Brand Guide by Gina Marrone

Box ParkI S ush

Home

Table of Content

Box Park

S ush I

Brand Guide

Regina Marrone

Box ParkI S ush

Home

Table of Content

Regina Marrone

Home

Brand Story

Target Audience Outline

Brand Personality

Logo

Color Palette

Typography

Imagery

Media Assets #1

Media Assets #2

Notes

Home

Brand M Story ENU

Box ParkI S ush

If you don’t have a story you are just another commodity. A replaceable cog in the consumption machine. You have no way to differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into. It’s about framing your scarcity and dictating your value. It’s about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with your customers. Here at BoxPark Sushi, we strive to stand out from the rest by delivering superior quality food and service. We're committed to making sure that every bite of our sushi is unique and memorable. Our goal is to create a place where you can find the best sushi in town. We believe that every bite matters-whether you're looking for a new restaurant or a new experience. We are passionate about creating a place where people can enjoy their favorite sushi and even something new and different. We want to make sure that every bite of our sushi is special and that every bite is worth eating. We have a strong belief that if you love sushi, then you should try us. We strive to provide you with the best sushi in town, so that when your next trip comes around, you'll be satisfied and won't look any further. At Box Park Sushi we are like family, and when you come to dine with us you are part of our family. We opened our doors over 20 years ago with a vision to serve our community with the best and freshest sushi possible. We proudly serve the people of Milwaukee with satisfaction, passion and Integrity. Come be a part of our sushi loving family.

Regina Marrone

Table of Content

Mission Statement Our mission at Box Park Sushi is to offer a unique experience for sushi loving diners, by providing the freshest and best sushi in town.

Purpose Statement Our Purpose at Box Park Sushi is to offer a unique experience for sushi loving diners, by providing the freshest and best sushi in town.

Tagline Satisfaction is our Guarantee

Home

ENU M Outline

Table of Content

Target Audience ox ParkI B S ush

Target Consumer Attributes •First time sushi dinners •Long time sushi lovers •Families with kids that love to try new and

exciting food. •Attitudes: The attitude is always that of a positive nature •Opinions: Loves seafood and various multicultural dishes •Habits: Wakes at 0700 AM for work MondayFriday, Checks Social Media regularly, Dines out 1-2 times a week. •Personality Traits: Very outgoing and makes friend easily. •Lifestyle: Outdoors, Camping, Hiking, Fishing

Friends

Regina Marrone

Fun

Family

Home

Brand ox ParkI Personality B S ush

The Brands personality is what brings your brand to life. The brand personality is what you are going to be remembered for. A brand personality is a unique set of characteristics that make up your company's identity. The brand personality is what makes you stand out from the crowd and differentiate yourself from the competition. It is also what sets the tone for your business. The brand personality is what makes you unique, different and special. The brand personality is what makes you stand out from the crowd and stand out from the competition.

Regina Marrone

Table of Content

Top 2 Values of Brand Loyal – Loyal to their customers Caring – Care about the needs of their customers.

Top 2 Characteristics of Brand Dedicated – To give the customers the best quality product possible. Determined - To be the best sushi Restaurant in Milwaukee. Differentiation – To be different from the rest

Box ParkI

Logo S ush

Home

BoxPark Sushi Logos B&W

BoxPark Sushi Logos Color

BoxSushi Park

Table of Content

BoxSushi Park

Box Park

S ush I

Regina Marrone

ox ParkI BColor S ush

Home

Palette MENU

Table of Content

100%

75%

50%

25%

HEX #463319 RGB 70, 51, 25

HEX #ead69B RGB 234, 214, 155

HEX #787b5e RGB 120, 123, 94

HEX #cf832b RGB 207, 131, 43

CMYK 52, 64, 87, 60

CMYK 8, 13, 45, 0

CMYK 53, 40, 66, 15

CMYK 17, 54, 99, 2

Regina Marrone

Home

Table of Content

ox ParkI BTypography S ush

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijkimnoprstuvwxyz 1234567890!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijkimnoprstuvwxyz 1234567890!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() Regina Marrone

