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FROM THE FRIENDS CAST TO THE SEATTLE SEAHAWKS; CELEBRITIES
GO ALL IN
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Now, more than ever, food insecurity is a growing problem. With the on-going coronavirus pandemic, there is an unprecedented and urgent need for food resources. From students who rely on school programs for their regular meals, to the elderly who are scared and vulnerable, isolated at home without food, the demand for support is growing. The ALL IN Challenge is the world’s largest digital fundraiser, working to raise millions of dollars to feed those in need. Created and built by Fanatics founder Michael Rubin, with the help of Alan Tisch and Gary Vaynerchuk, the ALL IN Challenge is a star-studded collection of sweepstakes, with funds raised going towards Meals on Wheels, No Kid Hungry, and America’s Food Fund, which benefits Feeding America and the World Central Kitchen.