Vegas Inc: Chatting with Curaleaf President Joe Bayern

Curaleaf company president: Nevada could lead cannabis into the mainstream

BY BRYAN HORWATH C uraleaf Holdings is close to becoming the nation’s largest cannabis chain. The company—which has some 60 dispensary locations, mostly of the medical marijuana variety, in 12 states—is expected to close on the acquisition of Illinois-based cannabis GR Companies Inc. in a nearly $900 million deal this month.

Once the deal is completed, Massachusetts-based Curaleaf will have locations in 19 states. The company employs about 160 people in Nevada, where it is looking to  ll 40 more positions.

Vegas Inc recently visited with Curaleaf President Joe Bayern to talk about how the industry is navigating the COVID-19 pandemic and how Curaleaf’s Nevada dispensaries (the company also owns the Acres brand) are performing.

Curaleaf has two dispensary locations in Las Vegas and one set to open soon in Ely, along with cultivation and manufacturing facilities in Nevada. How important is the Las Vegas market to the company?

Las Vegas isn’t a large piece of our revenue, but it’s a very in uential market for us with great potential. It’s about creating brand image and brand presence in an in uential marketplace. If we continue to build out cultivation in Nevada, we certainly see the business growing and becoming more impactful. Looking at things like on-premise consumption, Nevada has already started that. Nevada is leading the way on a lot of things that we want to see happen at a national level. Revenue isn’t indicative of how important that market is to us.

gate this pandemic economy, especially with the in-store restrictions put in place in March when Gov. Steve Sisolak shut down much of the state’s economy?

In the cannabis sector, it’s kind of par for the course. The one constant is change. Luckily, we were deemed an essential business in every market we operate in. In Nevada, we were able to adapt quickly to some of the initial restrictions put in place, so we didn’t have to furlough any people. We just shifted some people to the home delivery side of our business. ... We’re now starting to see our revenue come back, which is encouraging for everyone.

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According to the Nevada Dispensary Association, sales in the state were down 20% in March and April. How has Curaleaf been able to naviWhat’s the ceiling for Curaleaf as a company?

We’re growing. We’re hiring and promoting. People are going to be looking to  ll jobs, and we’re creating jobs in our industry. We’re really well-capitalized in our space—I think we’re probably the best capitalized company in the cannabis industry. Our chairman [Boris Jordan] has gone on record saying he’s looking for opportunities to expand. So, as others are hitting the brakes, we’re putting our foot on the gas.

Do you think there will be a time when resort patrons on the Las Vegas Strip will be able to consume cannabis inside a casino, perhaps in a cannabis lounge area?

We believe the future of cannabis is that it will go mainstream. It will certainly be restricted in some fashion, but it won’t be any di erent than having a liquor license in the future. Nevada could be one of the states that leads the way in that area because of its positions on nightlife and smoking [cigarettes] in casinos.

Are more people trying cannabis products to treat anxiety issues and the added stress that this year has provided?

That’s a trend that we’ve been seeing for a couple of years. ... That’s going to continue to be a more powerful trend over the next couple of years as we continue to go more into the mainstream. We’re going to need to continue to meet customer needs when it comes to things like insomnia, depression, anxiety and stress. As we get better at using science to develop products, we’ll see a massive shift in the number of consumers thinking about the usage of cannabis.

