THE GEORGETOWNER & THE DOWNTOWNER
MEDIA KIT 2801 M S T R E E T, N W WA S H I N G T O N , D. C . 20 0 0 7 P H O N E 202.338.4833 FA X 202.338.4834
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ADVERTISING WITH GMG In today’s fast-paced world, utilizing a reliable community-based publication “Whose Influence Far Exceeds Its Size” as an advertising outlet makes very smart business sense. The Georgetowner is a free, bi-weekly, tabloid-style newspaper that celebrated its 60th anniversary this past year. The Georgetowner reaches a very unique market and has become a “must-read” in the D.C. area. Our publication specializes in the Georgetown lifestyle, with news and features, focusing on the arts, real estate, education, dining, health, beauty, fashion, society and our popular In Country section featuring Virginia’s horse country. With a circulation of 40,000, The Georgetowner is mailed to all Georgetown residents and businesses. This ensures that your advertisement will reach your target audience directly. The Georgetowner distribution covers all upscale neighborhoods of metropolitan D.C. and includes parts of Maryland and Northern Virginia (see distribution section). However, advertising in our publication not only ensures that your message will reach Georgetown residents; you will also reach the residents of downtown D.C. The Downtowner has a distribution of 10,000 papers and can be found in the Penn Quarter neighborhood, right in the heart of downtown D.C. Using our publications as a venue for advertising allows you to reach an ideal audience of 50,000 decision makers and leaders. We’ve watched the transformation and growth of what is being referred to as the “new downtown.” Now in our 12th year, The Downtowner fills a critical need in this thriving and distinct area of the city. Continuing in the strong tradition of The Georgetowner but with its own urban feel, The Downtowner serves the rapidly growing millennial community in D.C. as well as the District booming retail, event and restaurant industries. Both publications combine a rich sense of history with “news you can use,” making them an important voice in the nation’s capital.
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VOLUME 12 NUMBER 8
ALL THE NEWS YOU CAN USE
OCTOBER 2015
DOWNTOWNERDC.COM
VOlume 61 Number 1
OctOber 7- ObtOber 21, 2015
14TH IN FLUX
A Street's Resurgence
Gold Cup Cometh New Restaurant Roundup The Nats' Demise
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DEMOGRAPHICS Our readers have expendable income that allows them to enjoy the modern luxuries of life in style. They spend it on dining out, travel, new fashions for their homes and wardrobes, attending the performances and visual art shows, and donating to charitable events on a consistent basis. They are educated and opinionated leaders of their communities who exert a powerful influence on Washington, D.C. and the greater metropolitan area. We welcome you to use our publications as a tool to reach your ideal target market.
PERSONS
AGE
MARITAL STATUS
HOUSEHOLD With Children
Male
43%
18–25
15.5%
Married
68%
Female
57%
26–35
19.5%
Single
32%
36–45
23%
46–55
20%
56+
22%
All the News You cAN use
Volume 12 Number 3
INCOME 50%
EDUCATION
50K +
20%
Professional
92.7%
100K +
35%
Students
7.3%
250+
45%
mAY 2015
downtownerdc.com
Airplane Noise Prompts FAA Petition Crime Rate Is Talk of the Town Women's Voices Theater Fest
true taLes Of OnLine datinG
Fillmore Sells for $14M New Attorney General Makes His Case 12th Annual French Market
TOUR
COUTURE 84Th AnnUAl hOUsE TOUR
OutdOOr Music Guide Life Of a BOdy Man
Michael, 2 7
5
25
Fall Arts Preview
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DISTRIBUTION Georgetown Media Group distributes 40,000 copies of every issue of The Georgetowner, with 7,000 copies mailed directly to the residents and businesses of Georgetown. In addition, we print 10,000 copies of The Downtowner. Every year, new condo and apartment buildings are added to The Downtowner’s distribution list. Together, the papers are distributed to more than 600 locations in Washington and nearby Maryland and Virginia.
Volume 12 Number 2
All the News you cAN use
April 2015
downtownerdc.com Volume 61 Number 13
April 8 - April 21, 2015
Fashion a to Re-
We d d i n g m e m b e r
Is BIkIng safe In DC?
