THE STORE BRANDS PHENOMENON

They have many names: Store brands, private label, retailer brands, own brands. Hailed as dynamic, innovative and pervasive, they’re a US$ 230 billion a year industry that presents boundless opportunities for international suppliers. Store brands in the United States are enjoying record sales and shares and expanding every day into new categories, chains, channels, platforms. By whatever name, one word describes them best: Phenomenon. To experience them at PLMA Chicago, email exhibit@plma.com or visit www.plma.com.

PLMA’s 2023 PRIVATE LABEL TRADE SHOW 12-14 NOVEMBER • CHICAGO

Phillip Russo EDITOR / PUBLISHER phillip@globalretailmag.com

Jacco van Laar BRAND AMBASSADOR jaccovanlaar@globalretailmag.com

Melissa Subatch

CREATIVE DIRECTOR info@melissasubatchdesign.com

Andrew Quinn DIGITAL DIRECTOR andrew.quinniii@gmail.com

Luisa Colombo Italian Business Development luisa@globalretailmag.com

Sabine Geissler GREENTASTE.IT Italian Business Development s.geissler@greentaste.it

CONTRIBUTORS

Perry Seelert Emerge perry@emergefromthepack.com

Christopher Durham Velocity Institure cdurham@retailbrandsinstitute.org

Maria Dubuc Marketing By Design mdubuc@mbdesign.com

Hans Kraak Kraak Media kraakmedia@gmail.com

Elena Sullivan sullivan.elena@gmail.com

Tom Prendergast PLMA tprendergast@plma.com

Rebecca Hamilton The Fish Agency Rebecca@therealfish.agency

Published, Trademarked and all rights reserved by: Kent Media Phillip Russo, Principal 45 Upper Kent Hollow Road Kent, CT 06757 Tel. +1 917 743 6711

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Global Retail Brands is published 4 times a year.

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MARIA DUBUC

A creative and workflow expert in the retail landscape, Maria’s 30-year career translates branding experiences into eye-catching design that is unique and distinct for each client. he has created new private brands and redesigned/repositioned existing brands with leading retailers, while also implementing workflow management systems specifically tailored to the clients’ needs. Current clients include The Home Depot, Smart & Final, PetSmart, 7-Eleven, PriceSmart, BJ’s Wholesale Club, Sprouts Farmers Market, WinCo Foods, Natural Grocers and more. With SKU counts from 1,000 to more than 10,000 annually.reinvention and innovative execution.

CHRISTOPHER DURHAM

President of the Velocity Institute

Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Christopher Massaro

Chris is an industry leading influence in retail and brand design, with a career dedicated to delivering world class consumer experiences. Chris has led the creative in support of the largest and most influential brands in footwear, apparel, consumer electronics, and food & beverage. In 2020, Chris was named to Design: Retail’s 40 under 40, recognizing his achievements throughout his 20 years in the industry. Prior to joining SGK, Chris was a client partner in a Global Creative Director role at Under Armour. As VP, Creative & Design at SGK, Chris currently leads the creative teams for SGK Brand Experience.

MARK FIELD

Mark Field has extensive technical and commercial experience in the international food manufacturing and retail industries, having worked at a senior level across the European red meat and poultry industry for some of the world’s most reputable companies. Mark has formed strategic relationships with iconic brands McDonalds and KFC, and leading UK retailers including: Tesco, Marks & Spencer, Sainsbury’s and Walmart.

Mark moved to Melbourne, where he headed up Australia’s most significant food brand growing their worth to over $9billion while delivering around 1,200 new products each year. Mark is the approachable expert who heads up Prof. Mark’s passion for food and consumer-led innovation is evident. However, it is his proven track record for building strong teams, improving cultural change, and delivering world-class products that set Prof. apart.

Rebecca Hamilton

Rebecca is the CEO of award-winning Fish Agency and sister agency Whitespace Brands Inc. With over 30 years of experience, she has established herself as one of North America’s leaders in the fields of strategic branding, retail design, and communications for clients in the retail sector. Under Rebecca’s oversight, the Fish Agency brings brands to life at retail and has consistently delivered high ROIgenerating retail experiences for its clients. She mentors and leads highly experienced and integrated teams that provide store design, package design for CPG and private brands, digital/social initiatives, “phygital” experiences, and advertising services.