tive session. The new school of VegasInc Notes education, which is designed to recruit and graduate qualified teachers into Nevada’s K-12 schools, will feature classrooms, office and study space, as well as a speech language pathology clinic and an early childThe Ferraro Supreme Court in 2021. hood development center. Group hired Halley Turner as an assistant account executive. Prior to joining the Ferraro Group, Turner worked at Wynn and Encore Las Vegas, where she built up a background in hospitality, entertainment and communica tions. In her new role, Turner Turner CBRE appointed Cassie CataniaHsu as the new market leader for the Las Vegas Valley. She will oversee all CBRE advisory lines of business for the region, including leasing, capital markets, property management and valuation. A nearly 30-year resident of Las Catania-Hsu Joseph Ferreira, president and CEO at Nevada Donor Network, was named the Association of Organ Procurement Organization’s president, as part of the 2020-21 executive committee. Prior to joining Nevada Donor Network in 2012, Ferreira spent 14 years at Ferreira will assist with media planning, Vegas, Catania-Hsu brings more Life Alliance Organ Recovery developing content, social than a decade of experience in Agency in Miami, Fla., where media campaigns, research and local commercial real estate, he served as director of clinical community outreach to meet including her most recent role operations for seven years. client objectives among various accounts, including Nevada Donor Network, Tuscan Highlands, Dunkin’, Western Elite and Jewish Nevada. as president and corporate broker at Sun Commercial Real Estate Inc. Nevada State College celebrated the topping off of its Glenn UNR Extension welcomed Molly Malloy as the marketing coordinator for the Nevada Supreme Court Justice and Ande Christenson School Clark County Lidia Stiglich announced the of Education building, which is office. Her role naming of the Las Vegas Courtunder construction and slated is to oversee the house to the Justice James W. to be finished for fall 2021. The marketing and Hardesty Courthouse. The name 65,000-square-foot building communicaMalloy will be effective upon Justice was approved by Gov. Steve tion efforts for Hardesty’s retirement from the Sisolak during the 2019 legislathe Extension in Clark County. 17568 - E_PN_HP_LasVegas_LasVegasWeekly_7.16_ 9.375 x 5.3125_FINAL.pdf 1 7/10/20 4:06 PM Much of Malloy’s work will be to provide internal support to programs and develop strategies to bring greater awareness about the Extension’s programs for the community. Stacey Lei, a 16-year-old student at West Career and Technical Academy, won first place in the high school category for her artwork entitled Lei “The Reef We Read” in the Khaled bin Sultan Living Oceans Foundation’s 2020 Science Without Borders Challenge, an international ocean art contest for students. Lei will receive a $500 scholarship to help her pursue her artistic dreams.

Emma Phillips received a talent award during the second night of preliminary competition at the 63rd Distinguished Young Women National Finals. The $1,000 cash scholarship was presented to five of the 50 state representatives receiving the highest scores on their individual talent performance. This year, the competition was conducted digitally and showcased in a three-night online broadcast. Phillips is a graduate of Las Vegas Academy of the Arts. In the fall, she will attend Viterbo University with plans to become a professional performer.

Max Pawn was named to the 2020 Top Shops list of Pawn Leaders Magazine, topping the list at No. 1 in the country. This inaugural list was determined by votes from readers of the magazine, customers and members of the public. The Top Shops designation recognizes pawnshops that excel in the categories of leadership, marketing and strategy. Workforce Connections and the Vegas Chamber received national recognition for their joint efforts to advance workforce and economic development in Southern Nevada during the National Association of Workforce Board’s conference in June. The Laurie Moran Partnership Award was presented virtually by NAWB board chair Andrew Bercich to Workforce Connections executive director Jaime Cruz and Vegas Chamber president and CEO Mary Beth Sewald. The award is only given to one Workforce development board and partner chamber of commerce in the nation. Currently, there are 550 Workforce development boards across the United States.

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horoscopes week of Jul y 16 by rob brezsn

