MBD Vertex Awards

MBD WINS 6 VERTEX AWARDS

MBD was honored to receive six Vertex Awards at the Velocity Conference + Expo in Charlotte, NC. As sponsors of the event, we take great pride in celebrating beautiful packaging artwork from around the globe. It was such a pleasure to collaborate, inspire one another, and learn from each other in person after time spent apart.

We are excited to share our winning designs that resemble what we are observing as ‘post pandemic’ trends which include bright colors, bold designs, category specifics, and overall optimistic attitudes.

GOLD

Natural Grocers Kombucha

With an emphasis on the flavor, the color placard clearly calls out the variety first, followed by the importance of Organic and the USDA button to pay it off. A cute sign in the illustrated background farm scene calls out the non-GMO attributes. And how can we forget the blinking owl, another adorable character to live in the Natural Grocer family of animals.

GOLD

7-Eleven 7-Select Pasta Cups

Using jeweled-tone colors consistent with the flavors found in the product category and appetizing photography of the product itself, the packaging easily conveys the quality and flavor of each pasta cup. Informational buttons house important preparation and protein details, while Italian flag elements are used to emphasize the country of origin.

GOLD

PetSmart Authority Cat Food

Focusing on ingredients, MBD’s design allows pet owners to know the exact makeup of their pet’s food. With the benefits of each formulation called out ‘loud and clear’ with graphics to support the claim, customers can easily pick the product that best suits their furry friend.

BJ’s Wholesale Club Wellsley Farms Organic Baking Cocoa

MBD designed the Organic Gourmet Baking Cocoa intentionally for the category using darker colors to reflect the product in the bag. These colors, combined with a metallic effect as well as line art illustration mixed with photography highlight the high quality of this gourmet product in the competitive club store setting.

Smart & Final Sun Harvest Coconut Water

The natural and refreshing ingredients of Sun Harvest Coconut Water come to life with this bright and cheerful design. The clean, white flood of color helps emphasize that this product is natural as it comes directly from the coconut. Simple color blocking helps the consumer quickly identify if the water is with or without pulp.

MARIA DUBUC

President

MARKETING BY DESIGN

Sprouts Farmers Market Canned Cold Brew Teas

The black swoosh coupled with the bold flavor colors creates a bold and beautiful sweeping graphic on shelf across the individual cans, while the subtle illustration of the tea leaf helps to inform the shopper that it’s not a coffee product. Simplified graphics ensure clean graphics on a complex ‘wet on wet’ printing process.

Once again this year we are proud of our Vertex wins and the growth of the brands we manage globally. I wish you all a bright and optimistic future as we navigate the ‘new normal’. Congratulations to all Vertex Award Winners and those who participated in the competition!

Maria Dubuc

Maria possesses nearly three decades expertise in creative management developing brand strategies, managing highly complex programs and driving business growth. As Marketing By Design, President, and Big Red Rooster, Vice President, Maria works diligently to ensure our people, projects, and processes drive clients’ successes. In the Retail Brands space she has coordinated the design and deployment of new and re-branded programs for a diverse set of retailers globally.