INTO OMEGA MART

THE MIND-BENDING WORLD OF LAS VEGAS’ MEOW WOLF OUTPOST

Putting your finger on Meow Wolf’s Omega Mart is nearly impossible. It’s a transportive, maximalist art installation, rooted in the foundation of a dense, explorative narrative. It’s a place to play and a place to study. It’s the anchor experience at Area15 and Meow Wolf’s largest installation to date, totaling 52,000 square feet. Omega Mart’s art director, Spencer Olsen, describes it as “a psychedelic sci-fi mystery that invites you to investigate as an in-world participant … or a big, fun, explorable art exhibit!” It’s utopian and somewhat dystopian. It’s an experience that refuses to be pinned down—one in which you’re allowed to stumble into a world that’s adjacent to yours, but also lightyears away. Here’s a topline look at the multidimensional environments that beg to be explored, and then explored again.

The Story

As you travel through Omega Mart, a rich and complex narrative begins to develop using audio, video and print media. The timeline of the story goes back hundreds of thousands of years, and breadcrumbs are scattered throughout the exhibit for visitors to uncover. Olsen recommends taking notes. “Everything is there for a reason, and we tried to add a lot of continuity so you can learn about something you find in one location elsewhere as you explore. If you think something might be a clue, take a picture.”