12 minute read
Global Trade Fairs
MARCA CHINA ENJOYS SUCCESSFUL DEBUT IN SHENZHEN
A New Fair Event With A Global Vision
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The first edition of MARCA CHINA (Marca China International Private Label Fair) was held at the Shenzen World Exhibition and Convention Center 16-18 September. BolognaFiere’s activities on foreign markets are resuming in full, confirming a season of recovery by hosting of international fair events and new projects.
The first edition of the event was organized jointly by BolognaFiere China Ltd. and Shenzhen Retail Business Association, with the aim of creating an excellent international trade fair event for all product categories.
“With the first edition of MARCA CHINA we are bringing another of our assets, which stems from the experience with MARCAbyBolognaFiere, to Asia, further consolidating our leadership on international markets and our role as a partner for companies interested in expanding their business to emerging markets,” explains Antonio Bruzzone, General Manager of BolognaFiere. “Resuming business in Italy and abroad so quickly and with new projects after the interruption caused by the pandemic is proof of BolognaFiere’s capabilities, talent for innovation and forward-looking vision.”
The first edition of MARCA CHINA is proving to be very positive, with 289 exhibitors taking part in an exhibition space spanning 15,000 m2.
The wide range of products on display not only covers the food, home and leisure areas, but also consolidates the growth of private label products in the fields of personal care products, organic food and health, pet care products as well as new trends in packaging and design, providing a one-stop sourcing platform for retailers and brands.
MARCA CHINA also includes an Italian pavilion where sectors such as organic food and packaging have an important showcase.
The collaboration with Agenzia ICE (the Italian Trade Agency) has been key in promoting the event. ICE has promoted the initiative as part of its internationalization strategies for ‘Made in Italy’ products, promoting the organization of a significant collective of Italian companies in the organic food sector that have the opportunity to open new business channels with Asian markets. MARCA CHINA aims to expand the market for private label products in China’s Greater Bay Area, involving a greater number of professional buyers from different sectors, including distribution channels (supermarkets, convenience stores, specialized shops, e-commerce, brands and Ho.Re.Ca), a strategy that will encourage operators to specialize, expanding business opportunities and the event’s exhibition offer. The new event represents a priority platform for production and serviceoriented companies to explore the southern Chinese market, expand their sales channels and promote their image and products.
Through an interesting mix of academic experience, business expertise and innovative thinking, the conference programmed explored a number of issues essential to operating in Asian markets: balancing private label products and industrial brands; developing private labels; market analysis in China and Europe; sustainability and private labels. An interesting highlight at the event was the presentation of the Observatory organized by Nomisma on Mass Consumption Packaging, Packaging Design and Innovation.
Also on display during the fair at the Boulevard of new products will be the latest retailer-branded products released during the year. Marca Mart, a temporary boutique supermarket, will showcase the latest consumer trends and high quality products. Films about the private label market in 12 different countries and regions, including Australia, Canada, China, Greece and Cyprus, Indonesia, Japan, Russia, Singapore, Taiwan, Turkey, UAE and Vietnam, produced by IPLC, will be shown during the event. A programmed of live-streamed events involving key opinion leaders has been organized to offer added value for exhibitors. Meanwhile, a business matchmaking service is available for buyers from all over China.
To learn more: www.marcachinafair.com
MARCA FRESH 2022
The Second Edition of the Event will be Held as Part of MarcaByBolognafiere
19 – 20 JANUARY 2022 BOLOGNA
MARCAbyBolognaFiere, the opening event of the Bologna Exhibition Centre’s 2022 schedule, will include the second edition of MARCA FRESH, the exclusive format specialising in fresh products with a focus on sustainable innovation.
MARCA FRESH will be the first in-person trade fair in 2022 for the fruit and vegetable sector: a space dedicated to sustainable innovation in the fresh produce sector, created thanks to the expertise of SGMARKETING, a consultancy company specialising in the sector of fresh produce, in partnership with MARCAbyBolognaFiere and in collaboration with ADM – the association representing the Grocery Retail sector.
