aadfdfsd
MARKETING PRINCIPLE
To Buy Complete Assignment Writing Service online Contact us•Phone no- +44 203 3555 345 •Website- https://www.globalassignmenthelp.com/uk • Email- help@globalassignmenthelp.com
1.1 Marketing mix for two different segments •
Appy foods and drinks produces a wide range in healthy drink for both children and families. However, there main aim is to attract the residents of UK
•
As stated in the report, mentioned firm is focusing on producing energy drink product for sportsperson as it will keep them fit and fresh all day.
•
In order to increase the sale of the product, the firm will focus on demographic and pshychograhpic segmentation.
For Demographic Segmentation
Product
Price
Place
Promotion
For Psychographic Segmentation
•
Product
•
Price
•
Place
•
Promotion
1.2 Illustrating differences in marketing products
and services to business rather than consumers •
•
In this, mentioned firm have to market their products differently for both customers and business people.
It is because both the segments have their own pros and cons and cited firm have to understand this and need to differentiate their products accordingly.
1.3 How international marketing differs from domestic marketing •
•
•
International market means transfer of goods and services from one country to another whereas domestic market means transferring goods and services within the same country. In international market, documentation is considered as most complex procedure but in domestic market not that much documentation is required.
Letter of credit is used as a common mode in international market for payment whereas DD, cash, cheques are used in the domestic market.
THANK YOU
Reference • Blythe, J., 2013. Principles and Practice of Marketing. SAGE. • Dibb, S. and Carrigan, M., 2013. Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change. European Journal of Marketing. 47(9). pp.1376–1398.
• Kim, J. H. and Hyun, Y. J., 2011. A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40(3). pp. 424-438.