Home

ox ParkI BImagery S ush

Regina Marrone

Table of Content

Home

Table of Content

Assets ox ParkI BMedia S ush

Signage The signage at the client's location is the first thing that the customer will see when entering the location, so it is very important that this really stands out for the rest. The signage should be easy to read and understand, as well as being easily understood by the customers as they are walking in the area. A good sign should also have an appealing design that can attract potential customers. The signage should be simple and easy to read, with no unnecessary text or graphics. In the signage for BoxPark Sushi, I wanted it to reflect on my attributes. It is a very classy and sophisticated upscale design. The colors are warm and the typography flows with the design. The layout is clean and simple. This is a great way to get people's attention and keep them coming back for more. I think that the design of Box Park sushi is very effective because it shows how elegant and classy the restaurant is. This is a good way to show the company's personality and what they stand for.

Regina Marrone

Pole banner You can find pole banners everywhere and they need to be able to grab potential customers' attention. They need to be simple but still send a powerful message. People need to be able to read them at a glance and not have to stand and read a book because most of the time they won't have time, dependent on where they are located. They need to reflect that there is something special about the product or service. In the ones above I went with 1 image that pretty much tells the story of the Box Park Sushi. The colors are easy on the eyes and really flows with the theme of the restaurant. It's very clean and has a nice feel to it. The font is simple and clean and easy to read. The who them work well with the logo and the color scheme.

Home

Table of Content

Assets ox ParkI BMedia S ush

Bumper sticker/magnet

Business Cards/Coasters

Bumper sticker/magnetYou see bumper stickers just about every day. Some are happy, some are corky and fun and some are elegant. The theme I went with for Box Park Sushi was elegant and classy. It needed to be simple and catch the attention of potential customers. I went with a round design with warm colors the represents the brand. The font is Desire Pro and the same font that is reflected throughout the brand. The logo is also very easy to read and understand. The whole sticker comes together and works well as a sticker. This is an example of how to use the brand on many different products. It's not only a great way to communicate your product but also helps in creating awareness for BoxPark Sushi. It's aâ&#x20AC;¨ great way to get people talking about your company, and it can help you build trust with potential customers. Bumper stickers/ magnets are a great way to create awareness for your brand.

Business cards and brand coaster is another way of communicating with your target market. It's a great way to show off your company, but it also shows that you care about what people think of you. Business cards and brand coasters carry the same elegant design. They are simple yet elegant. They're simple and the color scheme is warm to the eyes. They're easy to read and understand, so it's easy to remember. They're very effective in attracting new customers and keeping them coming back for more. You can use these as a marketing tool to get your message across. They're also very useful when you need to reach out to potential clients or prospects. You can use them to build relationships with existing clients and prospects. You can use them to create a personal connection with your target market. Business cards and brand coaster are very versatile a great way

Regina Marrone

Box ParkI

Notes S ush

Home

Brand Guide

The purpose of a brand style guide is to provide detailed guidelines for each element of your brandâ&#x20AC;&#x2122;s visual identity. Often, this resource is called a brand book, brand identity manual or brand style guide. It is usually a PDF or webpage that contains instructions for or links to all of the brand identity design information and resources discussed above. All of your visual resources will be stored or linked to in your brand style guide. A style guide is essential to keep your brand identity consistent, recognizable, and own-able, even if several different people develop content for your brand. Since a style guide defines the guidelines for maintaining a brandâ&#x20AC;&#x2122;s identity, itâ&#x20AC;&#x2122;s important to spend the time and resources to get it right. It's also important to make sure you have a clear understanding of what makes your brand unique and how your brand fits into the overall branding strategy. This guide provides a step-by-step process to help you create a great brand experience.

Regina Marrone

Table of Content

Box ParkI S ush

Box Park

S ush I

Satifaction is our Guarantee