HANS KRAAK

Hans Kraak is educated in biology and journalism and wrote three books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in the Dutch Magazine for Nutrition and Dietetics, as a food and wine writer he published in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.

Pascal Ruzius

Founder of Cibus Nexum and an agricultural engineer with 25 years of experience at FMCG companies and global outsourcing projects.

PERRY SEELERT

A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose.

SOPHIE VAN DE WATER

As an international food business student at Aeres College, Sophie studied in Canada at Dalhousie University and interned in Vancouver. She is currently working on her graduation internship at Cibus Nexum and writing her thesis on the protein shift within traditional dairy companies.

MONIQUE WALTON

Creative Strategy Manager, MBD

Monique brings over 20 years of marketing, design and creative strategyto MBD. With a focus in retail, Monique enjoys helping retailers navigate their needs into a smooth delivery with successful outcomes.

May September

VELOCITY CONFERENCE + EXPO

Charlotte, NC

16-18 MAY www.velocityinstitute.org

PLMA’S WORLD OF PRIVATE LABEL

Amsterdam

23 - 24 MAY www.plmainternational.com

JUNE

IDDBA

Anaheim, CA

4-6 JUNE www.iddba.org

SUMMER FANCY FOOD SHOW

New York, NY

25-27 JUNE www.specialtyfood.com

JULY

COSMOPROF NORTH AMERICA

Las Vegas, NV

11-13 JULY www.cosmoprofnorthamerica.com

VELOCITY SUSTAINABILITY CONFERENCE

Austin, TX

26 – 27 SEPTEMBER www.velocityinstitute.org

TOY FAIR

New York, NY

30 SEPTEMBER – 3 OCTOBER www.toyfairny.com

October

ANUGA

Cologne, Germany

7 – 11 OCTOBER www.anuga.com

November

PLMA US TRADE SHOW

Chicago, IL

12 – 14 NOVEMBER www.plma.com

COSMOPROF ASIA

Hong Kong, China

14 – 17 NOVEMBER www.cosmoprof-asia.com

Double-Digit Store Brand Growth Continues

When it comes to store brand sales, last year’s record, double-digit gains are a tough act to follow. But the Q1 results are in, and they bring good news: The products are experiencing the same rate of growth.

“The Q1 results are particularly impressive since they are compared to 2022 sales figures, which were historically high for U.S. store brands,” said PLMA President Peggy Davies.

HIGHLIGHTS OF THE Q1 REPORT:

• Store brands continue to far outperform national brands in sales. Across all U.S. grocery channels, store brand dollar volume jumped 10.3%, nearly twice the gain of national brands (which grew 5.6%), compared to the same threemonth period a year ago.

• Store brand market shares jumped higher. Dollar share rose to 19.1% and unit share advanced to 20.8%, vs Q1 of last year when the numbers were 18.5% for dollars and 20.3% for units.

• Among the 17 food and non-food departments Circana tracks for PLMA, 15 saw increased store brand dollar sales during the first quarter. Double-digit gainers were Beverages (up 17.1%), Bakery (+16.8%), General Food (+16%), Refrigerated (+15.5%), Floral (+13.1%), Deli Prepared (+12.4%) and Health Care (+10%).

• Other departmental winners included Deli Cheese (up 9%), General Merchandise (+8.8%), Beauty (+7.4%), Frozen (+7.1%), Produce (+6.8%), Deli Meat and Liquor (both at +5.8%) and Health (+4.3%). Only Tobacco (off 11.8%) and Meat (down 1.6%) slipped.

• Looking at store brand unit sales, six departments improved, led by Floral (up 5%), Deli Prepared (+2.1%), Bakery (+1.8%), General Merchandise (+1.3%), Produce (+0.8%) and Liquor (+0.7%).

During the first three months of this year, store brands picked up right where they left off in 2022, with double-digit sales increases and greater market share in both dollars and units, according to nationwide data provided exclusively to PLMA by Circana (formerly IRI and NPD). The figures include 2023 food and nonfood sales in all outlets as of March 26.