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ARIES (March 21-April 19): “If the time is not ripe, we have to ripen the time,” wrote educator and activist Dorothy Height. Her pioneering advocacy for Black women generated a number of practical improvements in their employment opportunities and civil rights. Now, you have the power to ripen the time, even if no one else believes the time is ripe. TAURUS (April 20-May 20): “Whatever inspiration is, it’s born from a continuous ‘I don’t know.’ ” Nobel Prize-winning poet Wisława Szymborska said that. It’s excellent advice for you to embrace. You’re close to finding and accessing a mother lode of inspiration, and one of the best ways to ensure that happens is to make “I don’t know” your mantra. Be cheerfully devoted to shedding your certainties. GEMINI (May 21-June 20): Author Djuna Barnes (1892–1982) was a world traveler who wrote in several genres. She was experimental and experiential. She once voluntarily submitted to the force-feeding endured by hunger-striking suffragists so she could write about what it was like to be tortured. Every morning, she did her hair and put her makeup on, then climbed into bed and wrote for hours. Draw inspiration from her—except the torture part. Be versatile, exploratory and committed to expressing yourself. CANCER (June 21-July 22): You have a natural propensity to study and understand what author Margaret Atw ood describes as “echoes and emptiness and shadow.” This aspect of your repertoire will be especially active and available to you in the coming weeks. Use it to discern what’s missing or lost but could be recovered. Invoke it to help you navigate your way through murky or confusing situations. LEO (July 23-Aug. 22): “Time can turn a scab into a beauty mark,” said actor and screenwriter Nia Vardalos. That’s a rousingly poetic speculation—and more metaphorically true than literally. If it ever might have a useful and meaningful application to an actual human struggle, it will be yours in the coming months. You are capable of harnessing the magic necessary to transform a wound into a lovely asset. VIRGO (Aug. 23-Sept. 22): Would you like to boost your mental and physical health in the coming weeks? Try this: Immerse yourself in the understanding that you’re interconnected with everything in the world. Tell yourself stories about how the atoms that compose your body have previously been part of many other things. This isn’t just a poetic metaphor; it’s scientific fact. LIBRA (Sept. 23-Oct. 22): Author Diane Ackerman wrote: “The great affair, the love affair with life, is to live as variously as possible, to groom one’s curiosity like a highspirited thoroughbred, climb aboard and gallop over the thick, sunstruck hills every day.” It’s a favorable time to celebrate the fantastic privilege of being alive. Ar e you willing to believe that? Are you open to the possibility that miracles and epiphanies may be at hand for you? SCORPIO (Oct. 23-Nov. 21): “Deciding to remember, and what to remember, is how we decide who we are,” writes poet Robert Pinsky . That’s useful counsel for you. You’re en tering a phase when you can substantially reframe your life story to serve you better. And one of the smartest ways to do that is to take an inventory of the memories you want to emphasize versus the memories you’d like to minimize. Another good trick is t o reinterpret challenging past events so you can focus on how they strengthened you. SAGITTARIUS (Nov. 22-Dec. 21): “ A per son must dream a long time in order to act with grandeur,” wrote author and activist Jean Genet. “ And dr eaming is nursed in darkness.” This is an apt description of what has been unfolding for you—and will continue to play out in the next two weeks. You have been nursing your dreams in darkness—exploring, cultivating and learning from the creative energy simmering and ripening in your inner depths. Keep doing this important w ork, even if there are not yet any productive results. CAPRICORN (Dec. 22-Jan. 19): Poet and filmmaker Jean Cocteau said, “There are truths that one can only say after having won the right to say them.” You hav e recently earned the right to express a fresh batch of scintillating and useful truths. Unveil them—preferably with both candor and tact. On behalf of everyone who will benefit from your insights, congratulations for the work you’ve had to do on yourself so as to win them. AQUARIUS (Jan. 20-Feb. 18): “After y ou make a fool of yourself a few hundred times, you learn what works,” testifies musician and singer Gwen Stefani. In the coming weeks, you should try what has served her so well. You’re entering a phase when your foolishness will generate especially useful lessons. Being innocent and wildly openminded will also be very useful.

PISCES (Feb.

19-March 20): “It is better to err on the side of daring than the side of caution,” wrote author and futurist Alvin Toffler. While that idea may or may not be absolutely and always true, it is recommended to you in the coming weeks. Given that you have recently been expanding possibilities and cultivating breakthroughs, you must keep on pushing forward until you climax your momentum. To boost your courage, try to think of a crazy cry of exhilaration you might exclaim as you make your leaps, like “ YA HOO !” or ‘HELL YE S!” or HERE I COME!”

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