WHAT TYPES OF PLACES CARRY THE NEWSPAPER? Upscale neighborhoods; luxury apartment buildings and condo complexes; top-rated hotels and restaurants; and stores such as Whole Foods, Balducci’s and Starbucks. There are also street boxes near select Metro stations.
WASHINGTON, D.C. Georgetown/M Street Connecticut Avenue Spring Valley West End Dupont Circle Mt. Vernon Square Chinatown Glover Park Van Ness Pennsylvania Ave. Cathedral Heights Woodley Park Watergate Cleveland Park Union Station
Mazza Galleria Washington Circle Tenleytown/Cathedral Mass Ave. Washington Harbour Capital Hill/Eastern Market Adams Morgan Noma 17th Street Ronald Reagan Building Logan Circle Friendship Heights Shaw H Street Corridor U Street Corridor
MayoR BowSeR NPR: Soundly Green Pedestrians & Traffic
VIRGINIA
MARYLAND
Arlington Reston Great Falls McLean Leesburg Tysons Corner Middleburg & The Plains Crystal City Vienna
Potomac Bethesda Chevy Chase Rockville
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In The Shadow of LIncoLn
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Years & Years' OllY Gets "real" skip Manhattan, Visit WilliaMsburG spinninG in the District
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CLIENTS We are proud to present a few of our clients: “Dear Pierre Salinger
Beasley Real Estate
Four Seasons Hotel
Raspberry Falls
Bonhams
Georgetown Floors
Ritz Carlton
Capella Hotel
Georgetown University
Salamander Resort & Spa
Castle Hill Cider
Good Stone Inn
Sheridan MacMahon, Ltd Realtors Strathmore
and Restaurant
Coldwell Banker Dean and Deluca
Ike Behar
Thomas and Talbot Real Estate
Down Dog Yoga
Kiawah Island Golf Resort
Tony and Joes
Dr. Fattahi
Long and Foster
TTR Sotheby’s
EagleBank
Malmasion
Evers & Co. Real Estate
National Capital Bank
Washington Fine Properties
Fluevog
Peacock Cafe
Washington Gas
International Realty
Folger
WOW!! What a handsome photo of you on the cover of the January 25th edition of the Georgetowner. I was especially delighted to read your twopage interview. As usual, you are eloquant, knowledgeable, and forthright. Unfortunately, I don’t get to France much these days, but please let Eunice and me know where you will be living. Eunice joins me in sending you our warmest regards and our best wishes for happiness and success in all you do.” – Sargent Shriver, Jr.
VOLUME 11 NUMBER 12
ALL THE NEWS YOU CAN USE
FEBRUARY 2015
SiNce 1954
GeOrGetOwNer.cOm
VOLUME 11 NUMBER 11
ALL THE NEWS YOU CAN USE
JANUARY 2015
DOWNTOWNERDC.COM
DOWNTOWNERDC.COM VOlume 61 Number 23
September 23 - OctOber 6. 2015
WILL EASTMAN
GALA
D.C.’S DANCE PIONEER
GIRL UNSUCK D.C. METRO OUTSIDE THE BOX VALENTINE'S DAY STRESS-FREE CONCERT TICKETS HOW TO DEAL WITH ROOMIE'S LIVE-IN BF
2 Kings and a PoPe commemorating exorcist stePs BooK Hill art WalK Fall gala guide
URBAN TURF Real Estate in Real Time
#JESUISCHARLIE PANIC AT L'ENFANT PLAZA STABBINGS AT D.C. BARS
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GENERAL SCHEDULE DEADLINE DATE
ISSUE DATE
SPECIAL FEATURE/HOLIDAYS/EVENTS
January 8
January 13
Real Estate
January 22
January 27
Food and Wine
February 5
February 10
Real Estate, 2015 Wrap-up
February 19
February 24
Wedding / Spring Arts Preview
March 4
March 9
Real Estate/ Financial & Legal
March 18
March 23
Food & Wine / Fashion / Education
April 1
April 6
Real Estate / Art
April 15
April 20
Fashion / Education
April 29
May 4
Real Estate / Art
May 13
May 18
Summer Issue / Outdoor Art / Fashion
June 3
June 8
Real Estate
June 17
June 22
Fashion
July 8
July 13
Real Estate / Food & Wine
July 22
July 27
Feature
August 5
August 10
Real Estate
August 26
August 31
Fashion
September 9
September 14
