Embedded Software Developers -Driving the Change Technological growth has given rise to demands for high-end products that can provide the endusers comfort, convenience as well as help them increase their productivity levels. These high-end products which create a great impact on the socio-economic scenario include personal products as well as industrial products embedded with intelligent controllers. The use of high-precision medical equipments, computing platforms, smartphones and multifunctional devices with advanced technologies, innovations in automobile industry are part of the intelligent products of the modern world. With embedded technology being the core of these intelligent products, product manufacturers across various industries depend on the embedded software developers to meet the technology challenges as well as cater for the ever-increasing customer demands. The evolution of embedded technology while making intelligent systems has also condensed more processing power into smaller devices. Wikipedia defines embedded software as “a computer software written to control machines or devices that are not computers�. Though these need a firmware to run on, this has time and memory constraints. Embedded software found build -in within electronic devices in cars, telephones, modems, parts of household appliances, security systems, pacemakers, digital watches and many more showcases bigger possibilities through smaller devices. In an era when mobile technology has gained a lot of importance, the mobile apps developers play a major role in juggling the interdependence of the hardware, software and UI layers and launch the smartphones as self contained devices. The rapid development of mobile technology and cloud technology ensures that embedded systems will help to reduce cost while increasing functionality. However, this brings in demands from end-users for the embedded software developers to provide them with constant update of their software to enable them to stay relevant in the competitive market. Moreover, with virtualization technology spreading across to the embedded market, the multicore devices with powerful microprocessors changes the way the embedded software developers are designing the systems and applications. The leading service providers offering embedded solutions with their expertise in cloud based technologies and communication protocols enabled the embedded software developers to build smart solutions across platforms such as Linux, Android, Vxworks, windows CE, Thread X. Further, being experts in working with application software such as UI and Business logic, they help develop a number of embedded tools such as oscilloscopes, multimeter and static code analyzers that comply with the ISO 9001, ISO 13485, IEC 62304 standards and certifications.