e n l r o a s H vid a D 15
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BE.NET/GLORIN
Harley-Davidson
2015
Standard Bike
BE.NET/GLORIN
Proposal
ABOUT
New category, new bike, same Harley-Davidson values, reaching a wider audience, attracting new customers.
Featured on the American Iron magazine_#340
BE.NET/GLORIN
Harley-Davidson Today Fulfilling dreams of personal freedom is more than a phrase. It’s our purpose and our passion. We bring a commitment of exceptional customer experiences to everything we do, from the innovation of our products to the precision of our manufacturing culminating with our strong supplier and dealer networks. We are Harley-Davidson
DIRECTION
New Market - Competitors Why settle for only comfort and practicality when you can have fun as well. Some of the great examples of this category, Yamaha FZ-07 and Ducati Monster, come with great success stories and enjoy huge popularity across Europe. They’re highly engaging to ride, full of character and look great. Great acceleration and track-sharp handling when you want it while being very user friendly.
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KEY
INITIAL_SKETCHES
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American Iron magazine | #340
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