DESIGN TRENDS GONE WILD!

Oh, how I love this time of year! Not only am I inspired by New England springtime, I also draw so much inspiration from the Vertex Awards and Natural Products Expo West, where design trends emerge and come at us from all angles.

As a super fan of private brand design trends worldwide, I am so honored to be a judge of the Vertex Awards. It is exciting to learn the results and be able to share take-aways from these global entries. From punchy illustrated ingredients to ecstatic colors, this year saw an eclectic mixed bag of excitement, curiosity and innovation used to resonate with consumers.

While there were so many beautiful designs, here are a few of MBD’s favorite entries from the Vertex Awards this year:

Natural Products Expo West kick starts Q2 with passion and power! This year did not disappoint with over 85,000 people, 900 new booths, and a ton of inspiring design trends. Seen were bold fonts, wrap around patterns, pastels and newstalgia to name a few. My personal favorite you ask? Brand characters!

This year is even more exciting for MBD with the launch of the Sprouts Farmers Markets ‘better for you’ brand redesign. The redesign is largely driven by the talents of our creative team — No, I’m not biased, these designs are amazing and quirky, with a very specific, detail-driven strategy behind each product. They are disrupting categories and shelf sets with a plethora of fun!

Maria Dubuc, MBD - President