Media kit 2019

Page 1


CONTENTS: Demographics Distribution Print & Digital Edition Ad Sizes & Rates

IN TODAY’S FAST-PACED WORLD,

utilizing a reliable community-based publication as a marketing tool creates value for your business. The Georgetowner is an impactful, bi-weekly, tabloid-style newspaper celebrating 65 years.

Website Ad Sizes & Rates Newsletter Ad Sizes & Rates 2019 Editorial Schedule Advertising Opportunities The Team Graphic Design Services

1050 30th Street, NW Washington, DC 20007 Phone: (202) 338-4833 Fax: (202) 338-4834 advertising@georgetowner.com www.georgetowner.com


OUR READERS HAVE EXPENDABLE INCOME that allows them to enjoy the modern luxuries of life. They are educated leaders of our community who exert a powerful influence on Washington, D.C. They spend their time reading, dining, traveling, shopping, supporting the arts, and philanthropic causes.

Our publication is a tool to reach your ideal audience.


WASHINGTON, D.C. Georgetown/M Street Connecticut Avenue Spring Valley West End Dupont Circle Mt. Vernon Square Chinatown Glover Park Van Ness Pennsylvania Ave. Cathedral Heights Mazza Galleria Washington Circle Tenleytown/ Cathedral Mass Ave.

VIRGINIA Arlington Great Falls McLean Leesburg Tysons Corner Vienna Reston Middleburg & The Plains Old Town Alexandria

Washington Harbour Capitol Hill/Eastern Market Adams Morgan Noma 17th Street Ronald Reagan Building Logan Circle Friendship Heights Shaw H Street Corridor U Street Corridor Woodley Park Watergate Cleveland Park Union Station

MARYLAND Potomac Bethesda Chevy Chase


CLASSIFIEDS $35 for 25 words or less; $0.50 per additional word. Service Directory/ Display Ads $75 per issue (2.375” x 2”, black and white). $35 per extra inch vertical or horizontal. $25 extra for full color.

DINING GUIDE $85 per issue - 6x minimum. Photo (2.375” x 1”) plus 60 words maximum text.

EVENTS CALENDAR Prominent placement on page 3 or 4 of every issue. $75 per issue. 60 words maximum text. Additional $75 for photo (2.375” x 2.375”).

INSERTS $200 + $99 per 1,000. Call for custom quote. Volume discounts available.

SPONSORED CONTENT PRINT EDITION SIZE 1X FULL PAGE $2,395 3/4 Page 1,850 1/2 Page 1,325 1/4 Page 720 1/8 Page 440 1/16 Page 220

6X $2,275 1,760 1,260 685 420 210

12X $2,175 1,665 1,195 650 375 200

24X $1,960 1,480 1,060 580 350 180

DIGITAL EDITION SIZE 1X 2-PAGE $720

6X $685

12X $650

24X $580

Starting at $250 — Depending on size and location. All payments are due in advance. PRINT MEDIA SPECIFICATIONS Accepted file formats: JPG, PDF, PSD, TIFF. CMYK color format (not RGB). Minimum resolution 300 dpi. Black type should be black ink only, not four color registration. 9 points minimum font size recommended. DEADLINES Space reservations must be made by 12 p.m. on the Friday before publication. Ads must be received by Monday before publication. Please send final files to advertising@georgetowner.com


WEBSITE AD SIZES & RATES Georgetowner.com is your source for all things Georgetown. UPDATED DAILY WITH EXCLUSIVE CONTENT AND BREAKING NEWS News & Politics, Business, Real Estate, Style, Food & Wine, Arts & Society, Calendar and more. SIZE

PRICE

Top Leaderboard (1067x150px)

$900

Leaderboards (700x100px)

$600

Square (300x300px)

$500

Sky Scraper (300x600px)

$450

Bottom Banner (1067x150px)

$500

SPONSORED CONTENT Featured on home page. $250 per article. ARTICLE BOTTOM BANNER Leaderboard size banner at the bottom of one web article. $50 per article. WEB MEDIA SPECIFICATIONS File size 200KB or smaller. Static (non-animated) format: JPEG, PNG, or GIF. Animated format: GIF. Animations must have a frame rate no faster than 5 fps, or 200 fps. DURATION Schedules correspond with the print publication dates, a minimum of two weeks. Please send files to advertising@georgetowner.com


NEWSLETTER AD SIZES & RATES The Georgetowner newsletter is emailed weekly on Mondays and Thursdays. Space reservations are required one week prior. Advertisements / content must be received two days prior. Please send files to advertising@georgetowner.com.

