SALES PRESENTATION OF HYBRID CARS By TOYOTA
Hybrid Car
Sales and Sales Plan
1.
Sales represents the transfer of products between prospective buyer and seller in the exchange of money.
2.
Sales plan is a marketing strategy used for determining the sales targets for business target. It further helps in identifying different alternatives for achieving the stated targets within given time frame.
Cont.. 1.
The sales presentation is based on the hybrid car made by Toyota. The benefit of using hybrid car is that it uses different power sources to run the vehicle. It uses electric source as well as petrol or diesel. The concept of Hybrid car is more environment friendly and appreciated by countries where pollution is rising at alarming range.
2.
The present sales presentation will be based on various principles which are explained as follows:
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Customer-oriented approach and Objective 1.
Customer-oriented approach: The concept of hybrid car is based on the needs and preferences of target customers. In the present era, customer wants environment friendly cars which emit less pollution therefore, Hybrid car is the best option as it is eco friendly.
2.
Objective: The aim of company is to increase the sales of hybrid car by 5% from now. Company also wants to increase its market share by designing hybrid cars for global market.
Sales forecast and Preparation 1.
Sales forecast: The firm will forecast its future sales and plan its production process accordingly. The forecast will help in meeting the demand of customers in an effective manner.
2.
Preparation: Toyota before targeting the international market will design car for domestic purpose first and if the product is successful in local market only then company will proceed towards the global market.
Marketing and Customer relationship marketing 1.
Marketing: It is also important for company to market hybrid car to generate awareness among public. Therefore, Toyota can advertise its hybrid car on the social networking site or through online portals, advertisement on mass media etc.
2.
Customer relationship marketing: The organization can take help of CRM technique for marketing its product. It is an effective method of identifying and grouping customers in order to prepare a marketing strategy which will assist Toyota in expanding its market share and retaining its brand loyal customers.
1.
REFFERENCES
2.
Kaj Storbacka, K. and et.al., 2009. The changing role of sales: viewing sales as a strategic, cross�functional process. European Journal of Marketing. 43(7/8). pp. 890 - 906.
3.
Mallin, L. M., O'Donnell, E. and Hu, M., 2010. The role of uncertainty and sales control in the development of sales manager trust. Journal of Business & Industrial Marketing. 25(1). pp. 30 - 42.
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