Global Pet Expo 2024 Exhibitor Brochure

52% ARE FIRST-TIME ATTENDEES

$136.8

BILLION INDUSTRY & GROWING

QUALIFIED buyersATTENDEES COME FROM COUNTRIES 82 NEW PROSPECTS FOR YOUR PIPELINE

40

1,000+ NEW PRODUCTS EDUCATIONAL SESSIONS

EXPAND

Pet Superstores

Mass-Market Retailers

Distributors

Independent Retailers

Regional Multi-Unit Retailer

Chains

Specialty Buyers

Discount Retailers

Farm & Feed Stores

Home & Garden

E-Commerce

International Importers

OUR BUYER QUALIFICATION PROMISE

All buyers must verify that they work for an established business with a history of purchasing pet products in quantity from a manufacturer or distributor for resale to the consumer.

Our stringent buyer pre-qualification process:

1. The new buyer submits their business profile.

2. The business profile is carefully validated.

3. Business history is established.

4. Purchase history and intent are established.

5. The buyer is approved.

This is a vital opportunity to turn leads into sales in a matter of days. Make the most of it!

Learn more about exhibiting at GlobalPetExpo.org

showcase YOUR INNOVATIVE

PRODUCTS in front of qualified retailers at the beginning of their buying cycle

With pet owners and retailers constantly seeking new and improved products to meet the needs of their beloved animal companions, pet manufacturing is a rapidly evolving industry. From pet foods that offer better nutrition to toys that are more durable and mentally stimulating, and from eco-friendly products to GPS tracking and health monitoring, pet innovation takes many forms.

Companies in the pet products industry that are “At the Heart of Innovation” are driven by a passion for creating products that not only serve a functional purpose but also enrich the lives of pets and their owners.

Meet the leaders advancing the $136.8 billion pet care industry.

By design, Global Pet Expo is for “people who are proud of what they make and who want to share their energy and expertise so that you can make the best decisions for what to carry in your stores.” —

2022 Buyer Attendee

GlobalPetExpo.org/exhibit

transform YOUR EXPERIENCE

Farm and Feed

NEW!

Farm and Feed specialty section

A comprehensive range of products for the crossover between livestock and pets, including equine, poultry, pigs and goats.

NEW THIS YEAR!

Check out the new categories added for 2024 in the New Products Showcase.

• Pet Sustainability

• Pet Tech Innovation

Due to the advanced level of innovation on display, and more exhibitors participating, these areas are substantial enough to warrant their own categories for 2024.

NEW!

High-impact sponsorships available

Think beyond the footprint of your booth! Buyers will find 20 large digital navigation units strategically placed throughout the exhibit hall. Drive more traffic to your booth with static or video ads on these screens.

NEW!

Supplier Pavilion

NEW!

Supplier Pavilion on the show floor

Exhibitors at Global Pet Expo can meet with suppliers and help improve their supply chain and production capabilities with new, vetted partners.

Expanded education topics

More education offered in 2024 will be focused on the topics that are driving business decisions: innovation and technology, digital marketing, labeling, wellness and more.

TOP REASONS TO

1. Meet With the Most Qualified Buyers in the Industry.

Global Pet Expo pre-qualifies all 6,700+ buyers on the show floor, ensuring you are in front of the right audience, ready to buy your products.

2. Successfully Launch Your Product. Ninety percent of buyer attendees head straight to the New Products Showcase to view and vote for the best new products. Winning a Best in Show Award is a great way to stand out from the crowd and receive valuable press coverage.

3. Exhibit in What’s New! Specialty Section.

What’s New! highlights companies who are new to Global Pet Expo. This is a high-exposure opportunity to show off your products. Located next to the popular New Products Showcase, buyers will be drawn to your booth so they can be the first to carry your merchandise in their stores.

4. Boost Your Visibility and Profits. Select a booth in one of the other Global Pet Expo Specialty Sections: Farm and Feed, The Natural Pet, What’s New!, Country Pavilions, Everything Aquatic, Supplier Pavilion or The Modern Pet. Our curated show floor makes it a snap for specialty buyers to find your section, your booth and your business.

5. Maximize Media Exposure at the Show.

Leverage media engagement opportunities and public relations resources to connect with the media. Host a press conference and distribute literature in the press room.

6. Free Education for All Exhibitors. Attend the complimentary Global Learning Series to enhance your understanding of the pet product industry so that you can make profitable, strategic business decisions.