TOP BANNER - $250 Mondays - Available Thursdays - LIMITED AVAILABILITY Media Specifications: Dimensions 480x70 pixels at 72 dpi; File format: JPG, PNG, GIF.

SPONSORED CONTENT - $350 Media Specifications: Landscape photo 600px wide; 7 word title; 50 words summary; 500 words web article and images;

BOTTOM BANNER - $200 Media Specifications: Dimensions 480x70 pixels at 72 dpi; File format: JPG, PNG, GIF.

LATEST ISSUE BANNER - $300 Our most popular newsletter is The Latest Issue, emailed bi-weekly on publication mornings. Prominent banner placement directly beneath the issue cover and summary. Media Specifications: Dimensions 480x70 pixels at 72 dpi; File format: JPG, PNG, GIF.


ADVERTISEMENT DESIGN SERVICES Assets must be received one week before publication. Assets include: Any required logo or branding; At least one high resolution (300 dpi) image; All required text content. Send inquiries to advertising@georgetowner.com

BUSINESS DESIGN SERVICES Logos / Branding Business Cards / Stationery Marketing Collateral Annual Reports Media Kits Rate: $75 hourly 1 Hour Minimum Send inquiries to: advertising@georgetowner.com


2019 EDITORIAL SCHEDULE January 09

Real Estate/Georgetown 2019 Forecast

January 23

Commercial Real Estate/Georgetown Heating Plant

February 06

Real Estate Sales 2018/Georgetown Black History

February 20

Women’s Month/Mayor Bowser

March 06

Real Estate/Spring Arts

March 20

Wellness Issue

April 03

Spring Fashion/Real Estate

April 17

2019 Georgetown House Tour

May 01

2019 Georgetown Garden Tour/Real Estate

May 15

Summer Arts/Summer Camps & Education

June 05

Who Lives Here/Wedding/Real Estate

June 19

Annual Swimsuit Fashion Issue

July 10

Real Estate/Food & Wine

July 24

Summer Fun/Education

August 07

Real Estate/Dog Days of Summer

August 21

Back To School

September 11

Real Estate/Fall Arts Preview/Fashion

September 25

Gala Guide Issue/Fashion

October 09

The Georgetowner at 65/Real Estate/Middleburg

October 23

Georgetown Shopping & Fashion

November 06

Real Estate/Financial & Legal/Education

November 20

Holiday Arts Special/Christmas in Middleburg

December 04

Real Estate Georgetown Holidays

December 18

NYE in DC * subject to change


WEBSITE

PRINT EDITION

Various Web Ad Sizes

40K BI-WEEKLY CIRCULATION Various Print Ad Sizes

NEWSLETTER

DIGITAL EDITION

Banners & Sponsored Content

750k+ IMPRESSIONS Two page spreads

CONTENT TWITTER

Contribute Sponsored Content

6,499 FOLLOWERS

EVENTS Invitation, Signage, Product Placement


PUBLISHER Sonya Bernhardt

COPY EDITOR Richard Selden

EDITOR-IN-CHIEF Robert Devaney

FEATURES EDITORS Ari Post Gary Tischler

ASSOCIATE PUBLISHER Charlene Louis GRAPHIC DESIGN Troy Riemer Aidah Fontenot Angie Myers Jennifer Trigilio PHOTOGRAPHERS Philip Bermingham Jeff Malet Neshan Naltchayan Patrick G. Ryan ADVERTISING Evelyn Keyes Richard Selden Kelly Sullivan

SENIOR CORRESPONDENT Peggy Sands CONTRIBUTORS Mary Bird Allyson Burkhardt Evan Caplan Jack Evans Donna Evers Michelle Galler Amos Gelb John Girouard Wally Greeves Kitty Kelley Rebekah Kelley Jody Kurash Linda Roth Alison Schafer

1050 30th Street, NW Washington, DC 20007 Phone: (202) 338-4833 Fax: (202) 338-4834 advertising@georgetowner.com www.georgetowner.com @TheGeorgetowner @TheGeorgetownr


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