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Business Development
‘New support opportunities’
Business Development analyses market needs, promotes feed safety awareness and is responsible for expanding the GMP+ Feed Certification scheme and external affairs. The department consists of the Managing Director of GMP+ International and the Business Development Manager. Together they are the public face of the company during international events and meetings.
Endorsing initiatives – Registered Services
In the final quarter of 2020 we launched Registered Services. This is an endorsement programme for independent services aimed at improving feed safety management systems. “Companies or organisations that meet the GMP+ Registered Services Regulations can opt for GMP+ endorsement of their services. This enables them to better market their services in the GMP+ Community, while meeting the criteria determined by GMP+ International. The ‘stamp of approval’ thus ensures a high quality level.”
Growing our community – New partners
Last year GMP+ International added five new feed and food partners: European Forage Association (EFA), Eurasian Poultry Association, Associação Nacional dos Exportadores de Cereais (ANEC), IKB Verin BV, and ENFIT (International Association-Supply Chain Safety). We also added new Registered Consultants in India and France. “The addition of ANEC – one of biggest trading associations of grains and cereals – was especially remarkable, since it is our first ever partner from Brazil.”
A helping hand – Business Development Support Programme for CBs
“We started a support programme for Certification Bodies. The goal of this programme is to provide support to local branches of our CBs. Most of our CBs also have local offices, with whom GMP+ International has no direct contact. The new programme is meant to change this by offering support in business development, including knowledge sharing, promotion and event cooperation. To date, there are 12 accepted CBs and 167 local offices listed the programme.”
Olyn San Miguel - Business Development