• Store brands fared significantly better than national brands in unit sales, as well. As was the case last year, all brands shed units. But like in 2022, store brand units decreased far less than those of national brands. During Q1 of 2023, they were off 1% vs minus 3.9% for national brands, about one-fourth the decline.

• This disparity in unit sales can be attributed to consumers switching to store brands from national brands. It was even more pronounced in March, when store brands were down only 0.7% compared to national brands, which were off five times that figure at 3.5%.

To explain the new and enhanced visualization features of the association's unique data portal, PLMA will offer a special session of its popular online Lunch and Learn program on May 11 at 12:30 p.m. EST. Called "IRI to Circana: Relaunching the PLMA Member Insights Program," it will be a comprehensive, 45-minute tutorial conducted by Jim Carlson of Circana. For more information on the session, contact info@plma.com or visit "Conferences and Education" at www.plma.com to register.

PLMA’s 2023

“World of Private Label” International Trade Show

ORGANISER: Private Label Manufacturers Association www.plmainternational.com

MEMBERS:

More than 4.000 manufacturers from over 70 countries

SHOW VENUE:

RAI Exhibition Centre Amsterdam, The Netherlands

SHOW DATES:

Tuesday 23 May 2023

Wednesday 24 May 2023

OPENING HOURS:

23 May: 09.00 – 18.30

24 May: 09.00 – 16.30

EXHIBITOR PROFILE:

Manufacturers of private label FMCG food and non-food from 70 countries.

PAVILIONS:

57 national and regional pavilion organisers from 37 countries

EXHIBITORS: 2.600+ companies

SURFACE: 40.000 net m2

VISITOR PROFILE: Trade professionals from 120 countries, including buyers from supermarkets, hypermarkets, discounters, drugstores, and department stores, as well as importers and exporters, manufacturers, consultants, sales agents, and packaging & design experts.

HALLS:

The show covers all three complexes and 12 halls of the RAI. Halls 1-8 Food Section (1900+ exhibitors), Halls 8-12 Non-Food Section (700+ exhibitors).

Special Features

PLMA Idea Supermarket® -

Area of Innovation, NPD and Inspiration

PLMA Idea Supermarket® is the special area that displays private label ranges of 60+ retailers from Europe, United States, Latin America, Africa and Asia. The theme of Idea Supermarket is ‘Trends in Private Label’. The aisles of Idea Supermarket provide a world tour of new private label developments and introductions by retailers worldwide.

PLMA’s New Product Expo showcases the newest products by this year’s exhibitors. On display are more than 400 of the latest innovations in the private label industry, from product to marketing to packaging. All New Product Expo selections are displayed in the PLMA Idea Supermarket.

PLMA’s 2023 International Salute to Excellence Awards.

The Awards give recognition and honour retailers for innovation and quality in the creation of their private label programs. All award-winning products are displayed in the PLMA Idea Supermarket.

Pre-Show Seminars:

Monday 22 May from 14.00 to 16.00 hrs.

Venue: Forum Room, RAI Exhibition Centre

VIDEO: Announcing PLMA’s 2023 International Salute to Excellence Awards Honouring retailers for excellence in private label products and packaging

Current Outlook of European Private Label Trends

The latest update of the country-by-country market share data and trends speaker :

Kayleigh Meister, Analytical Team Lead, NielsenIQ

Behavior Changes of FMCG Shoppers in Challenging Times

Insight in consumer attitudes and the implications for private label retailers and manufacturers speaker :

Servé Muijres, Retail Consultant Shopper GFK Netherlands

Learn from The World’s Largest Retailer: Walmart Opportunities in global sourcing and international negotiations - Interactive with Q&A speaker :

Arjan Both, Senior Vice President Food Sourcing, Walmart

Global Survey Shows

More Consumers Turn to Retailers’ Mobile Apps to Streamline In-Store Shopping Experiences and Score Personalized Offers and Deals

Mobile app experience company Airship released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.

Across 11,000 consumer respondents, 78% are using retailers’ mobile apps either more often or about the same as last year. This preference for retail apps extends across age groups and household income levels. Generationally, 81% of millennials and 79% of Gen X report using retail apps more or about the same as last year, followed by 72% of both Gen Z and boomers. High household incomes lead in regular use of retail apps at 82%, followed by 79% of medium and 75% of low income levels.

