Background to the TheDigitalConsultant
Roger Smith May 2012
Digital Inspiration and Strategy that Delivers Results for Clients wherever they may be
Roger Smith May 2012
Digital Inspiration and Strategy that Delivers Results for Clients wherever they may be
Roger Smith May 2012
Digital Inspiration and Strategy that Delivers Results for Clients wherever they may be
Roger Smith May 2012
Digital Inspiration and Strategy that Delivers Results for Clients wherever they may be Unleashing the potential of digital marketing and communications f th b for the benefit fit of your enterprise Providing a greater return for your digital marketing investment
Broadening your range of digital marketing opportunities
Helping you find success and revenue in a rapidly changing digital g environment
World‐class digital solutions and services within an affordable budget Roger Smith May 2012
Digital Inspiration and Strategy that Delivers Results for Clients wherever they may be
Digital
• Web Development including site architecture analysis and development • UX ‐ User Experience Analysis • Digital Strategy Development
Sociall
• Social Media Development & Market Research Services • Social Media Communications & Management • Blog Publishing
Management Roger Smith May 2012
• Project Management & Documentation • Research & Analytics • Training & Development • Policy Development y p
Digital Inspiration and Strategy that Delivers Results for Clients wherever they may be
Buzz Monitoring – what is being said, trends, opportunities, threats? Competitor and trend analysis ‐ who are they, what is the size of their following? Social media content propagation and integration – spread the message from one source to multiple sources content copyrighting promotion Blog management – content, copyrighting, promotion, evaluation Facebook, Twitter, stand alone social media platform development and management Social media Project Management & Documentation
Corporate Social Media Training
Social Media Policy Development
S i l M di P j t M Social Media Project Management & Documentation t & D t ti
Roger Smith May 2012
Online Communications & Marketing
A l i f i i h W b & i S i l M di A selection of my activity on the Web & in Social Media Roger Smith May 2012
Online Communications & Marketing • Roger Smith is an international digital consultant
specialising in digital strategy development and social media. I work with client companies in the Asia Pacific region • As Director of Online Operations for the British Council in
East Asia I developed regional and country strategies for Digital Engagement and was one of a small group of three that developed the global strategy for the British Council • My TheDigitalConsultant blog charts social media trends and
digital developments and is one of the highest ranked for all European and UK IT blog sites • I am a New Zealander and was a Singaporean PR until July
2010 • I have extensive senior management experience and have
chaired international committees in marketing and public relations for the nonprofit, cultural heritage sector and managed online operations for universities Roger Smith May 2012
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