Digital inspiration and strategy that delivers results for clients wherever they may be
THE MENU OF OPPORTUNITY Roger Smith www.thedigitalconsultant.biz
The Menu Of Opportunity
Roger Smith www.thedigitalconsultant.biz
A PLAN SO CUNNING …… (With apologies to Edmund Blackadder)
Roger Smith www.thedigitalconsultant.biz
The Online Challenge Content / Brand / Communication
Web ‐ Open Web
Social Networks – ‘Closed’ Social Networks Closed
Online Reputation – if you don’t build it others will
Roger Smith www.thedigitalconsultant.biz
The Menu Of Opportunity The definition of the Digital Vision, supporting and
enhancing the Vision of The Client Confirmation of the three key strands that will impact upon the Digital Strategy ‐ Digital Environment & Trends ‐ Business & Marketing Objectives and their digital alignment ‐ Investment & Resources P f Performance measurement and Return On Investment d R O I analytics Identification and clear directions on the establishment of digital channels ‘Competitor’ analysis and benchmarking Digital revenue Streams Roger Smith www.thedigitalconsultant.biz
The Menu Of Opportunity Digital Strategy encompassing the following: The management and propagation of digital content across multi
channels Monitoring, leading and managing the Conversations P Promoting and measuring the effectiveness of the online brand ti d i th ff ti f th li b d values of the Client Tools to help with the delivery the digital strategy New and emerging opportunities & technologies The Social Media Marketing Mix – what it is How to optimise publications for online delivery Setting up your own live streaming video channel for events Mobile & Apps Roger Smith www.thedigitalconsultant.biz
The Menu Of Opportunity Web Development including site architecture analysis
and development Digital Strategy Development Social Media Development & Market Research Services p UX ‐ User Experience Analysis Project Management & Documentation Digital / Online Policy Development Training & Development
Roger Smith www.thedigitalconsultant.biz
Social Media Development & Market Research Services
Roger Smith www.thedigitalconsultant.biz
Social Media Development & Market Research Services Buzz Monitoring – what is being said, trends, opportunities, threats? Competitor and trend analysis ‐ who are they, what is the size of their following? Social media content propagation and integration – spread the message from one source to multiple sources Blog management – content, copyrighting, promotion, evaluation Facebook, Twitter, stand alone social media platform development and management Social media Project Management & Documentation
Corporate Social Media Training
S i l M di P li D l Social Media Policy Development t
Social Media Project Management & Documentation
Roger Smith www.thedigitalconsultant.biz
About thedigitalconsultant
Roger Smith is an international digital consultant specialising in digital strategy development and social media. As Director of Online Operations for the British Council in East Asia he developed regional and country strategies for Digital Engagement and was one of a small group of three that developed the global strategy for the British Council for the British Council. He has chaired international committees in marketing and public relations for the nonprofit, cultural heritage sector and managed online operations for universities His TheDigitalConsultant blog charts social media trends and digital developments and is one of the highest ranked for all European and UK IT blog sites. He was a Singaporean PR until July 2010
www.thedigitalconsultant.biz
http://thedigitalconsultant.blogspot.com http://twitter.com/digiconsultant http://www.facebook.com/pages/Auckland/The‐Digital‐ Consultant/118738971514155
thedigitalconsultant@gmail.com ConsultMeNow
Roger Smith www.thedigitalconsultant.biz