Whisky drinkers either new to single malts or who prefer the slightly fruitier and more accessible offerings from Islay are likely to select Bunnahabhain as their whisky of choice.

UNIQUE and Triple Distilled Irish Whiskey

Tullamore DEW is a whiskey born out of the unique character of the man who created it, Daniel E. Williams. The whisky is also unique in that it is triple distilled and patiently aged in specially seasoned oak casks to develop its distinctive smoothness. This whisky combines the best of all three types of Irish whiskeys, pot still; malt and grain whiskies in a triple blended process giving it additional complexity. Tullamore is matured in a combination of ex-Bourbon and Sherry casks giving it a unique taste in the world of whiskey.

The new bottle design celebrates the quality of the whisky by featuring a selection of gold medals which the brand has won since its inception. “Tullamore DEW is a whiskey that is well loved around the world for its taste and distinct smoothness,” says Shane Hoyne, Brand Director for Tullamore DEW. “The new bottle highlights these qualities and brand heritage, while staying true to the vision of its founder. It’s this Irish True spirit and determination to never compromise on quality that makes this award winning blend so well loved by whiskey drinkers around the world.”