Real Estate / Fall Arts Preview
September 23
September 28
Fashion
October 7
October 12
Real Estate / Food & Wine / Financial & Legal
October 21
October 26
Fashion
November 4
November 9
Real Estate / Financial & Legal / Education
November 18
November 23
Holiday Issue / Arts
December 2
December 7
Real Estate
December 16
December 21
Food & Wine / Fashion
* Subject to Change
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IN-COUNTRY SCHEDULE ISSUE DATE
SPECIAL FEATURES
January 13
Winter Spirits
January 27
Romantic Getaways
February 10
Country Dream Homes
February 24
Eastern Shore, VA & MD
March 9
Countryside Architecture
March 23
Artisanal Foods
April 6
Virginia Weddings
April 20
Wine Tours
May 4
Eastern Shore
May 18
Equestrian - VA
June 8
Newport Beaches
June 22
Boating Nantucket Style & MV
July 13
Taste of Summer
July 27
Summer Vacation - Last Minute
August 10
Breweries & More
August 31
Country Real Estate
September 14
Mountain Hideaways
September 28
Middleburg, VA - Gold Cup
October 12
Oyster Festivals
October 26
Easton Maryland WFF
November 9
Charlottesville, VA
November 23
Country Thanksgiving
December 7
Country Christmas
December 21
Happy New Year!
“I met a woman at an event who said ‘I read your publication this past week on the John Lennon art exhibit and attended the show’ (The Georgetowner’s May 6, 2009, edition had an ad for the event and an interview with Yoko Ono). She then went on to tell me that she was going back to buy a piece from the gallery the next day!” – Tamara Smith, Riley Arts Gallery
VolUme 61 NUmber 18 VOLUME 62 NUMBER 2
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JUly 1 - JUly 21, 2015
OCTOBER 21 - NOVEMBER 3, 2015
Real estate special tastes of summeR le décoR: Red, White & BaRBecue GBa Gives Wes fosteR lifetime aWaRd
Dog Tag's Executive Pastry Chef Rebecca Clerget
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AD SPECS
AD SIZES
MEDIA SPECIFICATIONS FOR IMAGE-READY
10.25”
Ads may be received in PDF or Tiff formats. All color must be in composite color CMYK format (NO RGB).
12.5”
Minimum resolution for graphics and photos should be 300 dpi. Black type should be black ink only, not four color registration. Recommendations for type size is no smaller than 9 points. MEDIA SPECIFICATIONS FOR GRAPHIC DESIGNS Any required logo or branding
FULL PAGE 10.25” x 12.5”
3/4 AD 7.5” x10.5”
1/2 AD 10.25” x 6.125’’
1/2 AD 4.875’’ x 12.5”
Horizontal
Vertical
1/8 AD 4.875” x 3’’
1/8 AD 2.375” x 6.125’’
1/16 AD 2.375” x 3’’
Horizontal
Vertical
At least one high resolution (300 dpi) photo All required content DEADLINES Space reservations must be made by noon, 12 p.m., on the Friday before publication. All ad materials must be received by Monday before publication. Please send final files to advertising@georgetowner.com 1/4 AD 4.875” x 6.125’’
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WEB SPECS
AD POSITIONS & SIZES
MEDIA SPECIFICATIONS Price available upon request. Image ad files must be 50K or smaller. Animated ads must have a frame rate no faster than 5 fps, or 200 fps (frames per millisecond) and can be formatted as either .GIF and Flash files. Static (non-animated) image ads can be formatted as .JPEG, .PNG, or .GIF files.
MEDIA SPECIFICATIONS FOR GRAPHIC DESIGNS Any required logo or branding At least one web resolution (72 dpi) photo All required content
DEADLINES Please send final files to advertising@georgetowner.com
LEADERBOARDS 660px X 90px
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SQUARE 250px X 250px
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SKY SCRAPER 120px X 600px
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