When asked about 10 different activities one might use their smartphone to accomplish while shopping in-store, using the retailer’s app grew the most year over year. Globally, 74% of respondents said they are likely to use the brand’s app when shopping at its physical storefronts.

78% of Global Consumers Regularly Use Mobile Apps From Their Favorite Retailers

Across 10 In-Store Smartphone Activities, Using Retailers’ Apps Saw The Most Growth

Most Consumers Will Use Retailers’ Apps To Meld Digital And Physical Shopping Experiences

Discounts, Loyalty Rewards and Targeted Offers Gain as Top Reasons

Consumers Opt in to Brand Communications on Smartphones

For most countries and generations, the likelihood of using a retailer’s app while shopping in-store is only a few percentage points behind visiting the retailer’s website despite first having to download apps from the App Store or Google Play.

Mobile apps have an inherent advantage to reach people wherever they are at the exact moment it matters most, as notifications are served up on smartphone lock screens. When consumers were asked what motivates them to opt in to receive brand communications on their smartphone, discounts, loyalty rewards and offers personalized to browsing behaviors, past purchases and current location saw the biggest gains over the prior year. The data suggests that inflation and the current economy is driving more deal-motivated behaviors from consumers. It also demonstrates an opportunity for retailers to expand customer understanding as shoppers are more motivated to share personal information in exchange for valuable offers and convenient experiences that better meet their needs.

“Today’s consumers are increasingly turning to mobile apps from their favorite retailers to score deals, gain special access and improve their overall customer experience, particularly while shopping at brick-and-mortar stores,” said Thomas Butta, Chief Strategy and Marketing Officer, Airship. “As marketing budgets are pinched and consumers face economic pressures, retailers need greater agility to create and optimize valuable app experiences that grow customer understanding and reward them individually, making life easier and better for everyone involved.”

Methodology

The survey was completed in partnership with Sapio Research in February 2023 among 11,000 consumers, age 18 and older in the U.S., Canada, U.K., France, Germany, South Africa, Singapore, Thailand, Indonesia and Brazil.

www.airship.com

TO DOWNLOAD THE FULL REPORT: https://www.airship.com/lp/enhancing-shopper-value-in-2023

Sourcing

Certified Origins sprouted from humble beginnings when a small collective of olive farmers in rural Tuscany, Italy, joined their passion for producing fresh, authentic extra virgin olive oil. We are still cooperative-owned to this day, and from extra virgin olive oil to tomato sauce, we are an industry leader in sustainable sourcing and authentic food programs. We select the best quality ingredients and develop custom recipes and packaging to meet your wholesale needs, all verified by our advanced traceability and production line technology.

This confidence and trust built over decades means we can guarantee the quality of our products, and gives us access to scale.

Production

We have a state-of-the-art, 4.0 production lines for traceable extra virgin olive oil. Using innovative Internet of Things (IoT) technology framework, we have optimal production efficiency and continuous monitoring to ensure supply consistency with faster planning of production and related shipments.

Research and Traceability

Since 2019 we have invested over $1 Million in Research & Development in transparency & traceability.

We are certified as ISO 22005 to guarantee traceability and are the first olive oil company operating on Oracle blockchain technology to ensure transparency. Using this innovative Oracle blockchain and new 4.0 Production IoT technologies, we track each shipment to reduce the risk of information manipulation at the source, while ensuring food supply chain transparency.

Sustainability Intiatives

● Carbon Neutrality: Certified Origins launched multiple lines of carbon-neutral Italian EVOOs under its flagship brand Bellucci.

● Loop: Certified Origins has signed a partnership with Loop to adhere to the global packaging reuse platform program launching the first refillable Italian Bellucci Extra Virgin Olive Oil.

Distribution and Warehousing

Our international distribution and warehousing network and services mean we can deliver anywhere in the globe within 4-8 weeks, and in as short as 2 days in the USA and Canada.

At Certified Origins, we are also pioneering and investing in Nuclear Magnetic Resonance (NMR) technology to verify EVOO origin authenticity. This research is in partnership with the University of Salento and can verify the Extra Virgin Olive Oil origin authenticity. A large private database of unique «fingerprints» with +1k different origin olive oils is able to provide scientific support to EVOO authenticity, and each year our database increases by hundreds of samples to further improve the accuracy of the results.

