J&T Express signs Lionel Messi as its first Global Brand Ambassador

n J&T Express, the global logistics provider, has recently announced that the world-renowned football star and 2022 World Cup-winning team captain, Lionel Messi, as its first global brand ambassador.

Signing up the Argentinian captain Lionel Messi as the company’s first global brand ambassador, comes in line with J&T Express ambitious expansion strategy to a global network and establish itself as a one-stop e-commerce specialist within the logistics supply chain.

J&T sees Messi as a ‘generational athlete’ whose sporting ethic, humility and dedication align with the values of the fast-growing logistics company. Rachel Liu, Global Branding Director, J&T Express, commented on the announcement.

“J&T Express seeks to develop logistic solutions to connect its customers to the world. I look forward to being part of this journey,” Messi said on this occasion.

Founded in Indonesia in August 2015, J&T Express offers a range of services including domestic and international courier services, freight forwarding, e-commerce fulfillment, supply chain solutions and specialized services.

In January 2022, J&T Express officially expanded its logistics network to Saudi Arabia and the United Arab Emirates, covering all local provinces and regions in the two countries.

Apart from catering to businesses of all sizes, J&T Express also serves some of the biggest e-commerce platforms such as SheIn and Noon, with a large volume of e-commerce parcels flying from China to UAE / KSA daily through their services, a press conference concluded.