With an area spanning over 600 square metres dedicated to fruit and vegetables in pavilion 30, MARCA FRESH confirms its role as an immersive showcase for all players in the supply chain. The event format includes a large personalized area – the “Piazza dei Freschi” – where, over two days, companies take centre stage, presenting themselves to the public of production and distribution professionals, exhibiting their products and sharing their experiences in a market destined to evolve in terms of innovation and sustainability.
This year’s theme is Supporting the fruit and vegetable compartment: the commitment of Grocery Retail and Production, with the aim of identifying and sharing the strategic and operational levers that will guide the growth of the fruit and vegetable compartment and promote its development in the coming years.
A conference, promoted and directed by SGMARKETING in collaboration with MARCAbyBolognaFiere, will open the event. Beginning with a multi-perspective trade and consumer analysis, it will feature a panel of national retailers who will share best cases and strategies to support the fruit and vegetable sector. The workshop aims to provide trade operators with operational guidelines useful for interpreting a future that is changing from the perspective of social, economic and environmental responsibility.
This successful format was sold out at the last edition: 16 participating companies and numerous visitors attended the opening session and company testimonials enlivened the two-day event.
“The pandemic has highlighted with even greater emphasis the attention paid to the quality of food and its importance,” explains Antonio Bruzzone, General Manager of BolognaFiere, “MARCA FRESH focuses attention on a range of products, fresh produce, at the heart of this trend, showcasing innovative trends and the evolution in terms of sustainability. Contextualizing these themes as part of MARCAbyBolognaFiere activates synergies and business opportunities, expanding the exhibition offer of our Exhibition Centre with another highly specialized initiative that, once again, has become a reference point for operators in the sector”.
“The fruit and vegetable sector plays a fundamental role in Grocery Retail strategies. Supporting production chains,” explains Marco Pedroni, President of ADM, “is also a way of supporting local areas and the biodiversity of our country. Sustainable farming, in productive, economic and social terms, is a common goal of agricultural production and distribution. Marca Fresh is an important opportunity to take stock of the challenges we face.”
The 2022 edition consolidates the relationship between MARCA FRESH and ADM, the trade association that represents the Grocery Retail sector. ADM is underpinning and supporting the initiative through a Technical-Scientific Committee of managers from large national Grocery Retail groups.
To learn more: www.marca.bolognafiere.it
CIBUS 2021 EXCEEDS EXPECTATIONS
The 20th Edition of Cibus Leads Organizers to Anticipate Excellent Results for Cibus 2022.
3-6 MAY 2022 PARMA
“Cibus is a safe bet”, stated Giancarlo Giorgetti, Minister of Economic Development, visiting Cibus in Parma. “Doubts were many when we decided to organise this exhibition four months ago. As a Government political authority, we must thank all the people who accept to make these bets and enable the country to win them”.
“The main international players who could not come sent their sourcers and brokers – reported Antonio Cellie, CEO of Fiere di Parma – in order not to miss the opportunity of discovering the many innovations on display. Because this is what Cibus is about: the innovation power of our agri-food industry that meets the growing world demand for authentic Italian products”. The satisfaction of stakeholders was underlined by Gino Gandolfi, Chairman of Fiere di Parma: “This edition of Cibus has fully achieved its targets. The satisfaction expressed by exhibitors, members of Federalimentare and Protection Consortia confirms that CIBUS 2021 is a bet that has been won by the agri-food community. I would also like to highlight the attention of the political world through the participation of three Ministers and the key players of the supply chain: agriculture, industry, Retail and Horeca channel. Following this success, we are already working on a record edition of Cibus to be held in Parma from 3 May 2022”.
The fourth and last day of Cibus saw the organisation of the World Food Research and Innovation Forum that analysed the impact of the climatic, digital and social transitions on businesses. “Consumers are very keen on these issues – stated Minister Giorgetti in his speech – but we must be realistic and responsible in protecting our national interests, being aware that our decisions have a tangible impact on the daily life of our companies”.
The World Food Research (promoted by the Emilia-Romagna Region and by the Universities of Bologna, Parma, Modena e Reggio Emilia, Ferrara, Università Cattolica and other bodies) saw the contribution of Erika Andreeta, Partner of PwC Italy: “If we want to fully exploit the benefits of the financial resources made available by Institutions and want to continue being competitive in the global scenario, it is essential to profitably invest in training through projects targeted to the development of skills for an informed use of new technologies by the sector operators”.
