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GUINNESS’S New Original

Guinness is an iconic global brand of astronomical proportions, with 10 million glasses being drunk every day in 150 countries! Interestingly, the African continent consumes more than one third of all Guinness produced worldwide, which is why it was only natural to extend the new Guinness Original brand to South Africa — the ninth largest beer market in the world.

“Research told us that consumers wanted to make a change, to progress and improve their lives and would welcome a modern, inspirational brand that would represent this outlook on life. So we decided to launch Guinness Original – a beer that made one change,” explains Guinness Marketing Manager, Melanie Woest. “Whilst most beers boil the barley, Guinness master brewers roast the barley, one change that makes the world of difference in every sip of Guinness Original. The roasting process provides the single most distinguishing feature in the flavour giving it it’s unique, crisp, bold taste and distinctive colour and aroma.” Guinness Original is a delicious blend of nuts, biscuit and caramel toffee flavours, whilst its bitterness is much closer to that of a lager rather than the traditional stouts such as Guinness Draught and Castle Milk Stout. It’s because of this that Woest likes to refer to it as ‘a beer with more flavour.’ Guinness is a product of Diageo and Brandhouse and is brewed in the Sedibeng Brewery in Gauteng. Guinness Original is available at taverns and leading bottle stores throughout South Africa, at approximately R10 for a 660ml returnable (R1) bottle.

For more information about Brandhouse, its people and brands visit us at: www.brandhouse.co.za. Celebrating life, every day, everywhere, responsibly.

The Guinness Original Braaimaster Competition held across the country was part of the launch of a special, less bitter brew of Guinness Original in South Africa. “Most would agree that braaied or roasted meat tastes better than boiled meat and in the same way, roasted barley tastes better than boiled barley. While most beers boil their barley, Guinness Original made one change and roasted its barley for a crisp, bold taste. Guinness wanted to ‘toast the roast’ by exploring and celebrating South Africa’s braai culture,” says Guinness Original Marketing Manager Melanie Woest.

OLMECA FUSION DARK CHOCOLATE TEQUILA

Pernod Ricard releases Olmeca Fusion Dark Chocolate Tequila in South Africa. This is a fashionable addition to Olmeca’s authentic Mexican heritage, exotic personality, and intriguing background with roots tied to the Olmeca culture from ancient Mexico.

Olmeca Fusion Dark Chocolate fuses the tastes of tequila and cocoa, combining these two authentic Mexican flavours to create premium ready-to-serve tequila-based liqueurs and cocktails. Olmeca Fusion Dark Chocolate, with a lower 35% alcohol volume, is easy to enjoy, making it an ideal alternative to regular cocktails and liqueurs. Bringing together a dynamic, colourful label with the iconic Olmeca bottle, Olmeca Fusion appeals to a progressive and stylish audience. With the huge popularity of low-alcohol flavoured shots, Olmeca Fusion Dark Chocolate is going to be the taste on everyone’s lips.

MALIBU COCONUT RUM LAUNCHES TWO READY-TO-POUR BAG-IN-A-BOX COCKTAILS

Malibu Coconut, the delicious coconut rum from the Caribbean, has launched two 1.5 litre bag-ina-box cocktails. The flavours on offer include Apple & Guava and Peach & Mango Ice Tea. Both contain alcohol by volume of 5.4%.

Inviting, contemporary and fun the new Malibu Coconut mixes are perfect for chillaxing with friends – delicious, sophisticated and easy without the hassle of mixing. Just chill, pour over ice and serve.

The ever popular Malibu coconut rum, now infused with exotic complementary fruit flavours and capitalising on the growth in the iced tea category, is bound to be a hit, providing consumers with an exceptionally refreshing take on Malibu’s summer taste. Distilled and blended to be the smooth, natural and light-bodied coconut rum, Malibu adds the unique and subtle taste of the true Caribbean to your favourite drink. Malibu’s genuine tradition and history make it one of the finest spirits available today.

THE INDUCTION COOKER

Save up to 65% on your electricity bill and up to 50% in cooking time. Induction Cooker can save you electricity and time because of its high power efficiency transfer into the cooking vessel which makes heating food faster than other electric cook tops. This form of flameless cooking has an improved thermal efficiency, greater heat consistency and provides more rapid heating than conventional gas flame and electric cookers. The heat is generated by an induced electric current and this makes the unit detect whether cookware is present (or whether its contents have boiled dry) by monitoring how much power is being absorbed. That allows functions such as keeping a pot at minimal boil or automatically turning an element off when cookware is removed.

The surface below the cooking vessel is no hotter than the vessel; only the pan generates heat. The control system shuts down the element if a pot is not present or not large enough. Induction cookers have a flat, smooth surface and are easy to clean. Exclusive from Chillrite and available in 1 plate, 2 plates horizontal, 2 plate vertical and 4 plate hob.

VICE

Vice is a premium flavoured vodka that embodies decadence and debauchery. It’s blended with premium international essences and available in Caramel, Bubble Gum, Banana-Fudge and ChocMint. Vice is a deliciously more-ish, delectably blended range of drinks that will leave you gasping for breath and craving more. It’s taking the South African club scene by storm and supplementing existing products, defining new boundaries, creating a lifestyle that people want to live. And then there are the Vice Squads. Vice it’s not just about the taste or the bottle but it’s the thrill of transgression, the pleasure of indulgence and the kick of getting away with it. It’s knowing you shouldn’t, but finding yourself unable to resist.