THE ULTIMATE COLLECTIBLE

Mercedes-Maybach releases the limited-edition series Haute Voiture

Mercedes is continuing to launch fashion-oriented limited editions of its flagship Mercedes-Maybach S-Class. This time, it’s not associated with any particular designer, like the Virgil Abloh model from earlier this year. But this Haute Voiture model makes the fashion connection by getting its very own line of luxury handbags that will be offered for sale.

Mercedes-Maybach presented the S-Class Haute Voiture for the first time during an event in Dubai. The series car will start retailing in early 2023 at Maybach Icons of Luxury stores- both physical and online. It is available in different styles and sizes in a limited run.

The luxury sedan consists of high-quality materials and exquisite details, created by Mercedes Benz’s most specialised customisation and craftsmanship team in the Manufaktur in Sindelfingen.

The car itself is a Mercedes-Maybach S 680, which comes with a 621-horsepower twin-turbo V12 and all-wheel drive. It’s finished in a two-tone colour scheme with a dark blue on top with rose gold sides. The wheels are painted to match the blue top. The car’s unique production number, key ring and a scale model of it will be presented to each customer in a gift box along with a custom car cover.

The interior is the highlight, and it continues the blue and rose gold theme with the colours added to hard dash panels. Seats are finished in white leather. Most unique are the bouclé fabric accents on the door panels and in some areas on the seats that have a blend of dark blue, beige, gold and rose gold colors to tie the vehicle together. Mercedes also customised the infotainment system so users can have fashionable avatars to mark their profiles, and there are animations scattered throughout such as glitter clouds to evoke fashion shows.

The luxury sedan is limited to just 150 units worldwide. Each vehicle will feature a badge in the centre console outlining its number within the unique run of 150.

Gorden Wagener, Chief Design Officer Mercedes-Benz Group said, “The intricate features and exclusive design elements are what makes the Mercedes-Maybach S-Class Haute Voiture one of the most extravagant models we ever created.”