TOY FAIR: PLAY’S MOST ICONIC TRADE SHOW GETS REIMAGINED

30 SEP - 3 OCT 2023 NEW YORK CITY

As the most comprehensive play-focused event for scouting the hottest products and latest trends dominating the toy aisles, Toy Fair 2023 will be reimagined to provide stakeholders with even more tools, experiences, and insights to succeed in an ever-evolving play landscape.

“If you’ve attended Toy Fair in the past, you know firsthand the joy of engaging with the nearly thousand companies exhibiting products that put a fresh twist on the classics, breath innovation into different play categories, and underscore trends stemming from retail, pop culture, and entertainment,” said Kimberly Carcone, executive vice president of global market events. “Toy Fair’s legacy as the most sought-out toy, game, and play product show lives on, but this year’s show will also reflect the electrifying new realities and opportunities of the industry.”

In addition to a new fall timeframe that better aligns with buyer-seller marketplace schedules and emphasizes the show’s continued commitment to its core buying and selling activity, Toy Fair will lean further into its position as a meeting ground for education, media access, ideation, and relationship-building with new initiatives and programming. Toy Fair University sessions will address everything from the evolution of retail to supply chain challenges, toy trends, the metaverse, product safety, and more. A new exhibitor initiative will encourage more engagement between exhibitors and buyers and global media — and reward those exhibitors that go the extra mile to produce the most playful, welcoming, and attractive booths through Toy Fair’s inaugural Reimagination Awards.

The influence of global trends and parallel industries on toys will also be felt this fall thanks to new dedicated product zones and new showcases and pavilions. The World of Toys Pavilion in partnership with Spielwarenmesse eG will spotlight brands and playthings from around the world; A Halloween Pavilion will dig into the influence of Halloween-related products and experiences; A new “Hot for Holiday” displays will key in to what families will be vying for in Q4 2023; And a new “Pet Playce” section will put the focus on playful products for furry family members.

“With 95 percent of available booth space already sold and many more exciting announcements coming soon, the anticipation and excitement for Toy Fair’s return is undeniable,” said Carcone. “We can’t wait to reunite the industry and strengthen the business of play at the crossroads of the world this fall. Who else is ready to play?” www.toyfairny.com

Toy Fair will take place at the Javits Convention Center from Saturday, September 30 to Wednesday, October 3, 2023.

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Discover the latest and greatest innovations to delight customers across the industry’s most expansive show floor — then take advantage of the robust education program to build your business savvy and find solutions to your toughest challenges, from supply chain issues and market consolidation to the changing face of retail — all at Toy Fair this fall!

Retailer registration will open April 15, 2023