Rethinking the Meaning of Good Food

RICHA GUPTA (THIRD FROM LEFT) AND THE TEAM GOOD FOOD FOR GOOD © 2020 FUNGKE IMAGES

Rethinking the Meaning of Good Food

Every night, one in nine people go to bed hungry. This fact is the driving force behind Good Food For Good, a BIPOC woman-owned organic food company with a range of award-winning sauces.

Before Richa Gupta started Good Food for Good in 2013, she was on a mission to answer the question: How do you make eating healthy easy and delicious while making a difference in the world? What if you made healthier, delicious meals for everyone and donated meals for those in need at the same time?

“I grew up in a family where my mum cooked fresh food, three times a day,” shared Gupta. “So even just grabbing a pizza for dinner, as a working mom, I had so much guilt over not being able to cook healthy food for my kids. Anything that my mother did for me was the best that I wanted to do for my own child.”

As a mother, Gupta found that it was challenging to feed her family with good, nutritious food on busy nights—too often, the easy and convenient dinner options lack in nutritional value, making families choose between convenience and healthy eating. Gupta was driven to make a difference in the world, and she saw an opportunity to do both at the same time.

She started Good Food for Good using ingredients that you can find in your own kitchen, giving every product that beloved homemade feel without any compromising for convenience. Their line of ketchup, barbecue sauces, and homemade vegan cooking sauces are USDA-certified organic, sweetened only with dates, and free of gluten, refined sugars, soy, dairy, and preservatives. If you wouldn’t add it to your homemade meals, you won’t find it in Good Food for Good’s sauces. No longer would families have to choose between a quick and convenient meal or a healthy and nutritious one—they could have both!

Through their Buy One, Feed One program, the company donates one meal for every single jar of sauce sold, combating hunger in partnership with food banks and nonprofit organizations like Food Banks Canada, LA Food Bank and the Akshaya Patra Foundation. Through these partnerships, Good Food for Good has donated over 1.5 million meals across the U.S., Canada and India.

Good food should make you feel good, inside and out. Good Food for Good makes it easy to put your health first without sacrificing flavour and easier still to support communities across the world, so no one has to go to bed hungry.