Marketing principles Thomson holidays
Macro environmental factors: Political environment:
Micro environmental factors:
Management must be Supportive leadership style, goals and objectives, strategic develo
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Task 1:
Task 2:
Task 3:
Task 4: Positioning
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References • • • • • • •
Atuma, B., 2011. Macro and micro environment of business. Sashi, C, and. Kudpi, V., 2001. Market selection and procurement decisions in B2B markets. Management Decision. Serre, D. and Chevalier, C., 2012. Marketing travel services to senior consumers. Journal of Consumer Marketing. Shoham, S, and Makovec, M., 2003. Consumer Buying Behavior. Journal of Consumer Marketing. Aljukhadar, M, and Senecal, S., 2011. Segmenting the online consumer market", Marketing Intelligence & Planning. Craig, T, and Campbell, D., 2012. Organisations and the Business Environment. 2nd ed. Routledge. Davidow, M., 2001. Tourism and Hospitality in the 21st Century. International Journal of Service Industry Management.