Al Tayer Motors inaugurates the first Ford Trucks 3S facility in Dubai

This new facility is a significant investment in increasing operational efficiencies more environmentally friendly operation.

Al Tayer Motors, the UAE’s official Ford Trucks importer-dealer, recently opened the first 3S, Sales, Service, and Spare Parts facility, for the brand in Dubai Investments Park, in the heart of the city’s transport and logistics hub.

“This new facility built for Ford Trucks is an important milestone and a significant investment in increasing operational efficiencies, with the Jebel Ali Port and the Al Maktoum International Airport in close proximity,” affirmed Bahattin Topçu, Managing Director Middle East & Africa, Ford Trucks.

“We are crowning our collaboration with Al Tayer Motors with this beautiful facility, which will enable us to provide highquality service to our valued customers. The opening of this new facility will be a milestone for us in the United Arab Emirates market, contributing to our regional presence,” stated Dave Johnston, Deputy General Manager, Ford Otosan.

Well attended ceremony

The new sprawling 2700sqm facility exclusively dedicated to Ford Trucks includes a showroom with a twotruck display, a service area that includes a customer lounge, and a fully operational service center with six work bays. The facility is staffed with trained and experienced sales and service personnel to help customers with all their requirements.

“Our Ford Trucks business continues to grow, and we now have a strategically located all-new facility with service as well as sales operations and more, making it very convenient for our customers. It will help to reduce downtime, increase operational efficiencies of their businesses, and help us to connect better with them,” asserted Ashok Khanna, CEO, Al Tayer Motors.

Energy saving system

The Ford Trucks facility has been designed with an energy-saving Building Management System (BMS) to control the lighting, air conditioning, and natural skylights – to create a great working space for our customers and teams while reducing its carbon footprint. All oil filters and waste in the facility are recycled contributing to a

Senior members of the Al Tayer family and other senior officials from al Tayer Motors were present at the opening ceremony. Customers at the launch ceremony represented various industry segments including construction, waste management, transportation, cargo, and logistics displayed their vehicles at the event.

Al Tayer Motors signed the Ford Trucks brand in 2014 and has since successfully established and grown its market share in the UAE’s heavy commercial vehicles sector. The dealership retails the full range of commercial vehicles in the UAE including the awardwinning Ford Trucks F-MAX, Construction series, and Tractors & Road series.

Al Tayer Motors was established in 1982 and represents major European, American, and Chinese automobile manufacturers Ford, Ford Trucks, Lincoln, Jaguar, Land Rover, Maserati, Ferrari, and Foton across the UAE.