Tumi introduces the next generation of

LIFE IN FORWARD MOTION

TUMI Introduces the Next Generation of Alpha Bravo

TUMI’s latest evolution of Alpha Bravo collection is comprised of entirely new styles focused on modularity, sustainability, and durability. It features over two dozen new silhouettes, including backpacks, slings, chest packs, briefs, duffels and crossbodies. Taking cues from rugged parachute materials, many of the styles feature a main body fabric made from recycled materials, an even more sustainable take on their signature ballistic nylon. The lining of almost all styles is also made with recycled materials and the built-to-last quality of the collection further enhances its sustainability.

In keeping with Alpha Bravo’s go-anywhere, do-anything energy, each style is compatible with the new TUMI+ travel accessories—a modular ecosystem that can be used to customize your bag based on personal needs and complements a non-stop lifestyle. TUMI+ attaches not only to the Alpha Bravo collection, but many more across TUMI’s portfolio by utilizing daisy chains, G-hooks and carabiners. This Spring, TUMI spotlights the Alpha Bravo collection in a series of four short films starring an international cast known as the “TUMI Crew”. Filmed in New York City and London, the bi-continental campaign is thoughtfully told through the lens of prominent docustyle videographers, Autobahn and Andy Madeleine. The campaign authentically depicts these multifaceted talents navigating their Life in Forward Motion with the support of Alpha Bravo.

In keeping with Alpha Bravo’s go-anywhere, doanything energy, each style is compatible with the new TUMI+ travel accessories—a modular ecosystem that can be used to customize your bag based on personal needs and complements a non-stop lifestyle. TUMI+ attaches not only to the Alpha Bravo collection, but many more across TUMI’s portfolio by utilizing daisy chains, G-hooks and carabiners.

This Spring, TUMI spotlights the Alpha Bravo collection in a series of four short films starring an international cast known as the “TUMI Crew”. Filmed in New York City and London, the bicontinental campaign is thoughtfully told through the lens of prominent docustyle videographers, Autobahn and Andy Madeleine. The campaign authentically depicts these multifaceted talents navigating their Life in Forward Motion with the support of Alpha Bravo. Chapter one, starring F1 Driver and Gamer Lando Norris debuted in January, featuring the Navigation Backpack, Mason Duffel, and the Classified Waist Pack. The junior champion and five-time Formula 1 podium-finisher started racing at 7 years-old and became the youngest World Karting Champion at 14. He joined Formula 1 as the youngest-ever British Formula 1 driver at age 19 and now with multiple podiums, fastest laps and a pole position under his belt, he’s paving his way to becoming a future Formula 1 World Champion.

Chapter two, starring Pro Footballer and Role Model Son Heung-Min, debuts January 27, 2022 and will feature the Logistics Backpack, the Navigation Backpack, and the Liaison Tote. Son is an integral part of the Tottenham Hotspur Football Club and is the South Korean national football team captain. In 2019, Son became the highest-scoring Asian player in the Champion’s League, following this by becoming the first Asian player to score more than 50 goals in the Premier League in 2020. Son has been named Best footballer in Asia six times. With a humble and carefree attitude, his popularity transcends all people and brings fans together as one.

Chapters three and four star Grammy-winning and Golden Globe and Emmy-nominated Actor, Performer and Musician Anthony Ramos, and acclaimed singer-songwriter Gracie Abrams, respectively.