APPENDIX 2: METHODOLOGY & BUSINESS INTERVIEW GUIDE

Max Koeune Max Koeune is the President and CEO of McCain Foods. Prior to being named CEO, Mr. Koeune served McCain Foods as the company’s CFO for 5 years and at Groupe Danone as the head of corporate development.

Michael Denham Michael Denham is the Vice-Chair of Commercial Banking and Financial Markets of National Bank and the former President and CEO of BDC, Canada’s only bank devoted exclusively to entrepreneurs. A seasoned business leader with more than 30 years of senior management experience, Mr. Denham held senior roles at McKinsey, Bombardier, Accenture and AquaTerra before joining BDC.

Michael Hartmann Dr. Michael Hartmann is a Professor of Medicine and an Adjunct Professor of Management at McMaster University. Prior to joining McMaster, Dr. Hartmann was the Deputy Director of the Manchester Business School and Assistant Dean at the Rotman School of Management.

Michael McAdoo Michael McAdoo is a Partner and Associate Director at Boston Consulting Group. For more than 25 years, Mr. McAdoo has developed extensive experience in corporate strategy, public policy, and international relations.

Michael McCain Michael McCain is the President and CEO of Maple Leaf Foods, a global leader in sustainable protein. In addition to his role at Maple Leaf Foods, Mr. McCain also serves as a director at the Royal Bank of Canada and Vice-Chair of CAMH Foundation.

Michael McKnight Michael McKnight is the President and CEO of the United Way of the Lower Mainland. Mr. McKnight is a skilled business development professional with a demonstrated history of working in the not-for-profit industry.

Michael Penner Michael Penner is a member of the Board of Directors at Scotiabank, Lead Operating Director for Partners Group Private Equity, and Chair of United States Infrastructure Corporation. Mr. Penner is the former Chairpersonof Hydro-Quebec and the President and CEO of Peds Legwear prior to its acquisition by Gildan Activewear Inc.

Michael Sabia Michael Sabia is the Deputy Minister of Finance for the Government of Canada. Prior to joining the Government of Canada, Mr. Sabia served as the head of the Munk School of Global Affairs and Public Policy at the University of Toronto and as CEO of the Caisse de dépôt et placement du Québec as well as the CEO of BCE Inc.

Michael Trebilcock Michael Trebilcock is a Professor of Law and Economics at the University of Toronto. Mr. Trebilcock is an accomplished author, including having been awarded the Owen Prize by the Foundation for Legal Research in 1989.

Monika Marcovici As a Strategist at the Social Purpose Institute, Monika Marcovici is responsible for supporting businesses that participate in the various Social Purpose Institute programs and scaling the program across Canada.

Monique Leroux Monique Leroux is the Chair of the Industry Strategy Council of Canada, Vice-Chair of Fiera Holdings Inc., and the Former Chair of the Board and Chief Executive Officer of Desjardins Group.

Nancy Bouffard Nancy Bouffard is the Senior Director of Corporate Communications at Cogeco. She has more than 20 years of experience in internal and external communications within complex organizations in both the private and public sectors.

Paul Genest Paul Genest is the Senior Vice President of Power Corporation of Canada. Mr. Genest is a Fellow at the Brookfield Institute for Innovation and Entrepreneurship at Ryerson University and has extensive experience in government, academia, and business.

Paul Klein Paul Klein is the Founder & CEO of Impakt, a B Corp that helps corporations solve social problems. Mr. Klein is an internationally respected voice on the social purpose of business.

Perrin Beatty Perrin Beatty is the President and CEO of the Canadian Chamber of Commerce, Canada’s largest national business association. He is a former Federal Cabinet Minister and an Officer of the Order of Canada.

Peter Wrinch Peter Wrinch is the CEO of Hollyhock. Mr. Wrinch’s organization offers over 80 programs and conferences each year that help participants connect to themselves, nature, and their communities.

Phil Arrata Phil Arrata is the former CEO of MEC and served on the Board of Directors at MEC from 2015 to 2018. Prior to joining MEC, Mr. Arrata served as CFO at Best Buy and has developed a reputation as a highly respected leader within the retail industry.

Robert Yalden Robert Yalden is the inaugural holder of the Sigurdson Professorship at Queen’s Law. Previously, he held a number of senior positions as a business law partner with Osler. During his 25 years in practice, he advised numerous boards and worked on some of Canada’s most innovative and ground-breaking corporate transactions.