7. Network With Pet Industry Professionals.

Attend the largest networking reception in the industry to build meaningful connections and share best practices with global movers and shakers.

8. Get Noticed With Sponsorships

Make a splash by getting noticed with one of our many sponsorship opportunities. With so many to choose from, there’s one for every budget! Buyers will be swimming to your booth.

DEVELOP LONG-TERM PARTNERSHIPS

Connect with 6,700+ qualified buyers for ALL pet categories from all 50 states & 82 countries, and key mass market retailers, supermarket chains, pet product retailers and independent retailers:

TAKE ADVANTAGE OF THE POWERFUL NEW PRODUCTS

showcase

Buyers flock to the New Products Showcase to find innovative new merchandise for their customers. In fact, 3 out of 4 buyers at the show in 2023 indicated they purchased at least one product they saw at the New Products Showcase. Plus, everything displayed in the Showcase is automatically entered in our renowned Best in Show contest — providing even more exposure for your company.

1st, 2nd and 3rd place awards are presented for:

• Aquatic

• Bird

• Cat

• Dog

• Farm and Feed

• The Modern Pet

• Natural Pet

• Pet Sustainability

• Pet Tech Innovation

• Point-of-Purchase

• Reptile

• Small Animal

This awards presentation happens right on the busy show floor and attracts buyer and mega-media attention. Submissions are accepted online starting in December 2023. Learn more at globalpetexpo.com/newproductshowcase

Only Global Pet Expo exhibitors can participate in the New Products Showcase, so contact us today to reserve a booth!

Booth & Membership Sales appamembership@americanpetproducts.org

GET MAXIMUM EXPOSURE FOR YOUR BRAND AT GLOBAL PET EXPO

Advertising and sponsorship opportunities include exhibit hall banners and signage, digital ads in emails and the mobile app, networking events, and more.

For more information, contact: Christine von Steiger Sponsorship Sales sponsorships@americanpetproducts.org

“Global Pet Expo has introduced us to a broader spectrum of buyers throughout the world. I highly recommend the show for international exposure.”

— Patricia Darquea, Shady Paws, USA

SHOW OFF WHAT MAKES YOU special

Boost your visibility and profits by selecting a booth in one of the Global Pet Expo Specialty Sections. Whether your focus is boutique, health and wellness, or emerging trends, you will see extra traffic and stand out from the crowd. Our curated show floor makes it a snap for specialty buyers to find your section, your booth and your business. \

What’s New!

1st Time Exhibitors

What’s New!

What’s New! highlights companies who are new to Global Pet Expo. This is a high-exposure opportunity to show off your wares. Located next to the popular New Products Showcase, buyers will be drawn to your booth so they can be the first to carry your products in their stores.

The Natural Pet

One of the fastest-growing specialty sections at the show and across the industry, The Natural Pet is perfect for exhibitors who focus on holistic, organic and natural pet products. We have the largest stream of buyers ready to follow the path to your green, natural and/or environmentally friendly products.

Country Pavilions

Grow your competitive edge with high-quality suppliers from other nations. The Country Pavilions are set aside for exhibitors and products from across the globe and continue to be a treasure for buyers who love to discover new territory.

Everything Aquatic

Cast the biggest net for new business by exhibiting in the Everything Aquatic section, the hub for every aquatic buyer at Global Pet Expo. This clearly marked destination makes it easy for you to make a splash with buyers.

The Modern Pet

Stylish, trendy or luxury products for the pampered pet, such as clothing, costumes and accessories.

NEW! Farm and Feed

A comprehensive range of products for the crossover between livestock and pets, including equine and poultry, pigs and goats.

NEW! Supplier Pavilion

Exhibitors at Global Pet Expo can meet with suppliers and help improve their supply chain and production capabilities with new, vetted partners.

The Natural Pet

Country Pavilions

Everything Aquatic

The Modern Pet

Farm and Feed

Supplier Pavilion

EXHIBITOR INFORMATION

2024 BOOTH RENTAL PRICES

$29.00 per square foot** BY Tuesday, Jan. 31, 2024

$31.00 per square foot** AFTER Tuesday, Jan. 31, 2024

Corner booth premium $200 (two-booth minimum required)

Trolley path frontage fee $250 per 10 ft. of frontage on main trolley paths

Note: All payments must be made in full to receive a booth assignment.

