Intersec 2020
Middle East commercial security market slated for 16% annual growth through to 2025 Global trade event reaffirms Dubai’s position as a hub for pioneering security and safety products and solutions
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ntersec, the region’s leading trade fair for security, safety and fire protection, recorded its highest rebooking rate with 150 exhibitors signing up for the 2021 event immediately after January’s show which represents a 200% increase from 2019’s onsite recommitments. The rebookings come in the wake of a 6W Research report which forecasts the Middle East’s commercial security market will grow 16% a year to 2025 to be worth US $8.4 billion. “This strong rebooking performance acknowledges the high potential of the regional security market and Intersec’s ability to reach key buyers,” said Andreas Rex, Show Director for Messe Frankfurt Middle East, which organises the Intersec exhibition and conference series.
Visitor numbers up A pre-audited visitor count from January’s event – the 22nd in the annual series which ran from 19-21 January shows Intersec 2020 attracted 33,584 from 135 countries to Dubai World Trade Centre. With over 1,000 exhibitors from 56 countries including two-thirds of the world’s top 50 security manufacturers, longestablished exhibitors were impressed by the show’s expanding geographic reach. Amine Sadi, Regional Channel Sales Manager, Milestone Systems A/S, a software manufacturer of open platform IP video surveillance software, said at its 12th Intersec showing in January, the company and its community partners still managed to attract potential clients. “We found this year that several important potential clients arrived from markets we had not anticipated,” explained Sadi. n 56 FEBRUARY 2020
Jamil Al Asfar, Senior Sales Manager Middle East & Africa, IDIS
Andreas Rex, Show Director, Messe Frankfurt Middle East