To learn more: www.cibus.it/en/
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BEAUTY RESTARTS FROM ONBEAUTY BY COSMOPROF
OnBeauty by Cosmoprof Worldwide Bologna
took place from 9 to 13 September, the event brought companies, operators, buyers, distributors, and retailers to Bologna for the first physical exhibition dedicated to the cosmetics industry after the pandemic. OnBeauty by Cosmoprof highlighted the optimism and resourcefulness of the sector, which after difficult months has demonstrated its potential to return to precovid economic values, thanks above all to the innovation and creativity that continue to move suppliers, brands and operators. The presence of international players from over 20 countries further demonstrated the prestige of the Cosmoprof brand in the main markets.
“It was exciting to see the Bologna exhibition centre again open to operators and companies, - said Gianpiero Calzolari, President of BolognaFiere. - In these days, professionals have been able to resume traditional business relationships and discover news and trends in person in complete safety. A goal achieved thanks also to the support of the institutions. The Municipality of Bologna, the Emilia-Romagna Region, the Italian Ministry of Foreign Affairs and International Cooperation and the ICEAgency for the promotion abroad and the internationalization of Italian companies in these days have visited the exhibitions, thus showing their closeness to the fair”. “We are really satisfied of the results of this first physical event. The necessarily resized version in terms of the number of exhibitors and visitors to the event did not prevent companies from registering excellent attendance of qualified operators and concrete business opportunities thanks to strategic and targeted contacts. This - comments Renato Ancorotti, president of Cosmetica Italia – Personal Care Association - is an important signal, projected towards a complete restart next year, with the 2022 edition of Cosmoprof Worldwide Bologna.
“OnBeauty by Cosmoprof is proof that the cosmetics industry has gone beyond the difficulties of the last months: brands and attendees finally returned to talk about new products, trends, and the future, - underlines Enrico Zannini, General Manager of BolognaFiere Cosmoprof. – Special thanks to our exhibitors, who believed in us and participated in the event, to our partners and trade associations, who have created the contents of this edition with us, and to all the operators who have chosen to return to Bologna to give new impetus to their activities. OnBeauty by Cosmoprof was the rebirth event for our industry, providing enthusiasm to face the challenges of tomorrow. The appointment is now from 10 to 14 March 2022, with the 53rd edition of Cosmoprof Worldwide Bologna."
For further information, www.onbeautybycosmoprof.com/en
COSMOPROF NORTH AMERICA ANNOUNCES NEW LOCATION AND DATE FORMAT FOR 2022
12 - 14 JULY 2022 LAS VEGAS
Cosmoprof North America (CPNA), the leading B2B beauty exhibition in the Americas, will host international companies and stakeholders at its 19th edition, July 12-14, 2022 at the newly renovated Las Vegas Convention Center (LVCC), Las Vegas, Nevada. The LVCC location change is not the only change for the 2022 event - Cosmoprof North America is also moving from a Sunday - Tuesday format, to a Tuesday - Thursday format. The latest edition of the award-winning event was hosted August 29 – 31, 2021 in the Mandalay Bay Convention Center. “After a successful 18th edition, Cosmoprof North America is excited to continue offering domestic and international retailers, distributors, beauty brands and suppliers the unique opportunity to come together, make new relationships, foster collaborations, and get inspired in a new space that offers world class services,” highlights Enrico Zannini, General Manager of BolognaFiere Cosmoprof. The new LVCC West Hall Expansion will host exhibitors with finished products for retail, salons, and more. The venue features include the Lobby Spectacular screen (the largest digital experience in the U.S. convention and exhibits industry), 600,000 square feet of technologically advanced exhibit space, 328,000 square feet of column-free space, and a stunning 14,000-squarefoot outdoor terrace. Cosmopack exhibitors, featuring companies providing services for the entire beauty supply chain, will be located in the North Hall. “We are thrilled to bring the 19th edition of Cosmoprof North America to what is going to be THE place to share visionary ideas, ignite change and promote success,” shares Nina Daily, Executive Director of the Professional Beauty Association. “We’re looking forward to hosting the best in beauty in a new space and format, designed for networking and building new strategic business relationships for future collaborations.”
