Journey to Colombia: Embracing Beauty, Preserving Nature

Journey to Colombia: Embracing Beauty, Preserving Nature

Colombia is living a historic moment in its tourism industry. With a surge in international visitors, enhanced connectivity, and a newfound commitment to sustainability, the country is experiencing a tourism boom like never before.

2023 marked a milestone year for Colombia, with six million international travelers exploring the country’s beauty. These good times keep rolling into 2024, as the nation is experiencing a solid 7.6 percent jump in tourists from overseas in the first quarter alone compared to the same time last year. This means 1.6 million visitors from all over the globe have fled to Colombia in the latest months to prove why the country is trending.

SUSTAINABILITY IN FOCUS

Colombia is a diversity hotspot. Conveniently located in the equatorial tropics, the country has a wide topography with a variety of climates and ecosystems. It’s no surprise then that Colombia houses 10 percent of the planet’s biodiversity. Along with this immense natural wealth comes responsibility, which is why Colombia has been committed to sustainable development across

all sectors—including tourism. The country is proud to be among the 12 nations with a dedicated sustainable tourism policy, preserving its natural hidden gems, fostering economic transition and promoting regenerative travel experiences, as well as community-led tourism.

Biodiverse and multicultural, Colombia’s landscapes, people, and culture vary from region to region. And with six distinct regions to explore, part of the magic of

visiting Colombia is the beauty of exploration. From the Andean region's majestic mountains to the Amazon's lush rainforests and from the Caribbean coast's pristine beaches to the Orinoco's expansive plains, each region offers new and exciting experiences—visitors often feel like they've entered a different country with every new destination.

THE COUNTRY OF BEAUTY

Last year, Colombia re-introduced itself to the global sphere. Its new slogan, “Colombia, the Country of Beauty,” celebrates the country’s many treasures—natural landscapes, cultural diversity, gastronomic richness, the hidden treasures of its emerging territories and the hospitality of its local communities—and how they contribute to the nation's beauty. Rooted in extensive research and analysis, this new slogan is an authentic snapshot of Colombia, the country of flora, fauna, cultural traditions, and ancestral knowledge. “Our country brand slogan encapsulates the country's essence, inviting travelers—whether they visit for leisure or business—to discover our beauty and potential. Whether you're drawn to its breathtaking landscapes, rich cultural heritage, or immense natural richness, Colombia offers unforgettable experiences for every traveler,” said Carmen Caballero, President of ProColombia, the country’s promotion agency.

BETTER CONNECTED FOR NEW ADVENTURES

Colombia is closer to the world than you might think. To date, with 29 international airlines connecting 11 cities to 27 countries and 50 global cities, this bountiful country is not a distant paradise. In fact, it’s more accessible than ever, and a trip to Colombia from North America is just three to five hours away, making it an easy and convenient option for travelers seeking an adventure, culture, and natural wonders getaway. Embrace the diversity, awaken your senses, and live meaningful travel experiences in Colombia, The Country of Beauty.