Leveraging Your New CAM-Enabled Workflow

By now, you have a clear idea of what to look for in a CAM solution. But before you start using a new platform, you must develop a few best practices to make the most of it.

If you’ve made the right choice, your new CAM software will help you:

• Modify your workflow

• Track performance

• Determine whether you’re headed in the right direction

Below are a few key benefits you should leverage.

Faster Time to Market

The right CAM software eliminates roadblocks at every stage of your workflow, from ideation and production to final approval. Version control capabilities combined with real-time feedback sharing help speed up execution.

Also, the ability to organize assets, group them into collections and easily locate them minimizes clutter. And given that your team can edit assets and share feedback from any device or location in real time, it’s possible to weed out collaboration challenges.

CAM platforms even automate various aspects of project management. You no longer have to rely on emails or third-party messaging apps to check an asset’s status or follow up on requested changes. These details are automatically updated on your workspace, which helps streamline your workflow.

The end result is that each team member can focus on their core responsibilities instead of being overwhelmed with administrative tasks. This ensures speedy execution every time.

Team Monitoring

With a modern CAM platform, you have extensive control over each team member’s role and responsibilities in a project. You can track how they’re using and sharing different assets. This helps you determine whether certain assets are being underutilized.

The integration with project management tools makes it easier to understand what tasks they’ve completed and what they’re working on at any given time. You can even check their progress on those tasks without sending follow-up emails.

Such granular insights can help you make informed decisions about project priorities and resource allocation. You’ll also be better prepared to tackle potential delays and roadblocks.

Longer Asset Lifecycle

When you have all your assets consolidated in a central, easily searchable dashboard, it’s easier to repurpose them and maximize their longevity.

Let’s say you’re building a landing page to promote an upcoming webinar similar to another webinar you hosted a few months ago. With a CAM platform, you can search for banners and sliders that were used in the landing page for the previous webinar. If you have pictures from that event, you can even compile them into a montage and add them to the new landing page. Instead of scrolling through all pictures in your database, you can filter your search using the date of the previous webinar. The ease of searching means you won’t have to regularly create new assets when you already have similar ones in place.

In the absence of CAM software, a graphic designer would have to check a ton of folders on different computers and cloud storage apps. Instead of going through that frustrating process, they might decide to design new banners and sliders altogether.