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PLANNING MARKET RESEARCH

Business Decision Making Assignment Help


Information to assist the decision of opening a new pizza restaurant branch

Business Decision Making Assignment Help


Contd.

ď‚— External information ď‚— External information

Business Decision Making Assignment Help


External information

ď‚— Printed materials ď‚— Broadcasted sources

Business Decision Making Assignment Help


Contd.

Print materials  Books  Reports  Newsletters  Trade journals

Business Decision Making Assignment Help


Contd.

Broadcasted sources  Television  Radio  Online sources  CD-ROM sources

Business Decision Making Assignment Help


Contd.

Business Decision Making Assignment Help


Internal information

 Financial reports  Income statements  Trial balances

Business Decision Making Assignment Help


Contd.

Business Decision Making Assignment Help


Methods of primary research

Business Decision Making Assignment Help


Contd.

 face to face interviews  electronic surveys  telephonic surveys

Business Decision Making Assignment Help


Contd.

Business Decision Making Assignment Help


Contd.

Business Decision Making Assignment Help


Contd.

Business Decision Making Assignment Help


References  Baltzan, P. and Phillips, A., (2016). Business driven information systems. New

York: McGraw Hill Education. pp. 39-64.  Bell, P., Gales, M.J., Hain, T., Kilgour, J., Lanchantin, P., Liu, X., McParland, A., Renals, S., Saz, O., Wester, M. and Woodland, P.C., (2015), December. The MGB Challenge: Evaluating multi-genre broadcast media recognition. In Automatic Speech Recognition and Understanding (ASRU), 2015 IEEE Workshop on (pp. 687693). IEEE.  Bernardi, C. and Stark, A.W., (2016). Environmental, social and governance disclosure, integrated reporting, and the accuracy of analyst forecasts. The British Accounting Review. pp.374-897.  Dayde, C., Couture, S. and Martin-Clouaire, R., (2016). Elicitation of farmers’

information sources and use in operational decision making. pp. 342-378.  Francis, B., Hasan, I., Park, J.C. and Wu, Q., (2015). Gender differences in financial reporting decision making: Evidence from accounting conservatism. Contemporary Accounting Research, 32(3), pp.1285-1318.  NIŢĂ, A.M. and Solomon, I.G., (2015). The role of intuition and decision making in Public Administration. Juridical Current, 18(2). pp. 67-69.

Business Decision Making Assignment Help


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