Exhibitor Move-In

Sunday, March 17 8 am – 5 pm

Monday, March 18 8 am – 5 pm

Tuesday, March 19 ............................................................8 am – 5 pm

Show Hours

Wednesday, March 20 9 am – 6 pm

Thursday, March 21 9 am – 6 pm

Friday, March 22 ................................................................. 9 am – 3 pm

Exhibitor Move-Out

Friday, March 22 3 pm – 11 pm

Saturday, March 23 9 am – 3 pm

REGISTRATION AND BADGE POLICY

• Official Global Pet Expo badges with the attendee’s name and company must be worn at all times.

• Sharing of badges is not permitted.

• We will comply with health and safety practices recommended by event organizers and venue management.

SHOW FLOOR RULES

• Show Management shall have sole discretion over admission at all times.

• Exhibit hall access is limited to the registration category assigned to your company.

• Children under 13 are not allowed on the show floor, including infants and toddlers.

• Wheeled carts, wagons, and large wheeled suitcases are not allowed on the exhibit floor.

• Animals are only permitted on the show floor in an exhibitor’s booth with written permission from APPA 15 days prior to the show. Buyer and Manufacturer Representative attendees are not permitted to bring animals onto the show floor.

• Solicitation is prohibited on the show floor except by exhibitors within their booths.

• Cash sales are prohibited.

• Any promotional materials placed or distributed outside the exhibitor’s booth without the prior written consent of Management will be removed and discarded.

PHOTOGRAPHY AND VIDEO POLICY

• Taking photos or video of exhibit booths without the exhibitor’s permission is prohibited.

• No photography or video is permitted in the New Products Showcase.

Rules are subject to change.

“APPA gives recognition and credibility to companies that exhibit at Global Pet Expo. Buyers know that an APPA member is a good company to purchase quality products from. We have been a member for more than 15 years.”

— John Phillips Jr., Wholistic Pet Organics, USA

more sales MORE TRAFFIC. MORE LEADS.

Sponsorships are an essential way to provide added exposure for your company, its products and brand to thousands of buyers and media. In fact, sponsorships can play an important role in your success at Global Pet Expo.

Trade shows are becoming more intentional and thoughtful — and that’s what we encourage at Global Pet Expo. Attendees care about how they spend their time and the value they receive when away from their business.

We are proud to offer innovative and targeted opportunities and earn the trust of returning sponsors year after year. We work hard to partner with our exhibitors to understand how they will measure success and create a package that works for their sales and marketing goals.

WHAT’S YOUR GOAL:

Support free retailer education

Encourage networking and collaboration

Provide hospitality for buyers onsite

Earn valuable press coverage for a new product launch

Demonstrate the unique value that you bring to the table

Increase brand visibility around the convention center

Something else!

What opportunities work best for your company? Contact us:

Christine

von

Steiger Sponsorship Sales sponsorships@americanpetproducts.org

703-706-8252

CONNECT WITH ATTENDEES BEFORE, DURING AND AFTER THE show

We have redesigned the digital directory, interactive floor plan, show planner, mobile app and exhibitor dashboard for the 2024 Global Pet Expo. The new design will help you better drive traffic to your booth at the show. Add descriptions and product categories, promote show specials, share sales collateral, exchange digital business cards, and provide ways to connect on social media so that you can form long-term relationships.

To purchase, please contact:

Alex Dennis

ADennis@MapYourShow.com

513.527.8853

Packages are available to fit any budget.

Standard/Basic Package = No charge to exhibitors

UpgradePackage

Early-bird rates through Jan. 31, 2024 = $495

Regular rates starting Feb. 1, 2024 = $750

Enhanced Package

Early-bird rates through Jan. 31, 2024 = $995

Regular rates starting Feb. 1, 2024 = $1,500

Premium Package

Early-bird rates through Jan. 31, 2024 = $1,995

Regular rates starting Feb. 1, 2024 = $2,500

Product Spotlight Sponsorships

Product Category Sponsorships

Floor Plan Sponsorships

Overall Directory Sponsorships

Session Sponsorships

RESERVE YOUR 2024 BOOTH SPACE

“As those in the pet industry know, we are not only a part of a market-leading and constantly growing industry — reaching a record $136.8 billion in sales in 2022 — but also a thriving community that aims to lift each other up and help each other succeed.”

— Peter Scott, CEO, American Pet Products Association

As the pet industry’s leading associations, American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) have worked to grow and support the industry in many ways beyond the direct services to their members and retailers through Global Pet Expo. These contributions have driven and sustained significant programs designed to strengthen our industry, increase pet ownership, and build awareness of the joys and health benefits of pet ownership.