● Pet 50% Recycled: Certified Origins converted PET used for packaging from virgin material to 50% recycled material www.certifiedorigins.com

● Green Energy: Certified Origins uses energy supplied by photovoltaic panels and olive pits as a fuel source.

Small Bites - Big Flavor

Frostkrone’s New Innovations on Display at PLMA

The Frostkrone Food Group will once again be showcasing cool new finger food ideas at this year's PLMA in Amsterdam when innovative enthusiasm meets well-founded snack expertise. The finger food and snack expert has three exciting food ranges to entice trade visitors at the largest Private Label Trade Fair, in keeping with this year's fair motto: Small Bites - Big Flavour.

The new Flavourites range marks Frostkrone’s successful move into the future of fingerfood development. The new and unique food range is crafted with a special technology that makes it possible to customise products flexibly in size and weight according to the customer’s wishes. Flexibility is also very high when it comes to the choice of ingredients.

Among the three variations that can be tested at the PLMA are the Flavourites Crispy Cream Cheese Jalapeños Pops: Their crunchy coating is immediately followed by the deliciously spicy flavour of the jalapeños, blended with the creamy, smooth flavour of cream cheese. Flavourites Crispy Paprinos Cream Cheese Pops are a sweet and tangy combination of red cherry peppers and creamy cream cheese. Also available are Flavourites Crispy Jalapeños Nacho Cheese Bites with the unique combination of spicy jalapeños and tangy nacho cheese.

Frostkrone goes chilled

These Frostkrone bestsellers are now also available as chilled convenience products for the refrigerated sector. Once again, the company group has broadened its portfolio of finger food and snacks: Visitors to the PLMA can sample Chilled Mozzarella Sticks with a melt-in-the-mouth core of pure tender mozzarella, as well as savoury Chilled Gouda Rings and spicy Chilled Chilli Cheese Nuggets.

Just what we needed: Crispy Veggie Snacks

Anybody into potatoes will love the Crispy Veggie Snack range. As small and fine as they are, coated in a crispy, golden-brown coating and filled with delicious mashed potato.

The ideal snack for watching series marathons, at game nights with friends or as food for nerves during gaming. Be sure to try them: Enjoy either pure and crispy as Crispy Potato Sticks or deliciously combined as Crispy Queso-Potato Balls with tasty spicy nacho cheese, Crispy Garlic Potato Balls with a core of mild cream cheese or Crispy Beetroot Bites with beetroot.

Quick, easy and delicious

All finger food variations can be quickly prepared in the oven or deep fryer in just a few minutes until golden brown and then eaten straight away.

www.frostkrone-foodgroup.com

Le Bontà Brings Cacio e Pepe to Retailers Worldwide

Le Bontà was founded in 1994 in Prato, in the Tuscan hinterland, to create sauces, meat sauces, and patès that express the best Tuscan gastronomic tradition.

Last October, Le Bontà Srl moved to a new 9,000 m2 plant in Campi Bisenzio (FI), bringing together two divisions (sauces and cereals) in a unique production center. The project was guided by a desire to embark on a sustainable path.

The lines of sauces have been renewed. The company has invested in new technologies and machinery that triple the production capacity and allow us to replicate the authenticity of recipes with a perfect mix of tradition and innovation.

This year, Le Bontà Srl will launch a contemporary range that pays tribute to its origins: Chianina ragout, Porcini mushrooms and truffle sauce, Aglione sauce, cacio e pepe sauce, Norma sauce and Amatriciana sauce.

The Cacio e Pepe sauce embodies the whole soul of the people of the Lazio region and above all of the city of Rome, a city devoted to grandeur and majesty but which never forgets the simplicity of its origins.

Like Carbonara and Amatriciana, the Cacio e Pepe sauce is one of the Italian culinary tradition’s tastiest and most popular dishes. i Toscanacci have reinterpreted this historic recipe using the Tuscan DOP pecorino together with the Roman pecorino.

The new references arise from the great ability to evolve historical recipes in a new current and original key. The new products are suitable for all those who want to taste everyday typical Italian and quality flavors: they are ideal for everyone, young and older adults.

For more information: www.lebonta.it