GUCCI highlights animal conservation efforts with pre-fall 2020 campaign

Executives at the Italian luxury fashion house unveiled the pre-fall 2020 marketing imagery on Tuesday.

Gucci has emphasized its commitment to animal conservation efforts with an adorable new campaign.

Executives at the Italian luxury fashion house, helmed by creative director Alessandro Michele, unveiled the pre-fall 2020 marketing imagery on Tuesday.

Titled "So Deer to Me," the pictures were shot by photographer Alasdair McLellan and feature models in eclectic outfits surrounded by a variety of animals, including deer, rabbits, hedgehogs, squirrels, and ducks.

"An ode to innocence, when as children we reveled in nature and life, is the idea behind the new Gucci pre-fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds," a brand representative commented on the concept. "A childlike imagination is woven through the scenes depicting the beauty and the personalities of a group of men, women, and their beloved animals including a frog, an owl, deer, a skunk, squirrel, hedgehog, and rabbits. With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance."

The campaign comes after bosses at Gucci partnered with The Lion's Share Fund, an organization that raises money to help protect endangered species and their habitats, last year.

The fashion house has promised to donate 0.5 percent of its media spend to the fund every time an animal is featured in one of its advertisements.

In addition to the campaign, Gucci has also released a 90-second commercial set to Nancy Sinatra and Lee Hazlewood's 1967 song Some Velvet Morning.

—Reuters/Showbiz