BUILDING SERVICE AND TRUST FOR INDIA
“In todays new age, innovation centric ecosystem, it is imperative to build a company that is agile enough to change and adapt with the times”
RANA KAPOOR, MD AND CEO CHAIRMAN Setup just 13 years ago, YES BANK is now the 4th largest
looking for new ways to compete in the marketplace. One approach which
private sector bank in India and an inspiring entrepreneurial
has taken the corporate world by storm is Design Thinking.
story of the nation, would you like to take us through your entrepreneurial journey?
The Design Thinking we are talking about is not visualization of aesthetics, but Design Thinking for Business Innovation - how businesses
My dream began in 1979, when I interned at Citibank in New York. I would
should think, innovate, operate and devise effective means of gaining a
constantly think about the work I was doing and how I could do it in my
competitive advantage in their industry.
own venture. As I progressed in my career, starting as a corporate banker in Bank of America, then as an investment banker in ANZ Grindlays and
I believe that Design Innovation Creativity-led Entrepreneurship
later as an entrepreneur with Rabo India Finance, I strongly believed
(D.I.C.E) truly characterizes the rise of the ‘entrepreneurial economy’
that I would eventually get to build a bank of my own. When the right
in India, and has more to offer the modern organization as a means to
opportunity presented itself in 2003, I evangelized this dream along with a
cultivate creativity and innovation. The core principles of Design-led
group of like minded people, thus evolving a common platform for sharing
innovation, being ‘Human centered’ (putting people first, not technology),
a dream and making it a collective proposition -- and YES BANK was born.
and ‘solution focused – not problem focused’ dramatically improve the success rate of innovation, once applied to the overall strategy. Further,
In entrepreneurship, you have to believe in God, and then dream. Dreams,
for innovation to flourish, organizations must create an environment that
if converted to reality, become entrepreneurship. There is a step further:
fosters creativity, and elevate open-minded, passionate and adaptable
you have to visualize as a leader, strategize and then actualize. Thirdly,
leaders who are not averse to taking risks.
you have to have a very high EQ at your enterprise, whether it is a small, medium or even a large business. This will make you realize that you can
Modern organizations have a sharp focus on design management to
transform and build fantastic organizations.
encourage creativity and professional entrepreneurship. In fact many Fortune 500 companies and even Governments of more developed nations
We opened our first branch in Mumbai in August 2004 and a year later hit
now have C-level leaders focused on design & innovation. I feel the day is
the capital markets with an IPO that raised over Rs 300 Crores (approx.
not far when we will see large global corporations run by designers or even
USD50 million). Today, YES BANK has a pan-India presence with over
boardrooms full of designers.
1,000 branches across all 29 states and 7 Union Territories and a balance sheet of over Rs 2.15 lakh Crores (approx. USD35 billion). The ride has
Digital and Technological advancements are transcending
certainly not been smooth all the way; and came with a lot of speed bumps.
impact in a gamut of sectors. How big do you think Digital can
But the key is to have a lot of perseverance and significant risk appetite,
be a distinguishing factor and is India ready to leapfrog in
while continuously striving towards actualizing your dream.
this space?
In today’s world where disruption & exponential change is the
The world today faces the most radical restructuring of global economy
new normal, what do you believe are the main ethos on which
and businesses since the Industrial Revolution, and companies need to
organizations of the future must be built?
reorient or even disrupt themselves to survive. The plethora of technology-
driven and innovation-led disruption is changing the pecking order in
In today’s new-age innovation centric dynamic ecosystem, it is imperative
multiple industries, as businesses confront unsettling levels of turbulence
to build a company that is agile enough to change and adapt with the times.
and volatility.
The objective should be to bring the future into the present. In the past, organizations were designed for efficiency and effectiveness; which led to
I strongly believe that Digital advancement should be looked at as an
creation of complicated silos. However, successful companies are always
opportunity to create new solutions and optimize current offerings.
YES BANK |010
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